Local internet marketing involves maximizing a business's online presence within its local service area through search engines, local directories, mobile apps, video sites, social media, and more. It is important for a business's website to act as a hub for this local online presence. Effective local internet marketing requires measuring and tracking key metrics like leads, phone calls, impressions, and social media engagement to evaluate return on investment. It also involves using email and social media to encourage customer referrals, reviews, and repeat purchases to engage with and grow the customer base.

1. Local Internet Marketing
Defining and HubShout Solutions

2. Defining Local Internet Marketing:
Presence
1. The practice of maximizing the online exposure of a
business in its service area on the following
platforms:
– Internet Search Engines (Google, Yahoo, Bing)
• Search Network and Content Network
• Local and Map Services
– Specialty Local Sites (Yelp, Insiderpages, Angies List)
– Mobile Applications (Google Mobile, iPhone Maps, Bing
Mobile)
– Video Sites (YouTube)
– Free 411 (Google 411, Free 411, Bing Voice)
– Social Media Sites (Facebook, Twitter)

3. Website is the hub of local presence
but you must be visible on local search services
Your Business
and Website

4. Defining Local Internet Marketing:
Measure & Track
1. Using web best practices to track results to
provide a business owner with clear ROI
– For service businesses
• Lead tracking by source
• Phone tracking by source
– For retail businesses
• Phone tracking by source
• Coupon downloads by source
– Social Media Stats (friends/followers, mentions,
content pushed)

5. Measure and Track All Results
Your Business
and Website
Track
Phone Call
Impressions &
Tracking
Visitors
Online Leads

6. Defining Local Internet Marketing:
Engage & Harvest
1. Use email and social media to encourage
current customers to refer new customers
and/or buy more
– Capture and syndicate customer reviews
– Automated refer a friend programs
– Weekly / monthly specials with social media
integration (twitter and facebook)

7. Local Internet Marketing

8. HubShout Questions
• Adam, a random slide but I think we have to keep
asking… what is HubShout.com?
– Local Internet Marketing?
– Reseller Local Internet Marketing?
– Consulting Services
– Enterprise SEO & PPC Platform
– Link Building Network (Public & Private Network)
• I think we can be 2-3 of these things but probably
not all
• What % of our current SEO targets are local?