The Digital Innovation Award - DocDoc

1. Discovering the right care the first time
through patient intelligence
Empowering the
Global Healthcare Revolution
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Introductory presentation
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2. DocDoc stakeholder video: insurance company
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CONFIDENTIAL
Click on the image or play button to play the video
Watch the video to learn more about how DocDoc helps insurers
generate a positive ROI while delighting policyholders

3. Medical inflation is out of control globally
Rising healthcare costs will affect
patients and insurers alike…
At the lack of relevant information, patients default to the most expensive hospital in town, assuming
higher prices correlate with higher quality. Unfortunately, it does NOT!
Sources:
https://healthresources.aon.com/resources/2020-global-medical-trend-rates-report
https://www.businesstimes.com.sg/government-economy/singapore-2018-healthcare-
cost-inflation-hits-10-10-times-the-economic-inflation
https://www.nytimes.com/2007/06/14/health/14insure.html
https://www.vox.com/2014/7/21/5922835/half-of-americans-think-expensive-medical-
care-is-better-theyre-wrong
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In 2018, Singapore healthcare inflation was
25x adjusted CPI
4.9%
8.0%
The global average medical
trend rate for 2020 is 8.0%.
Up from 7.8% in 2019
Medical trends continue to
grow over general inflation,
with the average net medical
trend being 4.9%, same as in
2019
Higher cost does not necessarily translate to
higher quality care
We pay an enormous price for the lack of transparency in healthcare
CONFIDENTIAL

4. Currently, consumers in healthcare rely on arbitrary
recommendations to find the right care
Insurers
Existing doctors
Friends and family
Recommendations based
on directory lists
Recommendations based on personal networks
or referral systems, often with incentives not
aligned with patients’ interests
Recommendations based on
anecdotal evidence
Upon detection of a medical condition,
policyholders have various avenues from
which to seek medical advice, none of
which provide the information necessary
to empower the patient to find the right
care
Consumers need help in healthcare
92% of interviewed insurance agents cited the need for doctor discovery support
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5. …most often resulting in lower quality healthcare and a feeling of helplessness
Due to a lack of data-driven
recommendations, doctors
selected are most often
not an ideal fit for
policyholders’ unique needs
1. Higher complication and re-admission
rates
2. Increased anxiety and psychological
discomfort
3. Higher medical costs and/or
overcharging
Policyholders without access to the right doctor
discovery tools are placed at higher risk of:
Source: https://bigthink.com/robby-berman/the-3rd-leading-cause-of-death-in-the-us-is-medical-errors
Medical error is the 3rd leading cause of death in the US, with over 250,000 deaths each year
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Consumers need help in healthcare
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6. “Why we took this fight on”
DocDoc Co-Founders
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Grace Park
President & Co-Founder
Cole Sirucek
CEO & Co-Founder
CONFIDENTIAL
https://www.theice.com/insights/conversations/slice
Global thought leading institutions recognise that DocDoc’s approach is uniquely
positioned to disrupt the status quo:

7. Doctor discovery
report
In-person
GP visit
Telemedicine GP
consultation
Patient journey
Specialist discovery
via HOPE
Specialist
authorisation
In-person
specialist visit
Discovery
consultation
Fully integrated digital
TPA services available
Ecosystem
DocDoc combines AI-powered doctor discovery,
telemedicine, and cashless services on a unified platform
Data flows across the platform in an
integrated and self-reinforcing manner
Reimagining the patient journey:
delivering value across all pathways of care
Doctor discovery
Claims
management
&
fraud detection
Telemedicine
CONFIDENTIAL

8. DocDoc has built the world’s first scalable
doctor discovery product: HOPE
HOPE is DocDoc’s AI-powered doctor discovery engine
HOPE stands for heuristic for outcome, price, and experience
HOPE will select the top three recommended physicians based on the patient's unique needs. The
three recommended physicians suggested will each be scored based on healthcare quality as it
pertains to the patient's unique needs at a condition and procedure level of granularity.
Age: 43 |
Allergies: None
Condition: Deep
Vein Thrombosis
Budget: $8,000
Patient: Jason Lim
Price
Prices compared to
doctors performing similar
procedures in the region
Experience
The way the doctor and
healthcare system made
the patient feel
Outcome
A measure of the doctor’s
expertise at performing a
procedure or treating a
condition
Healthcare quality defined as a function of:
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HOPE
CONFIDENTIAL

9. DocDoc is the only company in Asia collecting and coding data in a medically relevant machine readable way
Proprietary
provider data
Knowledge
management system
Recommended
doctors
Procedure &
condition volume
Procedure
price
Blind peer
references
Additional
training &
awards
Treatment
philosophy
Hospital
accreditation
Patient
feedback
Educational background
& residency
Equipment
in use
Local history of
ethics
Languages
spoken
Insurances
accepted
Data
science
Clinical
informatics
Medical quality
measurements
Patient’s unique needs
HOPE (Heuristic for Outcome,
Price & Experience) compares
doctors at a condition and
procedure level of granularity
Dr Lim
Practitioner
Dr Ma
Practitioner
Dr Thompson
Practitioner
HOPE
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How HOPE works
CONFIDENTIAL

10. Cost savings
A partnership with DocDoc generates a positive return on investment, builds a trusted
relationship with policyholders, and offers a differentiated product in a crowded market
Engagement
Top line growth
DocDoc’s value proposition to insurers
Steering based on
quality & cost:
Reduces upfront medical
payout
Improves quality of care
which reduces complication
and readmission rates
Reduces price sensitivity
and attract new customers
via ecosystem services
Improves Net Promoter
Score
Delivering
superior value:
Delighting
customers:
Improves customer
retention by improving
loyalty
Expands policyholder base
by tapping on the millennial
population
Empowers agents to deliver
exceptional customer
support
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Improves efficiency of care
delivery
Gains a competitive edge
with a high-touch model
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11. DocDoc’s methodology has proven to reduce cost and
delight customers
Cost savings and steerage
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Customer recommendation score
88 As demonstrated via our
pilots in 2020, on average,
88% of customers
recommend DocDoc’s
services
In 2020, in multiple markets across Asia, DocDoc has
demonstrated the following through pilots with insurers
and bancassurance partners:
97.6% of
the doctors
approached in
2020 signed up
Doctor sign up rate
87.5%
Policyholder
steerage rate
43.6%
Estimated
average overall
cost reduction
23,000
DOCTORS
793
HOSPITALS &
CLINICS
500+
DATA POINTS
on doctors, clinics, or hospitals, individu
contracted and collected
Asia’s largest doctor network
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CONFIDENTIAL
88%
Recommendation
score

12. Chad Parsons
Director of
Finance and
Operations
• Serial entrepreneur with 21+ years of experience in start-
up specific management, finance, and human resources
• Founder & CEO Cold Clean Inc.
• CFO, lead investor Justuno Inc.
Cole Sirucek
CEO & Co-
Founder
Dr. Dan Riskin
Executive
Chairman
• Serial entrepreneur, trauma surgeon, critical care
physician, and clinical informaticist
• Member of Obama Healthcare Advisory Committee
• Adjunct Professor of Surgery and Adjunct Professor of
Biomedical Informatics Research at Stanford University
Grace Park
President & Co-
Founder
• 15+ years founding and leading healthcare companies in
Asia
• Former Managing Director of Medtronic ASEAN
• Former Brand Manager of Bristol-Myers-Squibb
Dr. Ari Widodo
Director of
Consumer Sales
• 18.5+ years of managing medical evacuation and crisis
management companies
• 10+ years of managing healthcare provider network
relationships for insurance companies and corporates
• Built and managed Asia’s largest doctor contact center
DocDoc is headed by a team with extensive experience in
healthcare, entrepreneurship, technology and management
• 15+ years investing in and founding technology companies
in Asia
• 7 years as a TMT investment professional for Temasek
Holdings
• Held executive positions in Hawaii’s state government
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CONFIDENTIAL