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Audience Research and Target Audiences By Jay Dobkins
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DEMOGRAPHICS
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The following are all factors in analysing or predicting this reaction: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COUNTING AUDIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW ARE WE GOING TO COUNT OUR AUDIENCE? ,[object Object]
EFFECTS MODELS ,[object Object],[object Object],[object Object]
The Hypodermic Needle ,[object Object],[object Object],[object Object],[object Object]
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The Two-Step Flow ,[object Object],[object Object]
Uses and Gratifications Katz and Blumler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Reception Theory ,[object Object],[object Object],[object Object]

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Powerpoint To Help Task 3