AIA are possibly the global leader in their use of tablet toolkits at the point of sale for life insurance. This short presentation gives a status update. Visit The Digital Insurer for more informaiton on the use of tablet toolkits in insurance and to join our community of professionals who are interested in the digital transformation of insurance

1. iPoS
interactive Point of Sale

2. iPoS changes the entire customer experience

3. iPoS – an industry-leading game changer
Native App
on a tablet
Interactive,
intuitive
 Independence from internet
 Fast and uninterrupted service
 Lightweight device
 A new customer experience
 Guides through a natural sales conversation
 Easy to use, easy adoption by advisors
Functional
complete
 Completely paperless sale
 From presentation kits to electronic signature
 Enables Straight Through Processing

4. iPoS: one-visit paperless sale
Sales kits
Financial
Needs
Analysis
Product
quotation
Appli-
cation
Biometric
signature
Attach,
pay
Submit

5. iPoS: one-visit paperless sale
Sales kits
Financial
Needs
Analysis
Product
quotation
Appli-
cation
Biometric
signature
Attach,
pay
Submit

6. iPoS – electronic signature
Robust &
reliable
Easy
integration
 Stable and reliable, little maintenance
 Little efforts when upgrading the operating system
 Time to market, little technical know-how required
 Integration in offline native App
Secure
biometric
signature
 Biometric: sequence, speed, acceleration of strokes
 Document, signature are inseparable, unchangeable

7. iPoS launch by country
8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1
Singapore
Aug
2012
China
Malaysia
Indonesia
Dec
2012
Thailand
May
2013
Philippines
Sri Lanka
Jun
2013
Korea
Vietnam
Oct
2013
Hong Kong
Taiwan
Jan
2014
201420132012

8. Productivity of iPoS advisors
non-iPoS
advisor
iPoS
advisor
+34%
Annualised New Premium per advisor in 2014

9. iPoS – impactful benefits
Fast
turnaround
Advisors’
productivity
 Complete and pre-validated documentation
 Instant compliance and underwriting decision
 Straight Through Processing
 Less meetings with one customer
 Enhanced mobility, meet more customers
 Address multiple needs, higher case size
Customer
experience
 Interactive, progressive buying experience
 Explore more options, deeper conversations
 Enhance customer engagement

10. 1. Group EXCO identified
positive deviance in Taiwan
2. Nimble team of
passionate believers
3. Distribution led:
practical and
sales field oriented
4. Empowerment:
decision authority +
responsibility for results
5. Learning
improvement
cycle
iPoS - how did it all start?
What made it successful?

11. iPoS – awards and accolades
“AIA has clearly stolen a march on the
industry with both the speed and the
comprehensive nature of their solution.
It is difficult to see how realistically,
in the next couple of years at least,
the competition can catch up.”
Winner of Innovation Award 2013
Winner of the IDS Financial Insights
Innovation Award, “one of the
most anticipated Financial Service
Industry awards in Asia/Pacific”

12. iPoS in the Philippines

13. iPoS in Thailand

14. iPoS in Vietnam
A typical street scene:
Buying insurance
from AIA:
customer’s phone
and advisor’s iPad

15. The Real Life of Justin, an AIA agent
The New Frontier
Evolving iPoS to iMO