2. Developing the concept
• We explored different songs that we liked and
looked at the ones that would appeal to our
target audience
• We investigated different genres and liked the
idea of a sixties style mixed with jazz/blues
• After we chose our song C2C Down the Road
we looked at different concept ideas
• For example we came up with several
different ideas and then chose our favorite
one
3. • After looking at the Kaleidoscope element I
researched different videos with this feature
• https://www.youtube.com/watch?v=XbUeMJ8
KizI
• https://www.youtube.com/watch?v=AGLCZSw
YfDo
• I liked the idea of featuring this into our video
and I established that our video would then be
post production based.
• We also looked at our star image looking at an
edgy however hip-hop look
4. Research we did include:
• I researched different artists that were similar
and therefore we came up with the idea of having
a female as our main act as it would create a wide
fan base of both male and females.
• We also looked at similar music videos in order to
help create a context, this helped us to come up
with the idea of a circus theme in order to make
our video look more interesting.
5. Original concept
• Originally we liked the idea of filming
something in London with someone in a busy
street however we decided that after
researching this enough we were going to
change it as it would be to hard to film in a
busy area with people walking around.
6. Finally
• We came up with our treatment idea looking
at the Kaleidoscope and however also looking
at shadows all over the wall. We would then
incorporate a performance element into it.
• https://www.youtube.com/watch?v=bd2B6Sj
Mh_w
• We tried not to be to literal about our music
video and looked at Gnarls Barkley ‘Crazy’ in
order to help expand our idea
7. • From watching this video we established that
we could not use the Kaleidoscope theme
throughout the video and it proved to us that
we would need to incorporate something else
into the video.
• This helped us to then come up with idea of a
clown act and a doll act to make it more
appealing to the audience.
9. • We looked at the ways artists are created and
established, from a talk Emily Tedrake who gave
us an insight into how an artist is formed, this
helped us to understand what we were looking
for in our star image.
• After understanding how we could create our star
image we looking at a treatment where we would
gather all the information for our acts. For
example we looked at other videos of artsits who
were able to appeal to a similar target
audience, from doing this we found out some
useful tips. For example the clothing and make up
of our artists which we then applied in our
treatment.
10. • After establishing that we wanted to use a
Kaleidoscope and shadows we then formed
our final draft of our music video. We looked
at various sources for example articles and
videos, from watching one particular video
• https://www.youtube.com/watch?v=8Uee_mc
xvrw
• We established that we wanted something
that would seem different and weird, this is
where we came up with the idea of having a
clown aswell as a doll with exaggerated make
up
11. Researching music video
• After pitching several different ideas we
eventually settled on the idea of the
Kaleidoscope – this would synchronies with
the style of the song which is French electric
music
• We also looked at the original music video and
decided that we could make something just as
interesting however completely different. As
the song is electronic style we decided that we
could make the video look electronic style too.
12. Researching
• Overall researching and looking at different
videos and concepts helped to encourage the
context of our video and it also helped to
establish how we could incorporate different
themes into our video, for example using all
the acts to stand in front of a green screen
which would then enable to transform into
the kaleidoscope
13. Location
• Primarily we looked at shooting offlocation, for example in our first concept it
involved shooting in London in a built up area.
However after drawing up several different
concept ideas we decided that we would be
able to shoot all of the acts in the studio in
front of the green screen. This meant that we
would not have the hassle of filming in an area
where there are people walking around and
potentially ruining our shots
14. Props - instrument
• Prior to our shoot day we made a list of all of the
props that we would need in order to be
organized and make sure that we would not
forget anything. We knew that we would have to
find instruments for all the acts, therefore we
looked at the instruments that the song needed
and then tried to find a suitable fit. For example
we did not want to have a guitar that looked
shabby. We liked the idea of having an old
fashioned microphone in order to create a sense
of the sixties style
15. Props - extras
• We knew that we had to purchase a guitar that we would be able to
smash, so we looked at ones that we could afford and that could be
broken
• We also looked into the idea of horse heads which we thought
would look good against the shadow effect that we would create in
post-production
• Additionally to go with the circus theme that we had we searched
different acts, for example a fortune teller throwing around
cards, this then helped us to establish what one of the random acts
could be
• We also knew that we would need juggling balls for the clown
• Finally we had the idea of popping gum which was influence by
Miley Cyrus’s music video ‘We Cant stop’:
• http://www.youtube.com/watch?v=b_mwiAhYKCU
16. Costumes
• We tried to find a sense of synchronization within our
costumes so that the acts would look like they were
from a similar time period.
• As our artists name is Luella Rouge we decided that she
should wear red.
• The doll costume was researched and then inspired by
a circus doll that I discovered
• All the costumes were thought about prior to the shoot
day and we made sure that they would fit and be
appropriate
• Additionally we had to cut out anything that was green
as it would affect the green screen editing process
17. Set design
• We saw a set designer who helped to give advice
on choosing a set. We looked at having a a plain
black wall surrounding the act with a star cloth to
create a sixties style surrounding. This was inspired
by this video:
• http://www.youtube.com/watch?v=NF-kLy44Hls
• However we then established that we would only
need a green screen throughout
• Sorting out the set helped to put our video into
perspective and establish where we were aiming
to go.
18. Storyboarding
• Storyboarding gave a clear outline and an
organizational structure into what our shots
would then look like, additionally it helped us
to spot any errors or potential for any new
shots.
• It helped to frame and structure our work in
an organized form
• It also helped our idea come together and it
helped us to see what the outcome would
then look like
19. This is a screen shot of our story board which clearly
indicates a shot by shot process with a description of the
time and the shot number
20. Animatic
• The animatic gave an outline on what our video would
look like at after drawing our each picture for the
storyboard – the animatic was hugely beneficial as it
showed us that we did not want to have just a plain
white background.
• Furthermore it helped us to plan our the story and map
out each shot so that we could have a successful and
easy shoot day
• I thought that this was a great planning process as it
showed us that we would have to add more acts to the
scene in order to make it look more interesting and
appealing to a young pop audience
22. Planning
• The planning process helped us keep on track
and be organized – it also helped us to make
more informed decisions during the
production process
• We also did several test shots and screen tests
prior to the shoot day in order to make sure
that our acts were prepped and ready
23. Casting
• Casting created a huge impact on our music
video, we chose a cast that we thought would
look good behind the camera, appeal to the
audience, and however be able to act out and
not get shy behind the camera and the lights. I
think that this was a huge influence, as we
chose Paulina Keller who is a drama student
she was able to act and be playful which made
the video look more professional and
interesting
24. Animatic
• The animatic was hugely successful as it showed
us what we were missing and that we needed to
make it more interesting, it also warned me that
we needed to have enough footage so that we
would not run out of things to introduce into the
sequence
• The animatic was the main reason that we chose
to add the ‘random’ acts to make it look more
interesting. I think that the ‘random’ acts were a
good addition to the video.
25. Finally …
• Overall our research helped to establish where our music
video was heading, not only this but it also helped us to
keep organized and on track of what we needed to do
• To an extent we changed some things around on the shoot
day, however all our planning, e.g. the storyboard, helped
to structure our day and as a result of this we did not run
out of time to shoot everything
• The shoot would have been even better if we could have
added more ‘random’ acts in order to create a bigger feel
of the circus theme
• We could develop our idea to create a better backdrop so
that all of our shots would not just end up in a
kaleidoscope.
