With the explosion in brain research during the past 10 years, scientists know more about the brain than ever before. Consumer brain training software designed to improve memory, attention, cognitive ability and more has hit the market with a vengeance. How is this same research set to change the world of corporate learning and e-learning solutions? What does the next generation of e-learning look like? Join Dr. Alice Kim from the Rotman Research Institute, a premier international center for the study of human brain, along with Carol Leaman, the CEO of Axonify, to learn about: Three key areas of brain research that are expected to have the most impact on corporate e-learning. How the latest research is being applied in e-learning tools in the workplace. Real corporate examples of improvements in knowledge retention, learning transfer and the bottom line.

1. You can listen to today’s webinar using your computer’s
speakers or you may dial into the teleconference.
If you would like to join the teleconference,
please dial 1.650.479.3208 and enter access code: 926 418 523 #.
You will be on hold until the seminar begins.
#CLOwebinar
Follow along on Twitter:
#eLearningSci

2. #CLOwebinar
Speakers: Dr. Alice Kim
Post-Doctoral Fellow
Rotman Research Institute
Carol Leaman
Presidnet and CEO
Axonify
Follow along on Twitter:
#eLearningSci

3. • Q&A
– Click on the Q&A icon on
your floating toolbar on the
top of your screen.
– Type in your question in the
space at the bottom.
– Click on “Send.”
#CLOwebinar
Follow along on Twitter:
#eLearningSci

4.  Polling
 Polling question will
appear in the “Polling”
panel.
 Select your response
and click on “Submit.”
#CLOwebinar
Follow along on Twitter:
#eLearningSci

5. 1. Will I receive a copy of the slides after the webinar?
YES
2. Will I receive a copy of the webinar recording?
YES
Please allow up to 2 business days to receive these materials.
#CLOwebinar
Follow along on Twitter:
#eLearningSci

6. Kellye Whitney
Associate Editorial Director
Chief Learning Officer magazine
#CLOwebinar
Follow along on Twitter:
#eLearningSci

7. Leveraging the Latest in Brain Science to
Deliver the Next Generation of eLearning
May 29, 2013
Follow along on Twitter: #eLearningSci

8. Carol Leaman
CEO
Axonify
Dr. Alice Kim
Rotman Research
Institute of Baycrest
Agenda & Speakers
• Latest advances in brain
science
• Cognitive strategies in learning
• Impact on corporate learning
• Examples of improvements in
retention, learning transfer
and the bottom-line

9. Dr. Alice Kim
The Rotman Research Institute
of Baycrest

10. The Rotman
Research Institute of
Baycrest

11. Scientists know more
about the brain than
ever before.

12. 12
The top
advances in the
brain sciences.

13. 1Age and lifestyle
affect the brain and
cognition.

14. How Cognition Changes with Age
Source: Park et al 2002

15. 15
2The brain is plastic
throughout the
lifespan
(neuroplasticity).

16. 3There are different
types of memory:
declarative vs.
non-declarative.

17. 17
4Cognitive strategies
can be used to
improve memory.
Repeated Retrieval
Spacing
Deep Encoding

18. Repeated Retrieval
Repeated retrieval is
more effective for long
term retention than
repeated study.

19. 0.18
0.38
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
Study Repeated Retrieval
ProportionRecalledFact: Repeated retrieval leads to better learning

20. Fact: Retrieval practices produce better learning
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
Study Repeated
Study
Concept
Mapping
Retrieval
Practice
ProportionCorrect
Source: 2011 study by Jeffrey D. Karpicke, Department of Psychological Sciences, Purdue University

21. Spacing
Long-term retention is
improved as the
spacing between
repetitions increases.

22. Fact: Spaced (vs. crammed) practice leads to better
learning
ProportionRecalled

23. Fact: Spaced (vs. crammed) practice leads to better
learning
ProportionRecalled

24. Deep Encoding
The more deeply and
meaningfully you process
information, the more
likely you are to
remember it.

25. Fact: Deep encoding leads to better retention
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
Case Rhyme Sentence
ProportionRecognized
Source: Craik & Tulving, 1975
Level of Processing

26. Take Home Messages
1. Spacing combined with retrieval leads
to better learning
2. Practicing retrieval is particularly
beneficial to learning when it:
• is followed by feedback
• occurs multiple times
• requires effort
3. Retention is better when information
is processed deeply.

27. What can we do to improve
learning?
1. Retrieve repeatedly
2. Space out your practice
3. Be engaged – process information

28. Carol Leaman
CEO
Axonify

29. Axonify Confidential29

30. Employees aren’t
remembering and
applying what they need
to know to do their jobs
and it is expensive.

31. Let’s look at 2 examples
Medical Device Manufacturer Large National Retailer

32. Thousands of distributed sales professionals selling
highly complex medical products.
Example 1: Manufacturer

33. • Product features, pricing & competitive positioning
change frequently
• Complex compliance & regulatory policies
Example 1: Manufacturer

34. Example 1: Manufacturer
Outcome: Sales people sell what they remember.

35. Two sales clerks with completely different interpretations
of how multiple discounts are applied.
Example 2: Retailer

36. Customer took $2,000 of merchandise to the 2nd clerk.
Who was correct?
Example 2: Retailer

37. Traditional Corporate
Learning

38. Axonify Confidential38
Incorporating Brain Science into
Corporate eLearning:
• Retrieval Based Learning
• Spaced Repetition
• Bite-sized Learning

39. Retrieval Practices
(Questioning Format)
Spaced Repetition
(Interval Reinforcement)
The Next Generation of Corporate eLearning

40. Add Engagement….
Badges
Prizes
Constant Feedback
Timed Play
Surprise Elements
Increasing Difficulty
Goals
Community Recog-
nition
Peer Visibility
Leaderboards –
Individual & Team
Avatars
Game Choice
Achievement Levels
Question Styles
Personalized Social Fun Rewarding
…to maximize learning

41. Results

42. Bottom-Line Results at Pep Boys
LOSS PREVENTION HEALTH & SAFETY

43. A New Era of Corporate Learning

44. Questions
Axonify.com

45. Join Our Next CLO Webinar
Hiring Our Heroes: Next Steps
Tuesday, June 11, 2013
TM Webinars start at 2 p.m. Eastern / 11 a.m. Pacific
Register for upcoming CLO Webinars at
www.clomedia.com/webinars
Join the Chief Learning Officer magazine Network
http://network.clomedia.com/
#CLOwebinar