3. ...More and more these days people are
coming into the business able to shoot
their own commercials, create websites,
program games, take photos, build apps,
and generally act as a one person
agency...
4. ...If you can make things and make them
well, you will never be unemployed.
*Valdean Klump: Breaking In
21. IT’S THE FIRST PLACE WE
LOOK. IT’S THE FIRST
PLACE EVERYBODY
LOOKS FOR EVERYTHING
Luke Sullivan
22. Today your audience is simply and
relentlessly rejecting media and brand
marketers that fail to fit into their
increasingly interconnect digital
lifestyles.
*Rick Mathieson: The On-Demand Brand
103. These basic principles about creating
content and experiences, about building
communities, inviting participation, and
making things people can actually use,
this is where the renaissance of creativity
is happening.
*Luke Sullivan
104. NONE OF WHAT GOES INTO
CREATING A GREAT IDEA
HAS CHANGED. JUST THE
MEDIUM IN WHICH ITS
DELIVERED
105. A good idea still matters. It earns
attention, gets remembered and inspires
action.
*Edward Boches