Internet Marketing is an essential part of your business' success. Today's presentation looks at some of its components including SEO, social media marketing, pay-per-click and blogging. Although the list isn't comprehensive, it gives you a good look into what it will take to successfully promote your business online.

1. QUICK INTRODUCTION TO
INTERNET MARKETING
Presented by www.WebstoreSolutions.com

2. WHAT IS INTERNET MARKETING?
 Very simply, it is the use of various tactics,
strategies, software, tools and methods to promote
goods and services over the internet.
 Methods used in IM include
 Websites Email Marketing
 SEO Social Media
 Blogging Pay-Per-Click
 Metrics

3. WHY SHOULD WE CARE ABOUT IM?
 Over 80% of people use search engines to find new
1
websites, services and products
2
 91% of online adults use social media regularly
 90% of all clicks come from the top 10 results in the
search engines 3
 20% of Facebook users have purchased something
4
because of ads or comments
5
 Over 75% of the US is online

4. WEBSITES
 Websites are the online extension of a brand. A company’s website
should accurately represent what that company is like in real life and
in person.
 McDonalds & McDonalds.com
 A good website design can improve a person’s perception of a
company because they’ll associate a quality website with a quality
product. The inverse is true. A poorly designed website can leave
customers with the impression that the product is of lower quality.
 An out-of-date website. This article covers it well:
http://www.thewhir.com/blog/how-an-out-of-date-website-can-hurt-your-business
More points & a link (in the article) to before-and-after shots:
http://martinairing.com/blog/does-your-website-need-a-refresher-5-signs-that-your-
website-is-out-of-date-and-why-you-should-care/

5. EMAIL MARKETING
 Email marketing is a form of direct marketing. It is
the use of email to convey a commercial message.
 Email marketing can be used by businesses,
charities and other organizations to:
 Solicit new business
 Sell a product or service
 Connect with past customers
 Raise money
 Raise awareness
 Build brand equity
 Many more reasons

6. EMAIL MARKETING
 Through lead nurturing (consistent and relevant
communication with someone expected to buy) a company
can use email marketing to increase sales by more than
100%.
 Newsletters are one of the more popular ways organization
engage in email marketing
 Double-opt-in email sign ups produce the best number of
qualified prospects for businesses
 Businesses get a return of $40 for every $1 spent on email
marketing
 Business marketing emails are regulated by the CAN-SPAM
Act
 A quick overview of the regulations are here:
http://www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business

7. SEARCH ENGINE OPTIMIZATION (SEO)
 Review our other slide show for a deeper look:
http://www.slideshare.net/hunterwillis/introduction-to-search-engine-optimization
 SEO is important for businesses because more and
more customers are looking online for solutions
(service providers, products, instructional guides,
videos, lessons and more)
 A good SEO plan will look at many things including:
 Searcher intent Lifetime value of a customer
 Conversion rates Keyword usage

8. SOCIAL MEDIA
 Not all businesses benefit from social media but
many do
 Social media is fragmented. Wikipedia lists nearly
200 social media sites and notes the list isn’t
comprehensive
 Facebook, Twitter, LinkedIn, and Google+ are the
best “general” social media sites for businesses.
 Pinterest and Instagram are good for visiually-
oriented companies

9. SOCIAL MEDIA – GENERAL TIPS
 Businesses should post 1-3 times per business day
 The different platforms shouldn’t be exact mirrors of one
another. Post unique content on each one
 Quickly engage with people when they leave a comment or
ask a question. Only 30% of commenters get a response.
This means that 70% of people leaving comments don’t get a
personal touch from the business and may be frustrated
 Never get emotional in your responses. Handle them
professionally
 Allowing fans to post questions, videos and pictures can be
dangerous (if they upload something inappropriate) the
benefits often outweigh the concerns.

10. FACEBOOK
 1 billion registered users
 Businesses are not allowed to have a profile page,
it must be a business page
 Posts with pictures get the most interaction by far
 Direct customers to your page (and other social
media profiles) every chance you get – from your
website, through key points in the sales funnel, and
in your emails.

11. TWITTER
 Twitter is designed to be a conversation
 Twitter has its own language, partially due to the character limitation.
http://www.webopedia.com/quick_ref/Twitter_Dictionary_Guide.asp
 Most marketers use Twitter as a way to broadcast their message –
they use it as a 1-way communication tool
 Use every opportunity you can to say, “Thank you”. If you’re
retweeted, say “Thanks” and direct them to a different article
(preferably yours)
 Links in Twitter are counted by Google and can help improve your
rankings

12. GOOGLE + AND LINKEDIN
 Good article on marketing with Google+:
http://www.stellarmediamarketing.com/social-media/google-plus-is-better-for-
business-than-you-think/
 Good article on tips for using LinkedIn to promote
your business:
http://diythemes.com/thesis/linkedin-marketing/

13. BLOGGING
 Nearly 40% of businesses use a blog for marketing purposes
 Those that do blog have 55% more traffic than those that don’t
 Companies that blog get 66%+ more leads than those that
don’t blog
 Blogging more matters. Businesses that blog 16-20 times a
month get more than twice the traffic than those that blog 4 or
fewer times
 Blogging is a great way to add keywords to your website and
increase the number of times you appear in the search
engines

14. PAY-PER-CLICK
 Great way to target specific customers
 Consists of 4 parts: Headline, Copy, Display URL, Landing
Page URL
 Google has the most popular PPC program called Adsense
 A high Adsense “Quality Score” is critical to your success
 Adsense has many features including:
 Remarketing
 Mobile-only ads
 Auto-optimization of Ads

15. PAY-PER-CLICK
 In general, you should write headlines and copy
that:
 Ask a question
 Make a directive
 Solve a problem
 Reveal a need
 Have a “Call to Action”
 Testing multiple headlines and copy at the same
time (called A/B testing) will improve your bottom
line over the long-haul.

16. METRICS
 A metric is a parameter or a measurement of
quantitative data. Businesses use metrics in IM to
tell if their campaigns are running well and will show
a profit
 Popular IM metrics include:
 Click-thru rate (CTR) Conversion Rate (CR)
 Return on investment (ROI) Visitors
 Search engine rankings Page views
for specific keywords
 Leads generated Response rate

17. SUMMARY
 Most businesses don’t have a choice – they need to
focus on internet marketing
 There are many facets to IM, more than named
here. Most businesses need an expert to provide
guidance
 There is so much depth and breadth to IM you can’t
know everything, nor should you trust someone
who says he/she is an expert in most of these
areas
 A good IM plan will show a profit

18. MANY THANKS!
 If you liked this presentation, please connect with
me on LinkedIn and leave a recommendation
Hunter D. Willis
President, Webstore Solutions, LLC
Web Design, SEO, Social Media, App Development, Speaking/Training
www.WebstoreSolutins.com
www.LinkedIn.com/in/HunterWillis
www.Twitter.com/HunterWillis

19. ANNOTATIONS
1. Forrester
2. Experian (http://www.experian.com/simmons-research/register-2012-digital-marketer.html)
3. AOL (http://www.internetmarketingninjas.com/jim/click-rate-for-top-10-search-results)
4. Ipsos
5. Hubspot (http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-
Statistics-for-2012.aspx)