How Microlearning is Having a $2.2 Million Annual Impact at Bloomingdale’s
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Microlearning has quickly become a hot topic in corporate learning, primarily because conventional learning methods have struggled to meet the demands of the business and the needs of the modern employee. Many organizations are incorporating microlearning into their learning strategy and are seeing incredible results. In this session, you will learn why Bloomingdale’s decided to break away from conventional practices and try microlearning in 2012—before microlearning was a known term. It will explore the issues the company faced when it was decided to take the organization down the microlearning path and what the dramatic results have been. You will learn from the pitfalls and successes that were encountered along the way. For some, this session will provide a wake-up call for how learning professionals need to adapt their approaches to better meet the needs of a business and its employees. For others, it will help them gain a better perspective on the true benefits of taking a microlearning approach. In this session, you will learn: Why Bloomingdale’s took a microlearning approach What Bloomingdale’s learned during their three-plus year journey with microlearning The ingredients of an effective microlearning strategy The results that Bloomingdale’s has achieved: a $2.2 million a year impact
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How Microlearning is Having a $2.2 Million Annual Impact at Bloomingdale’s
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- 7. Bloomingdale’s: How Microlearning is Having a $2.2 Million Annual Impact Chad McIntosh, Bloomingdale’s Carol Leaman, Axonify CLO Webinar: July 19, 2016
- 8. Session Focus: • What is Microlearning and why is it becoming so hot? • Microlearning at Bloomingdale’s – The experience – The results – A couple of anecdotes • 5 key Microlearning components to consider CHAD MCINTOSH VP of LP & Risk Management Bloomingdale’s CAROL LEAMAN CEO Axonify
- 9. Definition: Microlearning is a way of delivering content to learners in small, bite-sized chunks.
- 10. Microlearning is more than turning 1 hour videos into 1 minute videos - it’s about driving continuous learning and behavior change.
- 11. Microlearning should include both push and pull of content.
- 12. 2 Key Microlearning Components Platform for Delivery Content Chunking
- 13. Why Microlearning has become so hot, so quickly…
- 14. 3-Point Collision Characteristics of the Modern Employee! Increasing Knowledge Demands on Employees! Advancements in Science & Technology! 1! 3!2!
- 16. Increasing Knowledge Demands • Employees today must know more than ever before: – Growing product complexity – More knowledgeable and demanding customers – Risk and compliance requirements – Current leadership concepts • We live in a changing world, where employers and employees must be able to shift gears mid-stream, acquiring more or different knowledge to accommodate Intense pressure on the individual and organization to be constantly learning! ! Training materials quickly become obsolete.! !
- 17. Advancements in Science • Scientists know more about the brain than ever before and what cognitive strategies drive better learning: – Spaced repetition – Repeated retrieval – Deep encoding – Chunking – Confidence-based assessment Advancements in Technology • Advancements have been dramatic in the past 10 years: – Cloud – HTML 5 – Web 2.0 – Social networks – The rise of mobile and video
- 18. All have led to the rise of Microlearning as a new approach to corporate learning. Characteristics of the Modern Employee! Increasing Knowledge Demands on Employees! Advancements in Science & Technology! 1! 3!2!
- 20. Bloomingdale’s • It all started with a hoopskirt! • Founded in 1872 and have been in our flagship 59th Street location since 1886 • Now 38 upscale department stores and 16 outlet stores in 13 states • Over 10,000 employees
- 21. My Responsibilities • Responsible for the safety of people, products & facilities at Bloomingdale’s – Safe work practices – Inventory loss (shrink) – Processes & procedures – Compliance
- 22. A little background Why Microlearning at Bloomingdale’s?
- 23. 2012 at Bloomingdale’s Disconnect Corporate Learning The Business
- 24. Our traditional approach to associate learning included: Posters & Handouts Rallies Compulsory OSHA Training New Hire Orientation Communication Survey Results
- 25. Issues we were having • Inconsistency from department-to-department and store-to- store • Difficulty identifying who was “getting it” • Lack of engagement and appeal to the traditional approach • No metrics for knowledge and retention • Poor compliance, escalating claims, negative image of training • Not agile
- 26. The Bottom Line Associates were not remembering and applying what they needed to know to do their jobs and it was expensive: 1. Preventable safety claims 2. Lack of understanding of LP programs
- 27. Looking for an innovative approach to Associate learning that was: Most importantly, improved performance and bottom-line results. Engaging Integrated into the Workday Measurable
- 28. Led us to a Microlearning Approach (before Microlearning was a term) Associates get microlearning content each day wrapped in gamification: – Takes 3-5 minutes/day – Personalized to each Associate based on what they know and what they don’t know – Can access via POS, mobile devices, break rooms etc.
- 29. Phase 1 - Safety Awareness • 6 topic areas: box cutters, sensors, broken glass, ladder safety, slips, trips & falls, back safety Phase 2 – Shrink • Award program • Damage markdowns • Black tag • Hub & spoke Phase 3 - Overall Associate Training
- 30. Step-by-step 3-5 minute experience that a Bloomingdale’s associate goes through The Experience
- 41. Microlearning at Bloomingdale’s The Impact
- 42. >90% voluntary participation in our awareness training program.
- 43. 15,000 living and breathing our message.
- 45. $2.2 Million in annual savings.
- 46. Safer at work and at home More knowledgeable More effective in their jobs More engaged
- 47. Sum it up with a couple of stories… Broken Glass Terror Threat
- 48. Wrap-up: 5 Key Components of a Microlearning Platform Adaptive Engine! (Beyond Personalization)! Engagement Methods! (aka Gamification)! Leverage the Latest Brain Science Techniques! Measure through to Behavior & Results! Accessible Anywhere! + Push & Pull!
- 49. Microlearning eliminates the forgetting curve 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 10 20 30 40 50 60 Axonify Traditional Source: Axonify Based on 2.7 million sessions Spaced Repetition The Forgetting Curve
- 50. Q&A Period
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