Small businesses can stand out in a crowded market using strategically designed branding. There are several basics that you can follow to be sure your product or service gets recognized above your competitors.

1. Stand Out?in a crowded market

2. KnowThem!who, what, where?

3. Whocares?everybody else does that too

4. Opportunitywhereisthatspace?

5. National or Nichefollow or lead?

6. YourStorythe real one

7. YourNameunique,memorable

8. Impact Levelwhat do you want yours to be?

9. ShortTagline3 - 5 words that say it all

10. you can & should
OwnaColor

11. IconPowerstand alone symbol

12. Stand Out!andthecrowdwillnotice