2019 working learner index webinar

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5. Working Learner Index: Implications for HR October 24, 2019

6. About Bright Horizons © 2019 Bright Horizons Family Solutions LLC 6 Real solutions that support employees, advance careers, and power many of the world’s best brands Family Solutions On-site child care, back-up care, education and college advising, special needs, and more EdAssist Solutions Tuition assistance management, student loan repayment, personalized employee coaching

8. Survey Background © 2019 Bright Horizons Family Solutions LLC 8 Objectives §  Define current and future needs of employees for tuition assistance programs §  Uncover motivations for and challenges to usage of tuition assistance programs §  Measure impact of participation in tuition assistance programs for employees and employers Methodology §  Online survey, fielded July – August 2019 §  Respondents were employees who have participated in their employer’s tuition assistance program within the past 2 years §  31,880 respondents participated from 137 organizations §  Data was weighted based on industry to reflect US market breakdown as reported by The Bureau of Labor Statistics §  Additional behavioral data for this webinar taken from 250,000 current participants in education assistance programs managed by EdAssist Solutions

9. Key Findings © 2019 Bright Horizons Family Solutions LLC 9 §  Education assistance programs continue to have a positive impact on key business metrics §  Employers can address time and cost barriers through easy program modifications §  Employees overwhelmingly feel that education is preparing them for future changes in their role and industry §  Online education programs are the new normal for adult learners §  Education is a powerful recruitment and retention tool for Generation Z

10. PARTICIPATION

11. Choice of Educational Program © 2019 Bright Horizons Family Solutions LLC 11 2% 8% 9% 37% 39% Certificate Industry Certification Associate's Degree Bachelor's Degree Graduate Degree Type of Degree or Learning Key Findings §  Tuition program usage is over-weighted to graduate degrees – 39% compared to 29% of US degree holders §  Certificates and certifications are more highly-used by older employees Best Practices §  Drive higher usage of education assistance programs for undergraduate degrees §  Adding certificates and certifications will help with retention of more experienced employees

12. Program Length © 2019 Bright Horizons Family Solutions LLC 12 2.6 3.3 2.7 Graduate Degree Bachelor’s Degree Associate's Degree Average Number of Years to Complete Degree §  Bachelor’s degree students shorten time to completion through transferred credits §  Associate’s degree students study less efficiently Educate employees and supervisors about likely time needed for graduation Shorten time to completion and increase graduation rates by offering academic coaching

13. Incremental Usage © 2019 Bright Horizons Family Solutions LLC 13 Half of all tuition program participants would not have pursued education if their employers did not offer tuition reimbursement Highlight that your tuition program clearly drives additional learning by your employees Promote usage of the tuition program if retention of more experienced workers and frontline workers is important for your organization

14. Client Example © 2019 Bright Horizons Family Solutions LLC 14 §  Company culture supports learning §  Support and encouragement from store managers §  Active usage by frontline workers §  Program covers GEDs, degrees, and certificates Convenience Retailer

15. CHALLENGES TO LEARNING

16. Barriers for Current Students © 2019 Bright Horizons Family Solutions LLC 16 4% 9% 14% 26% 36% 37% 46% 55% Lack of support from my supervisor Lack of confidence it would improve my career prospects Balancing child care and/or adult care responsibilities The overall cost Balancing work responsibilities The cost of tuition, which I pay upfront Balancing personal responsibilities The time commitment Challenges Faced in Using Education Assistance Program (select all) §  Time and up-front costs are cited as most important barriers for current students Address time concerns through §  Workplace flexibility §  Self-paced learning formats §  Academic coaching Remove need for up-front payments from employees through direct payments to schools

17. Reasons for Stopping Studies © 2019 Bright Horizons Family Solutions LLC 17 §  Time is also the top factor for those who stopped studying, but cost is a lesser factor Address time concerns through §  Workplace flexibility §  Self-paced learning formats §  Academic coaching Remove need for up-front payments from employees through direct payments to schools73% 49%71% 32% Challenges to Using Education Assistance Program Time Commitment Cost Currently Pursuing Stopped

18. Impact of Student Loan Debt © 2019 Bright Horizons Family Solutions LLC 18 §  52% of all respondents have student loan debt §  Frontline workers have highest level of student debt Deliver life-stage appropriate messaging about student loan support To increase participation in education benefits for frontline workers, add a focus on financial wellness and student loan support Employees With Student Debt 57% 32% 61% Millennials Baby Boomers Frontline Workers

19. Client Example © 2019 Bright Horizons Family Solutions LLC 19 §  Focus on customer service roles §  Enhanced tuition program and added student loan repayment §  Increased retention and promotion rates for program participants Insurance Company

20. BUSINESS IMPACT

21. Benefits Preferences © 2019 Bright Horizons Family Solutions LLC 21 11% 17% 21% 25% 65% 70% 80% Life or disability insurance Wellness benefits Development and training Paid family leave Education benefits Paid sick or vacation time Retirement benefits Of the Following Benefits, Please Select the Three That Are Most Important To You: §  Respondents recognize the value of their education assistance programs

22. ROI © 2019 Bright Horizons Family Solutions LLC 22 ENGAGEMENT BECAUSE OF THE PROGRAM, I AM MORE LIKELY TO RECOMMEND MY EMPLOYER BECAUSE OF MY PARTICIPATION, I AM A MORE EFFECTIVE EMPLOYEE BECAUSE OF THE PROGRAM, I AM MORE LIKELY TO STAY WITH MY EMPLOYER BECAUSE OF MY PARTICIPATION, I FEEL MORE FULFILLED PRODUCTIVITY RETENTION EMPLOYEE WELL-BEING 81% 76% 82% 74%

23. © 2019 Bright Horizons Family Solutions LLC 23 Future of Work 30% Increase in employees citing “keeping pace with changes in my role” as top motivator for education since 2017 Believe technology or automation will impact their industry or job function 89% 84% Say my participation in the educational assistance program has prepared me for the future or work

24. EDUCATION PREFERENCES

25. Online Education is the Norm for Working Learners © 2019 Bright Horizons Family Solutions LLC 25 Both in person and online 29% In person only 18% Online only 53% Learning Modality §  4 in 5 students use online programs §  Associates degrees and non-degree programs have lower levels of online usage §  43% reduction in time to complete a Bachelor’s degree online vs. those participating in person Consider supporting education technology needs for lower-paid employees

26. Choosing Education Providers © 2019 Bright Horizons Family Solutions LLC 26 §  Offering fully online classes was the most important factor for learners §  Employees have no concerns about attending for-profit schools Be wary of manager prejudice influencing school selection by employees 1% 2% 11% 14% 28% 42% 0% 5%10%15%20%25%30%35%40%45%50% The school’s profit or non profit status A boss’ recommendation A friend or co-worker’s recommendation Ability to attend with no out-of- pocket costs The cost of tuition Fully online classes and coursework Most Important Factor of Choosing a School or Program

27. GENERATIONAL FINDINGS

28. Education is High Priority for Gen Z © 2019 Bright Horizons Family Solutions LLC 28 more interested FOCUS ON EDUCATION Said education benefits were one of the top benefits programs offered 12%4 in 5 in education benefits than in retirement benefits HIGH INTEREST Promote education benefits to younger employees, particularly Gen Z Position education assistance as a key benefit program in recruitment efforts

29. Employees Look Outside for Learning © 2019 Bright Horizons Family Solutions LLC 29 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Education benefits Development and Training Benefit Preferences Baby Boomer Gen X Millennials Gen Z §  For all generations, much higher interest in education benefits than in development and training §  Gen Z have highest interest in education benefits Customize benefits messaging by generation

30. 15% 20% 31% 67% The cost of tuition What was your top consideration in choosing your school or program? Baby Boomer Gen X Millennial Gen Z Cost is a Concern for Generation Z © 2019 Bright Horizons Family Solutions LLC 30 §  Cost is more likely to be the deciding factor when choosing a program and school for younger employees §  Cost becomes the most important consideration for Gen Z Explicitly address cost concerns in targeted communications to younger employees about tuition program Highlight lower-cost education programs

31. Younger Employees Look for New Challenges © 2019 Bright Horizons Family Solutions LLC 31 0% 10% 20% 30% 40% 50% 60% Keep pace with changes in position To pursue a career in a new function or field Top Motivations Baby Boomer Gen X Millennial Gen Z §  Younger employees are up-front about their view of education as a path to something new Ensure managers are having conversations with employees about new opportunities in your organization

32. Targeted Communications © 2019 Bright Horizons Family Solutions LLC 32 Clients use differentiated education benefits messaging segmented by: §  Age or life-stage §  Job function or location §  Tenure with the organization §  Affinity groups

33. Recommendations © 2019 Bright Horizons Family Solutions LLC 33 §  Drive increased use of your education assistance program to improve retention, engagement and productivity §  Educational coaching and prepayment for education can remove two key barriers to education for many employees §  Prepare for the future of work by adding certificates, certifications and other non-degree learning options to your program §  Education is a powerful recruitment and retention tool for Generation Z §  Use targeted generational messaging about education benefits to increase participation and impact

34. QUESTIONS?

35. THANK YOU For more information: 800-453-9383 clientservices@brighthorizons.com www.brighthorizons.com/at-work

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2019 working learner index webinar

2019 working learner index webinar

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2019 working learner index webinar