The Customer Stack shows how customer data flows in a closed loop. We use it for explaining orchestrations.
Explore orchestrations at https://www.hull.io/recipes/
8. This forms the a
closed loop.
We can react!
Action
Messaging
Tracking
Profile
9. Not all data is
ready-to-use.
Messaging
TrackingAction
Profile➔ “Data puke”
➔ Can’t sync data as is
➔ Wrong format
➔ Missing data
➔ Needs processing