Vuonna 2014 tehty sopimus mahdollistaa suomalaisen hunajan viennin Kiinaan pakattuna Kuningatar-purkkeihin. Tao Wu pohjusti esityksessään, miksi Suomesta pitäisi viedä hunajaa maahan, joka tuottaa suuren osan maailman hunajasadosta. Mehiläishoitajain Talvipiäivät 2015.

1. HKTHKT SMLSML

2. About the cooperation between HKT and SMLAbout the cooperation between HKT and SML
The major content of the agreement
Why we have the agreement
The expected outcome
Opportunities and Challenges

3. About Chinese beekeepingAbout Chinese beekeeping
The art of beekeeping appeared in ancient China for a long
time and hardly traceable to its origin.
– About Beekeeping, from wikipedia

4. About Chinese beekeeping (cont.)About Chinese beekeeping (cont.)
The Current and the Future

5. Some numbersSome numbers
Year Gross Output
(Ton)
Export
(Ton) Proportion %
Own
Consumption
(Ton)
Proportion%
2001 25.2 10.7 42.4 14.5 57.5
2002 26.5 7.6 28.67 18.9 71.33
2003 29.9 8.4 28.1 21.5 71.9
2004 29.3 8.2 28.0 21.1 72.0
2005 29.32 8.8 30.0 20.5 70.0
2006 33.3 8.1 24.3 25.2 75.7
2007 35.4 6.4 18.1 29.0 81.9
2008 40.0 8.5 21.25 31.5 78.75
2009 40.2 7.2 17.91 33.0 82.09
2010 40.1 10.1 25.1 30.0 74.9
2011 43.1 9.98 23.15 33.12 76.85
2012 448,000 110,000 24.55 338,000 75.45

6. Some numbers (cont.)Some numbers (cont.)
Year 2012
Exporting: 338 KT
Importing: 3.3 KT
Average consumption: 250g
Year 2015 target average consumption: 350g
This means 150,000,000 KG more
This is again about opportunities and challenges

7. About Chinese honey marketAbout Chinese honey market
Domestic honey brand
Foreign honey importing

8. About Chinese honey market (cont.)About Chinese honey market (cont.)
 Chinese marketing particularities
 Marketing-oriented competition, but not all
 Regulation and policies take the key role
 HKT's business mode
 Channel buildup
 Branding
 Market order

9. About HKTAbout HKT
Started with hankintatukku
 www.hankintatukku.cn
Some facts about the company
 Professional importer
 Channel distributor

10. tao.wu@hankintatukku.cn