4. Co-founders
Investors are
entrepreneurs from
Chieu Cao top businesses
• Linkedin
Saurav Chopra • Google
• Zoopla
• LOVEFILM
Per Larsen • Betfair
• Others…
6. Where Social Media fits
• Huddlebuy = B2B Group Deals = Social Media
• It’s part of our brand DNA
• Our product is built to be social
• Lowest acquisition cost = Scalable growth
7. Designing deals to be social
1.Simple to understand
2.Broad appeal
3.Great value
4.Paid to share
5.Special access to share
6.Social recognition
7.Usability and design focused on sharing
8. Building social into the product
Subject line short
punchy, and
“tweetable”
Variable incentive
based on deal
value
More incentives to
share Huddlebuy
Other areas: Post Purchase page, Trigger emails, etc.
9. Understand all user touchpoints
Tweets Tag it
Posts
Sharing Email
Videos
Like it, + it
Refer, Get £ SMS
10. Twitter vs Facebook vs Linkedin
For us Twitter is like SPEED DATING. Built for
social searching, sharing. It’s time sensitive,
rapid interactions
Facebook is like PROPER DATING. It’s more
engaging, focused on fun, browsing. More
creative interactions possible.
Linkedin is like a MATCH MAKING event. Full
of contacts, experts and potential business
partners. Get recognised by influential
people.
11. Key steps to success : 1. Goal Setting
RESULT: We researched and
NEED: We needed targets that are
checked out the competition
realistic yet will make an impact to
using tools like
the business.
twittercounter.com
Twitter – 6,200+
Facebook– 2,300+
12. Key steps to success : 2. Listen
NEED: To understand RESULT: Create a systematic approach to
what people are saying gathering feedback. Get someone to
and how we can monitor and use tools such as
contribute. socialguru.com or sproutsocial.com
13. Key steps to success : 3. Test & Learn
RESULT: Create a test and learn program
NEED: We try to These worked for us –
understand 1. Collect and share articles, lots of them.
what 2. Connect, be friendly, helpful
approaches and 3. Share great deals and FREEBIES
content 4. Give interviews, collect their stories
resonates 5. See what’s working elsewhere, adapt &
improve it
14. Key steps to success : 4. Build it
RESULT: Here’s how we built it.
1. Content collection: Use
odesk.com, find expert
researchers.
2. Program it: Use hootsuite.com
to pre-program posts and
tweets
3. Personal engagement: Hire
someone to individually
engage and share with the
community.
15. Key steps to success : 5. Engage
RESULT: Here’s how we engaged
1. Support the Huddlebuy brand
and created a personality
2. Follow relevant users.
Research to know who they
are.
3. Establish the right frequency
of posts and tweets
4. #FF, DM, Polls, Giveaways,
Interviews
16. Secret Sauce: Keywords & Lists
• Get good at creating
keywords, lists – then
organise them.
• List of key influencers
• List of all user touchpoints
• Keywords that describes
our user interests
• List of top articles
17. Secret Sauce: Need for Speed
• We try to do
everything as fast as
possible.
• We can make up for
mistakes by reacting
faster.
• We delight users by
responding faster
• We simply don’t have
time as a startup
18. Secret Sauce: Make it Remarkable
• Really understand what
makes your business
interesting – then focus and
exploit it.
• At Huddlebuy we focus on
great customer services and
deals. We try to surprise
users with freebies.
• People love pleasant
surprises and TWEET, POST,
SHARE it.
19. Secret Sauce: Understand Tradeoffs
Get better at what we
know is working
Spend time exploring
new things
20. Tools we use
• Monitoring: • Human Resources:
– Hootsuite.com – Odesk.com
– Twittercounter.com – Peopleperhour.com
– Sproutsocial.com
• User analysis
– Tweepi.com
– Tweetscan.com
• List creation
– Twellow.com
– Listorious.com
• Facebook bulk ad builder
– Keybrokersocial.com
