Nominee for The Digital Insurer's Asian Insurance Innovation Award

1. LumenLab is driving
value growth for MetLife
August 2016

2. LumenLab’s mission is dual-purpose
Build value-creating businesses
that solve Asians’ intransigent
customers problems leveraging a
rigorous innovation approach, an
energized and diverse “maker”
team, committed and creative
partners, and smart capital.
21
Establish a growth mindset at
MetLife that becomes a beacon
across Asia because it reorients
our company around the
customer and encourages our
talent to explore and experiment
to find new routes to value.
2

3. Building value-creating businesses
1

4. LumenLab is focused on disruptive innovation by creating
new business models in Asia
Demand curve is bending towards Asia:
• Most populous continent
• Largest most emerging middle class
• Leading in social and mobile
• Have different type of family structures
and intergenerational discussions
LumenLab is focused on disruptive innovat
–creating new businessmodels
70%
created
comes
only
resourc
in
CAPABILITIES
DISTRIBUTION
residentnew
old new
Horizon 1:
CONTINUOUS
Horizon 2:
DIFFERENTIATING
Horizon 3:
DISRUPTIVE
70% of the value created in companies
comes from investing only 10% of the
resources in disruptive innovation
4

5. Leveraging a stage-gate approach from incubation to building
sustainable and scalable businesses which are capital efficient
INCUBATE PILOTIDEATE SHAPEDEVELOP
Pretotyping: test and learn to validate
assumptions
Multi-country ideas from
LumenLab
Local insights and target
personas from countries
P0 P25 P50 P100 P125 P150 P200
Demonstrate
customer
willingness to pay
Grow customer
base
Achieve
profitability
Capital efficiency
achieved
CUSTOMER PILOT PROOF OF VALUE SCALE
P225 P250 P500 P750 P1000
PILOT
5

6. Our projects span Health, Aging and FinTech
• Attract users
with fun and
educational
health quizzes
and then refer
relevant health &
wellness services
and products
• Expand the core
platform to
accommodate
other forms of
health
engagement
apps eg: Social
voting site for
health: a) Health
assessments, b)
Monetize
through leads,
referrals and data
• Khronos is a
behaviour
modification
program for type II
diabetes
sufferers delivered
via a mobile
application.
• The program
provides users with
a platform on which
to record their
blood glucose,
physical activity and
nutrition data and
connects individuals
to nutritionists
for personalised
feedback and
guidance designed
to drive better
outcomes.
• MP gives consumers
access to a
wide ecosystem of
health and fitness
related apps that can
make a positive
impact in their
happiness and
wellbeing.
• Apps that range from
a wide range of
health and fitness
genres from
emotional wellbeing,
chronic disease
management, diet,
and exercise.
• Provides developers
a chance to reach a
broader audience
across many regions.
• MindMatters seeks to
bring dementia
screening to the
masses via the world’s
first smartphone-
based assessment.
Through early
screening, we hope to
help maintain
cognitive ability.
• Asia accounts for
almost half the
Dementia cases
globally, but has
severely low diagnosis
rates. China has half
the cases in Asia and
approximately 93% of
cases go undetected.
We hope to fill a gap in
the healthcare value
chain by making
screening easy, private
and low-cost.
• PoM provides a 24/7
digital service to help
seniors age-in-place
through a discreet voice-
activated device in their
homes. PoM aims to
enable seniors to manage
their daily lives
independently across the
areas of physical health,
emotional well being, and
financial resilience.
• While this project has
been launched, PoM is
currently at its initial
stages as ongoing
research is being carried
out to ensure the final
product achieves its
objectives. The team has
just kick-started its
research phase,
validating problem
solutions in hopes to
identify opportunity areas
to prototype around.
• Grandparents want to
share family stories
following oral tradition
• Grandchildren seek family
stories but connect visually
• Existing platforms are data
driven rather than story
driven
• Rememory uses
guided, incremental
storytelling to help
millennials connect with
their family histories.
• Insurance is
complicated for the
average person to
understand Sherlock
is there to simplify
insurance for the
consumers.
• Mistrust and
complexity plagues
the insurance
industry Sherlock
intends to demystify
and simplify
insurance. Sherlock is
a one stop solution
for consumer to
understand, compare
and potentially
purchase insurance.
BerryQ Khronos MetPub RememoryPoMMisirMindMatters
6
Note: Representation of current portfolio. More projects on pipeline.
• ConVRse provides a VR
sales and service
platform for Financial
Services (FS) brands
• ConVRse will invest in
creating all the back
end infrastructure and
VR assets to enable
plug and play
customer service
capability and
simulations for financial
services industry
clients.
ConVRse

7. BerryQ is a health awareness platform that drives hard-to-find
health conscious leads to the core insurance business
A first of its kind health quiz platform that digitally
drives health awareness in insurance.
7

8. Rememory Stories sells photobooks to multigenerational families
An intergenerational story-telling platform that aims to build emotional connections with customers, enabling multi-generational
engagement. Monetization is via a picture book and opportunities for up-sell and cross-sell.
8

9. Establishing a growth mindset at MetLife
2

10. Through a set of key touchpoints in our market engagements across
Asia, reaching over 20 sessions in our first year of existence
INCUBATIONWORKSHOP
Introducing a common
language around innovation,
and starting to develop a
different mindset to relate
deeply with customers
Select a few innovators and
one idea (from BootCamp or
new) to experiment on and
groom using “test and learn”
approach
BOOTCAMPS
Deep-diving into the
Innovation Toolkit and rapidly
accelerating ideas through the
process in teams
1 day session
30-50 people
13 week project
2-4 people (c.50% FTE)
4 day session
Teams of (3-5 people)
DECISION
CHECKPOINT
Liaise together to
agree the right
people to involve,
the opportunity
areas to explore,
and learning
objectives
DECISION
CHECKPOINT
Land the learnings
and discuss next
steps, including
possible incubation
in-market
10
10 10 7
Done
1 2 3

11. Our Test and Learn Innovation Framework
11

12. Our leadership programs scored over 93% which is significantly
better than the average L&D course at a MNC
Constant positive feedback was received from participants reaching
a max score of 100% in our Designated Markets session and 98% in
Japan.
Feedback stats from Workshops and Bootcamps
Of the hundreds of ideas generated from the above, four ideas were
selected to be incubated with LumenLab.These incubations lasted
for 13 weeks and involved seconding 8 MetLife employees, whom
we call ‘astronauts’, to LumenLab.Through these incubations we
were able to build the foundations for No Katsu (Japan), GKD
(India) and Misir (Bangladesh).
Reached readers/viewers 28,397,000
Reach of consumer news
coverage
16,975,000
Reach of business news
coverage
8,182,400
Reach of trade coverage 3,192,400
Reach of specialist/other
coverage
47,128
Customer Interviews 700
Solicited contest entries 123
Unique press mentions 34
Internal workshops and
bootcamps
19
Keynote speaker in major
conferences
13
Source: EPIC and internal data
Impact
12

13. Key Takeaways: LumenLab may be the best innovation center in insurance
13
LumenLab has the best innovation center, the only one bold enough to focus
exclusively on disruption
Early results show that LumenLab’s projects are already generating meaningful value
to the business
Influencing ~1000 of employees, LumenLab’s leadership programmes are affecting
critical Organizational Health Indices
External reaction to LumenLab has been overwhelmingly positive from employees
and industry-watchers alike
Best
Value
Culture
PR
Building out a leadership team and staffing a innovation center with 22 innovators is
very difficult to replicateTalent