The document summarizes analysis of sentiments on Twitter around the 2012 Egyptian presidential elections: [1] Sentiments changed before and after the announcement of election results, with some expressing joy and others sadness. [2] Analysis of tweets using NodeXL revealed that sentiments shifted positively the day after results were announced. [3] Over the next few days, sentiments remained mostly neutral or positive as negative feelings disappeared.

1. Rise and Fall of Sentiments
Ali Anani

2. Twitter and its
tools serve
greatly in
measuring
sentiments. This
presentation
exemplifies this
with analysis of
the recent
Egyptian
presidential
elections
Tags:
Twitter, sentiment

3. The recent
presidential
elections in Egypt
has gathered
interest globally

4. Sentiments
changed before
and after the
elections. Some
hearts broke;
others sang with
joy

5. The delay in
announcing the
elections results
created swinging
anticipations

6. Emotions spur
actions. Using
Twitter is one
way of venting
out emotions

7. Use of NodeXL software
revealed the prevailing
sentiments about
midday on June 25th
2012 and one day later
Social Media Research
Foundation

8. 200 Tweets on Results of Egyptian Election
after the Announcement of the Results
(June 25th)

9. 200 Tweets on Results of Egyptian Election after the
Announcement of the Results (June 26 th)

10. 200 Tweets on Results of Egyptian
Election after the Announcement of the
Results
usa
ikhwan
elections
youm7
Top Hashtags on
40933
June25th
Almost Indifferent
scaf
from the Day
tahrir Before
morsi
egypt
egyelections
0 50 100 150 200 250

11. 200 Tweets on Results of Egyptian
Election after the Announcement of the
Results
usa
ikhwan
elections
youm7
Top Hashtags on
40933
June26th
scaf
tahrir
morsi
egypt
egyelections
0 50 100 150 200 250

12. The TweetLevel
morsi
morsy
news
egyelections
Following
announcementSeries1
youm7
of results
40933
tahrir
scaf
elections
egypt
0 20 40 60 80 100 120 140 160 180 200

13. Lots of Activity that Reflects the
Emotions Initiating hem
From
Over three hours
starting Midday
on June 26th the
sentiments
changed
positively

14. Lots of Activity that Reflects the Emotions Initiating hem
http://www.sentiment140.com/
From
Over three hours starting
Midday on June 26th the
sentiments changed
positively

15. The Tone as Measured by TweetTone
http://www.tweettone.com/
From

16. The Tweet Level
http://tweetlevel.edelman.com/

18. http://archivist.visitmix.com/

21. I added these slides on June 27th
The sentiments are either positive and mostly
neutral. Negative feelings are disappearing

22. Using twitrratr

23. Using SocialMention

24. On June 28th the Tweets
shows neutral
opinions, whereas
sentiments from all news
sources are almost divided
between negative and
positive

25. Twitter sentiment on
"egyelections": from Twitter only
http://www.opinioncrawl.com/sentimentfront.aspx?

26. Current Web sentiment on
"egyelections": from the news
http://www.opinioncrawl.com/sentimentfront.aspx?

28. Falling Interest

29. Emotions of the crowds are
volatile and change fast
Emotional acts and speeches may
change actions considerably.
This is an evident lesson for
businesses and the role of
emotional marketing and selling