1. Paradox 1
The star must be simultaneously ordinary and extraordinary
for the consumer
In all of these pictures you can
see Beyoncé, Rihanna and
Miley Cyrus all performing on
stage along with picture of
them doing ‘normal’ things.
Dyer says that the star must be
simultaneously ordinary and
extraordinary for the
consumer. Here we see the
stars being extraordinary on
stage whereas ordinary when
shopping, walking the dog or
on the tube.

2. Paradox 2
The star must be simultaneously present and absent
Here you can see stars: Justin
Bieber; Chris Brown and Zayn
Malik (One Direction) being
simultaneously present and
absent.
Justin Bieber going from being
on stage to being
photographed with a
prostitute.
Zayn Malik going from being
on stage to smoking illegal
substances.
Chris Brown going from being on
stage to being in court for beating
up his then girlfriend Rihanna.