Building healthy media relationship

•

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Ali Anani, PhD

Trust is shifting direction and we have to adapt to gain customers.

Business

Building Healthy Social Media
Relationship

Ali Anani

I
bla
bla
bla

People
shall
not
listen
to
you

unless…

mmm bla
bla

??!!

YOU People
will
trust
you
if
you
build

Credibility Reliability

Avoid
using
I
instead
of
you
-‐
that
is
showing
concern
for
the
client

Having
built
trust
is
NOT
enough

because
customers
now
do
not
voluntarily
give
trust
to
consultants

Similar
to
stock
markets

people
build
their
trust
and

do
trust-‐based
business
on
a
5+3
wave

Commit
5
Classify Capitalize
3 B

4 A
Connect
1 Create
C

2
Collect

Commit
5
Classify
3

Connect 4
1 Create

2
Collect

This
wave
goes
up
and
down

and
not
in
a
straight
line

so

that
we
may
evaluate
the

experiences
gained

safety

Feeling
safe
that
they
deal
with
you
is
a
priority

That
is
why
you
CONNECT

about
their
needs
and
then

You
Classify
customers
to
CREATE
content
that
appeals
to
them

And
you
COMMIT
yourself

customers’
genuine
needs
and

customers’
concerns
This
way
customers
feel
you
are

one
of
them
Customers
trust
birds
of
the
same
feather

You
are
ready
now
to

CAPITALIZE
and
CULTIVATE

Trust B uilding P hase Business B uilding P hase
Commit
5
Classify Capitalize
B
3

A
Connect Create Continue
4
1
C
Cultivate
2
Collect

This
perpetual
process
ensures
that

Relevant
Timely,
and

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This book is a compilation of many articles that I contributed to beBee. They represent my thinking while on the edge trying to balance my ideas or for those ideas to rearrange into new ones. The chaos of thinking might lead to the self-organization of thoughts and out of chaos may emerge new thinking. I wonder how successful I was. No matter what and even if I failed; still I enjoyed the edgy ride. I hope you do too.

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This e-book introduces and explores the "bee-flower" as a dynamic metaphor for businesses. So many new ideas surfaced out, which I am sharing with you. This e-book is a compilation of posts on the bee-flower metaphor, which received interests as evidenced by the comments on the individual posts and their wide sharing. These interests prompted me to publish this e-book, hoping that it shall be of interest to the reader.

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Scattered Roses Writing posts is a sweet challenge. It has its ups and downs. More it is like riding waves you go up and thin sink. The challenge of writing is a self-renewing one because writers keep thinking of new ideas that are worthy of writing about. An author who puts his/her mind in writing sees them as scattered roses. A new post floats and old down get scattered like roses on running water. The current carries them away. For this reason I care to collect my posts in e-books so that they may be kept and if they get carried they do collectively. An e-book allows their linkages, staying together, seeing the linkages among the posts, their chronological order and how an idea blossoms into another idea. Their linkages become more evident. I offer my juice of mind free for the interested reader. I hope you find the juice to your taste

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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Building healthy media relationship

1. Building Healthy Social Media Relationship Ali Anani

2. Explosion of

3. I bla bla bla People shall not listen to you unless… mmm bla bla ??!!

4. They trust you

5. YOU People will trust you if you build Credibility Reliability Avoid using I instead of you -‐ that is showing concern for the client

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11. Commit 5 Classify Capitalize 3 B 4 A Connect 1 Create C 2 Collect

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14.

15. safety Feeling safe that they deal with you is a priority

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19. Capitalize B Now, A C

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22. Trust B uilding P hase Business B uilding P hase Commit 5 Classify Capitalize B 3 A Connect Create Continue 4 1 C Cultivate 2 Collect

23. This perpetual process ensures that Relevant Timely, and

24. and then an input for the next wave

Building healthy media relationship

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