Nominee for The Digital Insurer's Asian Insurance Innovation Award

1. #TWEETINSURANCE
A self service tool on Twitter

2. Twitter as a Platform
• Twitter has 302 million user
base and its growing
every second
• Twitter has 78% active users
on mobile
• 1 Billion conversations/two days
• Limited text and much
focused content
• Twitter is the most rapid,
free and widely accepted
social media platform and
everyone is joining.
• So who’s there on Twitter?
Consumers, Leaders,
Celebrities, Enterprises,
Administrations, almost
everyone is there.

3. A revolutionary solution to:
•Deliver business services through Twitter
•Provide reason for customers to interact with brand on social media
•Provide a self servicing option
•Improve efficiency in customer care
•Enhancement revenue opportunities over time
Most of all
A first of its kind innovation in insurance industry!
Benefits

4. Set of pre-decided services
are identified
Each service has a unique
hashtag and input
parameter
The output is pulled using
Twitter API
The output is shared via
DM to ensure security
How it Works

5. Presenting #TweetInsurance
A self-service tool on Twitter enabling customers to avail
several insurance services via a Tweet.
Click the box to view the step-by-step guide.
Or view the video on YouTube:
http://bit.ly/1U22qtJ

6. Services Locators

7. Services Policy Related

8. Services Claim Related

9. Services Purchase

10. • Over 500 instances of usage in 1.5 months
• Reduction in avg. TAT from 3-4 hours to within
a minute
• Decrease in number of direct queries on
Twitter by 32% as people are instead opting to
use #TweetInsurance facility to get updates
• Organic increase in number of followers by 100
• Increase in positive brand sentiment by 28%
• Identified by several publications as being an
industry pioneer in integrating Social Media
with a customer-centric automated tool
• International and local coverage by the tech
blogger community
Impact

11. UserReviews

12. Thank You