theory by B F SKINNER

1. REINFORCEMENT
THEORY OF
MOTIVATION
D R A M I T K U M A R L A L
F O U N D E R , S K I L L I C S
D A T A S C I E N T I S T @ 1 0 E Q S

2. INTRODUCTION
• The Theory was proposed by B F Skinner.
• The Theory states that individual’s behavior is a function of
its consequences
• It is based on law of effect.

3. IN SIMPLE TERMS
• Individual’s behavior with positive consequences
tends to be repeated
• Individual’s behavior with negative consequences
tends not to be repeated

4. USAGE IN ORGANISATION
• A manager can use these methods to control the behaviour
of the employees-
a) Positive Reinforcement
b) Negative Reinforcement
c) Punishment
d) Extinction

5. POSITIVE REINFORCEMENT
• A manager must give positive response when an individual shows
positive and required behavior. For example - Immediately praising an
employee for coming early for job.
• This will increase probability of outstanding behaviour occurring
again.
• Reward is a positive reinforce, but not necessarily. If and only if the
employees’ behavior improves, reward can said to be a positive
reinforcer.
• It must be noted that more spontaneous is the giving of reward, the
greater reinforcement value it has

6. NEGATIVE REINFORCEMENT
• Utkarsh doesn’t want to eat green vegetables but his parents keep
trying to get him to eat them.
• At dinner time, if there is green vegetables on his plate he will scream
and shout until they are taken off his plate.
• Parents always give in to the tantrums and take away the green
vegetables because his tantrums are becoming increasingly severe
and last longer.
– Before: green vegetables on the plate.
– Behaviour: screaming.
– After: vegetables no longer on the plate.
– Future behaviour: Utkarsh will scream when he doesn’t want
carrots.

7. PUNISHMENT
• Punishment means applying undesirable consequence for
showing undesirable behavior.
• For instance - Suspending an employee for breaking the
organizational rules.
• Punishment can be equalized by positive reinforcement from
alternative source.

8. EXTINCTION
• It implies absence of reinforcements.
• In other words, extinction implies lowering the probability of
undesired behaviour by removing reward for that kind of behaviour.
• For instance - if an employee no longer receives praise and admiration
for his good work, he may feel that his behaviour is generating no
fruitful consequence.
• Extinction may unintentionally lower desirable behaviour.

9. CRITICISM
• Reinforcement theory of motivation ignores the inner feelings and
drives of individuals.
• This theory focuses totally on what happens to an individual when he
takes some action. Thus, according to Skinner, the external
environment of the organization must be designed effectively and
positively so as to motivate the employee.
• This theory is a strong tool for analyzing controlling mechanism for
individual’s behaviour. However, it does not focus on the causes of
individual’s behaviour

10. THANKS