What if you could create more magical moments that engage both employees and customers and unlock potential in your organization? What if there was a way to be truly delighted or pleasantly surprised at work? In this webinar, WorkHuman speaker Tim Leberecht shows that you can, through romance. CMO of design firm NBBJ and author of The Business Romantic, Tim argues that we are entering a new romantic age. By following his “Rules of Enchantment,” we can combat digital overwhelm and hyper-connectivity to create a more human, fulfilling work experience. You’ll learn: Why romance is different from purpose, happiness, or wellbeing How to build romantic brands and organizations Why CEOs increasingly seek employees with liberal arts degrees Ways to create customer and employee experiences that celebrate romance

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Why We Need More Romance in Business

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Speakers: Tim Leberecht
Chief Marketing Officer
NBBJ
Lynette Silva
Senior Recognition Strategist
Globoforce
Moderator: Sarah Sipek
Associate Editor
Chief Learning Officer magazine
Why We Need More Romance in Business

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Frequently
Asked
Ques6ons

8. #TMwebinar
Sarah
Sipek
Associate
Editor
Chief
Learning
Officer
magazine
Why We Need More Romance in Business

9. #TMwebinar
Tim
Leberecht
Chief
Marke;ng
Officer
NBBJ
Why We Need More Romance in Business
Lyne?e
Silva
Senior
Recogni;on
Strategist
Globoforce

10. WHY WE NEED MORE
ROMANCE IN
BUSINESS
Tim Leberecht

11. Tim
Leberecht
Author,
The
Business
Roman;c
Lyne=e
Silva
Senior
Recogni;on
Strategist
Globoforce
@6mleberecht
@lyne=epsilva

12. Tim Leberecht Why We Need More Romance in Business

13. Do
you
consider
yourself
a
roman;c
in
your
private
life?
(yes)
(no)

14. Would
you
consider
yourself
a
roman;c
when
it
comes
to
work?
(yes)
(no)

16. “To romanticize the world
is to make us aware of its
magic, mystery, and wonder;
it is to educate the senses to see
the ordinary as extraordinary,
the familiar as strange,
the mundane as sacred,
the finite as infinite.”
Novalis

17. 17

18. 18

19. 19

20. Apple Recode

22. 22

26. Subjectivity
Suffering
Mystery
Emotion
Transcendence
Ephemerality
Inconsistency
SerendipityAmbiguity
Unpredictability

27. Subjectivity
Suffering
Mystery
Emotion
Transcendence
Ephemerality
Inconsistency
SerendipityAmbiguity
Unpredictability
Focus Features

31. 1. Find the Big in the Small
2. Keep the Mystique
3. Suffer (a Little)
Rules of Enchantment

32. 1. Find the Big in the Small
“The opposite of loneliness is not togetherness, it's intimacy.”
Richard Bach

33. 33

34. 34

43. 43

45. “A smile is a door half-open and half-closed.”
Jennifer Egan
2. Keep the Mystique

46. Surprise
Industries

47. The
Experiment

58. Dezeen
L.A.
Weeekly

61. 3. Suffer (a Little)
“But I don’t want comfort. I want God, I want poetry, I want real danger,
I want freedom, I want goodness. I want sin.”
Aldous Huxley, Brave New World

62. 62

66. 66

68. Huffington Post

70. 70

71. 1. Find the Big in the Small
2. Keep the Mystique
3. Suffer (a Little)
Rules of Enchantment

72. Ephemerality over permanence
Singularity over scale
Ambiguity over clarity
Serendipity over predictability
Generosity over efficiency
Inconsistency over reliability
Emotion over reason
Danger over data
Subjectivity over objective truth
Un-Quantified Self over Quantified Self

73. Humanize business
Feel more
Feel good
Do good

74. The Human Code
Feel more: Emotional intelligence -> Romance
Feel good: Work/life balance -> Mindfulness
Do good: CSR -> Purpose

75. Traditional Smart Romantic
Planning Acting Wandering
Conversion Connection Reconnection
Process Dashboard Principles
Control Monitoring Letting go
Consistency Variety Serendipity
Big Idea Big Data Big Intuition
Rapid response Real-time Pre-emptive
Segmenting Behavioral targeting Distributed presence
Message Conversation (Occasional) silence
Visibility Transparency Mystery
Risk Calculated risk Vulnerability
Benefit Value Values
Attraction Liking Passion
Convenience User-friendliness Frustration
Efficiency Excellence Significance

78. “To begin, begin.”
William Wordsworth

79. ROMANTIC

80. @timleberecht
tim@thebusinessromantic.com
www.timleberecht.com
Thank you!

81. WWW.WORKHUMAN.COM

82. #TMwebinar
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