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Richard dyer 1
1. Richard Dyer
Dyer is an English academic specializing in cinema.
His work is described as "emphasizing the aesthetic
and historical specificity of cultural texts"
2. Stars (1979)
• “Stars was Dyer's first full-length book. In it he
developed the idea that the viewers' perception of
a film is heavily influenced by the perception of
its stars, and that publicity materials and reviews
determine the way that audiences experience the
film. With this thesis in mind, Dyer analysed
critics' writing, magazines, and advertising and
the films themselves, to explore the significance of
stardom, with particular reference to Marlon
Brando, Bette Davis, Marlene dietrich, Jane
Fonda, Greta Garbo, Marilyn Monroe, Robert
Redford, Joan Crawford and John Wayne.”
Wikipedia
3. Dyer’s theory:
• A star is an image not a real person, that is constructed out of a
range of materials (media) – magazines, TV, Radio, the Internet, to
advertise and market to a specific target audience. Example: The
One Direction image attracts young, teenage girls.
5. Paradox 1.
• The star must be simultaneously ordinary and extraordinary for the
consumer.
Ordinary - daily activities
Extraordinary - followed by
paparazzi
6. Paradox 2.
• The star must be simultaneously present and absent for the consumer. The
institutions are feeding little amounts of information to the audience, which get
them wanting more. However the audience will never be satisfied with the
information. Example: Album signing or concerts – they are present however you
aren't able to touch, chat and get to know them.
