Look at some bright ideas about the new ways bank compete in the field of electronic banking and electronic payments.

1. New model of
competition in
electronic banking
H. VAN DE VYVER
CELUFO SNC, BRUSSELS
1E-BANKING/ H.VANDE VYVER,CELUFO SNC17 - 19 December 2014

2. 2
New model of competition
 Collaborate vs
Compete
e.g. mutual funds ebanking
Aggregators: horizontally
consolidated info
about accounts
e.g. Yahoo – Microsoft
Vertical portals: one stop
shopping
Smart agents: compare financial
offers
New competitors: non-banking
offers
Confidence
Valid contact address and real-
world address
Talk with living representative
Watchdogs (e.g. BBBOnline,
TRUSTe)
Precise terms of purchase
17 - 19 December 2014 E-BANKING/ H.VANDE VYVER,CELUFO SNC

3. 3
New model of competition
17 - 19 December 2014 E-BANKING/ H.VANDE VYVER,CELUFO SNC

4. 4
New model of competition
17 - 19 December 2014 E-BANKING/ H.VANDE VYVER,CELUFO SNC

5. 5
Convert members into clients
Visitors -> members -> clients
Online customer conversion rate
Average customer acquisition cost
20.45 Eur / client
17 - 19 December 2014 E-BANKING/ H.VANDE VYVER,CELUFO SNC

6. New promotion and communication
Promotion
◦ Online
◦ Websites
◦ Social media
◦ Mobile
◦ Offline
◦ Sync with online
Communication
◦ Feedback clients
◦ The conversation company
17 - 19 December 2014 E-BANKING/ H.VANDE VYVER,CELUFO SNC 6

7. New model of competition in electronic
banking
7E-banking / H.van de vyver, Celufo Snc17 - 19 December 2014