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Virtual Classrooms
What Works, What Doesn’t, and What to
Expect from Next-Generation Solutions

 May 2011


 David Mallon,                                                            Janet Clarey,
 Principal Analyst                                                        Sr. Analyst

Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute
About Bersin & Associates
 Who We Are

     •   Bersin & Associates is an industry research and consulting company focused on empowering
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Bersin WhatWorks® Membership Program

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                         Development       Management                 & Succession                  Acquisition                 Resources

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Virtual Classrooms 2011
 Research conducted in Q3-4 2010.
      •   Briefings with leading providers.
      •   Interviews with practitioner companies.
   90 Pages
   Evolution of virtual classrooms.
   Alternative and next generation solutions.
   Best practices for use.
   Comparisons of key providers.




                                                                                                 www.bersin.com



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Agenda
  The Evolution of L&D
  What is a Virtual Classroom?
  Providers and Technologies




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The Evolution of L&D




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The New Workforce and New Workplace
   WORKFORCE                                                                                        WORKPLACE
    Multi-Generational                                                                                 Interconnected
             Global                                                                                         Dynamic
      Interconnected                                                                                Performance-driven
             Mobile                                                                                    New Leadership
            Transient                                                                                 More Specialized
                                                   Employee
  New Models for Career                                                                              New Models for HR
                                                                                Partner
                  Mentor




                                                                                                                    Customer

Candidate

                                                                                                     Peer




                            Manager


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Bersin & Associates Enterprise Learning Framework®                                                                                   Version 2.0

                                        Learning Strategy & Business Planning

                                                     Audiences & Problems




                                                                                                                                                                            Measurement , Evaluation & Transfer Support
Organization, Governance & Management




                                                                 Solutions
                                                   Environments – Programs – Process Support




                                                                                                                                                 Learning Architecture
                                                               Approaches
                                        Formal                                                          Informal


                                                                Disciplines

                                                       Tools & Technology


                                                            Learning Culture


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Towards Continuous Learning

                                    Communities of Practice                Career Curriculum

 Expert       Coaching Mentoring
                                           Continuous Learning
              Social Learning


          On Demand Learning


                              Training Event
           Job Aids



                                           Traditional Training
 Novice

                                                Time



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New Methods
The Slow Decline in Classroom Training Resumes




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Virtual Classrooms                                                                                           Timely

Integrated Delivery and Rapid Development                                                                  Versatile


  58%                              59%
         56%
                  45%




 2006 2007 2008 2009

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Virtual Classrooms x Industry




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What is a Virtual Classroom?




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What is the Virtual Classroom?
Confused?

   A Web conferencing tool used for learning?                                                                   Yes
   Live WBT                                                                                                     Yes
   Synchronous e-learning?                                                                                      Yes
   Virtual Instructor-Led Training?                                                                             Yes
   3D virtual worlds?                                                                                           Yes
   Video conferencing?                                                                                          Yes
   Mobile video conferencing?                                                                                   Yes
   Telepresence?                                                                                                Yes
   Continuous learning environments?                                                                            Yes



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Defining Characteristics


                 Time                                     Synchronous




          Learning                                           Group
           Mode                                           Collaboration



         Virtually                                            Delivered
        Facilitated                                            Online



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Evolution of Online Learning



                                                                                 Late 2000s
                                                                                 • Social media,
                                                                                   3D learning,
                                Early 2000s                                        presence,
                                • Features for                                     mobile
                                  interaction &
   1990s                          collaboration
                                  added along
   • Features                     with more
     mimic the                    multimedia
     face-to-face                 support
     classroom
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Traditionally Speaking…
These Technologies Have Many Uses
                                      Meetings

         Help Desk,
         Coaching,
          & Other                                                      Webinars
         On-the-Job                       Synchronous
          Support                           Platform
                                             Events




              Presentations                                Learning



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Web-Based Learning

                                                                        Continuous
   Web Based
                                   EPSS                                 Learning
    Training
                                                                        Environments
            Content
             Dev


     Virtual                 Virtual                                    Virtual
  Synchronous             Asynchronous
                                                                        Classrooms



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Social Learning
The Virtual Classroom Can Be An Ideal Platform for Informal

                               Tactical /                                    Strategic / Capacity
                            Problem Solving                                        Building




Environmental /           Expertise Matching /                                Social Learning
Multiple Needs             Network Building                                Environments / Events


                                               Communities of Practice

                                                                          Coaching & Mentoring,
Programmatic /                Blending Social
                                                                            Apprenticeships,
Single Need                     into Formal
                                                                               Rotations




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Virtual Classroom Providers and
          Technologies




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Many Providers, Many Types



     Need to paste in Figure 27




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Virtual Classroom Providers


                                      Stand
                                      Alone




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SaaS in the Preferred Model
                   Time to implement;
Benefits of SaaS

                   Low cost of entry and initial investment;
                   Easy and continuous upgrades with centralized
                   feature updating;
                   Immediate access to the latest innovations;
                   Reduce overhead with minimal IT infrastructure
                   requirements;
                   Platform independence;
                   Improved security;
                   Limited IT involvement required;
                   Predicable spending; and,
                   Freedom of choice if unsatisfied.



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Features and Functions




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Source: Vidyo, 2010


  Next Generation
   Video
   Telepresence
   Mobile

Source: Human Productivity Lab and Cisco, 2006.




                                                                                                                   Source: Apple, 2010.


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Getting Started




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Best Practice
                        Delivery                                       Content
                        • Use a Producer                               • Visualize Content
                        • High Interactivity / Lively                  • Avoid Lots of Text
                          Pace                                         • Break Up Complicated
                        • Train Instructors                              Topics
                        • Have a Contingency Plan                      • Use Participatory
                        • Use Breakout Rooms                             Interactions
                        • Personalize                                  • Use a Variety of Tools
                        • Limit Time                                   • Record for Playback / Self-
                        • Use Audio                                      Paced
                        • Coach SMEs
Platform                • Blend                                                                       Adoption
• Periodically                                                                                        • Host Demonstrations
  Review Choice                                                                                       • Provider Introductory
• Periodically                                                                                          Sessions
  Review Use Cases                                                                                    • Train Staff
• Consider Interoperability                                                                           • Provide Support Materials
  Needs                                                                                               • Promote Success
                                                                                                      • Create a Business Case
                                                                                                      • Establish Governance
                                                      Virtual
                                                    Classroom
                                                       Best
                                                     Practice

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Virtual Classrooms: What Works and What Doesn't

  • 1. Virtual Classrooms What Works, What Doesn’t, and What to Expect from Next-Generation Solutions May 2011 David Mallon, Janet Clarey, Principal Analyst Sr. Analyst Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute
  • 2. About Bersin & Associates  Who We Are • Bersin & Associates is an industry research and consulting company focused on empowering HR and learning organizations to drive bottom-line impact through world-class research and consulting.  Practice Areas • Learning & Development • Leadership & Succession • Talent Management • Talent Acquisition • Human Resources  Offerings • Comprehensive Research and Tools • WhatWorks® Research Membership • Consulting • Benchmarking • Workshops Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 2
  • 3. Bersin WhatWorks® Membership Program Learning & Talent Leadership Talent Human Development Management & Succession Acquisition Resources Research and Tools Frameworks, Maturity Models, High Impact® Research Programs, Factbooks® Member Success Program Scorecards, checklists, forms, RFP’s, selection guides, case studies, solution provider library Advisory Services Ask the Experts®, Business Impact Workshops Analyst Advisory Calls Networking and Professional Development Member Roundtables, Peer Connection®, IMPACT Conference, Bersin Lexicon®, Analyst Blogs Consulting Services Strategy Development, Executive Alignment, Benchmarking, Systems Selection and Roadmap, Measurement Strategy and Programs Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 3
  • 4. Virtual Classrooms 2011  Research conducted in Q3-4 2010. • Briefings with leading providers. • Interviews with practitioner companies.  90 Pages  Evolution of virtual classrooms.  Alternative and next generation solutions.  Best practices for use.  Comparisons of key providers. www.bersin.com Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 4
  • 5. Agenda  The Evolution of L&D  What is a Virtual Classroom?  Providers and Technologies Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 5
  • 6. The Evolution of L&D Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 6
  • 7. The New Workforce and New Workplace WORKFORCE WORKPLACE Multi-Generational Interconnected Global Dynamic Interconnected Performance-driven Mobile New Leadership Transient More Specialized Employee New Models for Career New Models for HR Partner Mentor Customer Candidate Peer Manager Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 7
  • 8. Bersin & Associates Enterprise Learning Framework® Version 2.0 Learning Strategy & Business Planning Audiences & Problems Measurement , Evaluation & Transfer Support Organization, Governance & Management Solutions Environments – Programs – Process Support Learning Architecture Approaches Formal Informal Disciplines Tools & Technology Learning Culture Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 8
  • 9. Towards Continuous Learning Communities of Practice Career Curriculum Expert Coaching Mentoring Continuous Learning Social Learning On Demand Learning Training Event Job Aids Traditional Training Novice Time Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 9
  • 10. New Methods The Slow Decline in Classroom Training Resumes Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 10
  • 11. Virtual Classrooms Timely Integrated Delivery and Rapid Development Versatile 58% 59% 56% 45% 2006 2007 2008 2009 Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 11
  • 12. Virtual Classrooms x Industry Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 12
  • 13. What is a Virtual Classroom? Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 13
  • 14. What is the Virtual Classroom? Confused?  A Web conferencing tool used for learning? Yes  Live WBT Yes  Synchronous e-learning? Yes  Virtual Instructor-Led Training? Yes  3D virtual worlds? Yes  Video conferencing? Yes  Mobile video conferencing? Yes  Telepresence? Yes  Continuous learning environments? Yes Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 14
  • 15. Defining Characteristics Time Synchronous Learning Group Mode Collaboration Virtually Delivered Facilitated Online Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 15
  • 16. Evolution of Online Learning Late 2000s • Social media, 3D learning, Early 2000s presence, • Features for mobile interaction & 1990s collaboration added along • Features with more mimic the multimedia face-to-face support classroom Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 16
  • 17. Traditionally Speaking… These Technologies Have Many Uses Meetings Help Desk, Coaching, & Other Webinars On-the-Job Synchronous Support Platform Events Presentations Learning Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 17
  • 18. Web-Based Learning Continuous Web Based EPSS Learning Training Environments Content Dev Virtual Virtual Virtual Synchronous Asynchronous Classrooms Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 18
  • 19. Social Learning The Virtual Classroom Can Be An Ideal Platform for Informal Tactical / Strategic / Capacity Problem Solving Building Environmental / Expertise Matching / Social Learning Multiple Needs Network Building Environments / Events Communities of Practice Coaching & Mentoring, Programmatic / Blending Social Apprenticeships, Single Need into Formal Rotations Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 19
  • 20. Virtual Classroom Providers and Technologies Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 20
  • 21. Many Providers, Many Types Need to paste in Figure 27 Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 21
  • 22. Virtual Classroom Providers Stand Alone Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 22
  • 23. SaaS in the Preferred Model Time to implement; Benefits of SaaS Low cost of entry and initial investment; Easy and continuous upgrades with centralized feature updating; Immediate access to the latest innovations; Reduce overhead with minimal IT infrastructure requirements; Platform independence; Improved security; Limited IT involvement required; Predicable spending; and, Freedom of choice if unsatisfied. Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 23
  • 24. Features and Functions Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 24
  • 25. Source: Vidyo, 2010 Next Generation  Video  Telepresence  Mobile Source: Human Productivity Lab and Cisco, 2006. Source: Apple, 2010. Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 25
  • 26. Getting Started Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 26
  • 27. Best Practice Delivery Content • Use a Producer • Visualize Content • High Interactivity / Lively • Avoid Lots of Text Pace • Break Up Complicated • Train Instructors Topics • Have a Contingency Plan • Use Participatory • Use Breakout Rooms Interactions • Personalize • Use a Variety of Tools • Limit Time • Record for Playback / Self- • Use Audio Paced • Coach SMEs Platform • Blend Adoption • Periodically • Host Demonstrations Review Choice • Provider Introductory • Periodically Sessions Review Use Cases • Train Staff • Consider Interoperability • Provide Support Materials Needs • Promote Success • Create a Business Case • Establish Governance Virtual Classroom Best Practice Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 27
  • 28. Following Bersin & Associates Regular updates on research, findings, and news  Our Analyst Blogs http://blogs.bersin.com http://blogs.bersin.com/davidmallon  Our LinkedIN Group http://www.linkedin.com/e/gis/166968  Our Twitter Feeds http://www.twitter.com/bersin http://www.twitter.com/da5idm Copyright © 2010 Bersin & Associates. All rights reserved. Proprietary & Confidential. Do not distribute Page 28