Does Facebook have a place in your small business social media strategy? Learn how to use Facebook for your business: create a business page, use Facebook to build your customer base and market your business.
1. FaceBook Biggest. Social. Network. Rhonda Hurwitz February 5, 2011
2. Online Marketing: We’re Connected, 24/7 Socially connected consumers: -- Gen Y; 10+ hrs./day! -- Boomers 5+ hrs./day The Social Network “Trifecta”: -- FaceBook, Twitter, Linked in The average person has 120 friends on FaceBook -- 78% consumers trust peer recommendations over advertising
10. How will I measure success?Goals + Audience + $$$
11. How to Grow Your Business With FaceBook Create a Business Page 2. Personality, Daily Interaction 3 “E”’s: Educate, Entertainment, Exclusives PROMOTE YOUR PAGE, BUILD YOUR REACH Be Prepared: It Takes Time
12. FaceBook Basics (Glossary) Profiles = People (friends) Business Pages = Businesses (fans, likes) ( Create a Business page linked to a personal profile. A Business account without a Profile linked to it is not the right choice in most cases ) ------------------------------ Group pages = People with shared interests (members) like a club Community pages = shared experience (like cooking)
13. How to Begin If You Don’t Have a Profile:Build Your Profile>> Find and Invite Friends>> Create Business Page
14. To Create a Business Page:http://www.facebook.com/pages/create
21. YourFaceBook Business Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.)
22. YourFaceBook Business Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often w /fresh engaging content Be Creative! (Events, Videos, Photos, Contests)
23. YourFaceBook Business Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often, Create Conversation -- Add/Manage Tabs, Add Apps
24. YourFaceBook Business Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often, Create Conversation -- Add/Manage Tabs, Add Apps -- Integration Points outside of Facebook Website Badge, Email, Newsletter, Blog, Other S. Media
25. YourFaceBook Business Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often, Create Conversation -- Add/Manage Tabs, Add Apps -- Integration Points outside of Facebook Website Badge, Email, Newsletter, Blog, Other S. Media -- Publicize: “Suggest to Friends”, Personal profile link, Personal Status Updates, Marketing (next page)
39. FaceBook Advertising: Test! -- Low Out of Pocket, Targeted -- People Don’t Like To leave Fb -- Test, Test, Test !!!
40. Summary: FaceBook Business Basics Status message 1-3x/day, -- Show your personality! Be engaging and interesting! Not one way: always respond! -- Ask a question, to keep thread going! Offer Value: Expert tips, FAQ’s, offers Not a Magic Wand: leverage other marketing activities --PR, Direct Mail, Newsletters, etc. No Spam.
41. Where Will I Find the Time? Make Time! (your competition will). -- ROI on Advertising has Declined -- Trading Dollars for Time -- Customers = Ambassadors -- Stick With It !
42. Questions? To connect with me: linkedin.com/in/rhondahurwitz facebook.com/rhonda.hurwitz facebook.com/helpmerhondamarketing (post your social media questions, I will answer them) twitter.com/rhondahurwitz http://shemeansbusiness.wordpress.com
43. HELPFUL FACEBOOK RESOURCES: Helpful FaceBook pages, when you’re stuck: marismith (***the best***) weteachfacebook social@bloggingtracker For Great FaceBook Marketing Tips: Social Media Examiner Go to www.socialmediaexaminer.com, and search “facebook”, i.e., http://www.socialmediaexaminer.com/how-to-better-engage-facebook-fan- page-fans/ http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-f acebook-fanbase/ http://www.socialmediaexaminer.com/10-ways-to-grow-your- facebook-page-following/ For You Tube Video Showing the “@” tag technique for commenting on another page as your page, not your profile http://www.youtube.com/watch?v=ZkW8efwVFq0&feature=player_embedded#! Sample: SME has 100’s of Articles.
51. Appendix #4: Misc. FAQ’s How to Run Promotions: Link to FaceBook Promotion Guidelines: http://www.facebook.com/promotions_guidelines.php ***How to Get Around FaceBook Promotion Rules *** Install Wildfire app: www.wildfireapp.com/ How to Install an App: >>Edit my Page >> Apps >> Search for App >> Add to Page How to claim Vanity URL: Facebook.com/username How to Link Facebook to Twitter: Facebook.com/twitter