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‫ا+%*اع وا&%$#"ر‬
Creativity & Innovation
        ,-./‫210 ا‬
      HUSSEIN HALLAK
the left and right brain operate differently   !"#$%& !'()*+ ,-(.‫(8-6 76 &, ا54&3غ ا.(1) وا‬
choose your thoughts & your focus   9&3-$:‫) و@#? &3ذا =<; ا‬A"= 3-BC )$D‫ا‬
do something creative or practical to use your energy   9=3E3F 6G$1( H#-@ ‫ أو‬H@‫ +8-6 إ+4ا‬KE
‫ا+/4"م‬




it’s about ideas that add value   !-BE LBM= H$5‫3ر ا‬AC.‫ ا‬O: KPQ‫ا‬
it’s about ideas that help more people   ‫3س‬S5‫) &, ا‬T7‫4 @4دا ً أ‬B"= H$5‫3ر ا‬AC.‫ ا‬H: KP( 3&
,()DW‫ ا‬X& ‫3رك‬AC‫3رك أ‬Z
share your ideas with others
go beyond your limits & comfort zone   [()& )B O: 3& 68C‫=]4ى ا5]4ود وا‬
simple idea, big action   )BT7 68C ،!*B1+ ‫)ة‬AC
look for better questions to ask   3P5a1= 6MC‫#! أ‬bc‫ @, أ‬d]+‫ا‬
drink lot’s of water   ‫3ء‬Q‫) &, ا‬BfA5‫)ب ا‬Z‫ا‬
brainstorm without judgement or limits   ‫4ود‬h ‫'! أو‬T1& ‫3م‬Ah‫ دون أ‬HS:k5‫ ا‬L<853+ KE
use mind maps to clarify your ideas   ‫3رك‬AC‫[ أ‬BlO$5 !BS:k5‫ ا‬mn‫$%4م ا5%)ا‬c‫ا‬
put on a different thinking hat   !"#$%& )BA"= !8TE Xl
study your idea from different perspectives   ;o‫ا‬Op ‫)=9 &, @4ة‬AC ‫ادرس‬
5%67 89$: ;<=>?
The Steve Jobs Way
!"# $% &'(‫ا‬
Do what you
   love
!"#$ %&'(‫“$+987 4'6% ا432!10 /.*!ع ,+*% و‬
   ”ً !;<( ‫7 .@6' أن .8>ن‬A !A 0<6@BC ‫@$!ن‬D6

  “Have the courage to follow your
 heart and intuition. They somehow
already know what you truly want to
              become”
*+ ‫ا10/ +.-ة‬
     ‫ا43-ن‬
Put a dent in
the universe
EFGH ‫7 أن‬A !F96‫ رؤ‬K+1 7L‫@ا‬H ‫ أن‬MNOH 7PH“
      ”‫8@رة‬A ‫92!ت‬FA SC!3. ‫92!ت‬FA

“We’re gambling on our vision, and
we’d rather do that than make ‘me-
          too’ products”
56784 ‫أ:69 ا480$ن‬
  Kick start
  your brain
!#ND*C ‫!ء‬UVW‫ ا‬XC‫ ر‬K4‫> إ‬L !A ‫'اع‬CZ‫“ا‬

 “Creativity is just connecting
             things”
‫@/ ا?>=م‬A 5@6(
  ‫.$ت‬C0D‫ ا‬E
Sell dreams
not products
‫@ون‬U[U& #H‫9<'ون أ‬D6 76]4‫^ ا‬H!2_‫`/ء ا‬L“
      ”MDO4!C SH‫@و‬U[6 7A L ،4!D4‫ا‬

“The people who are crazy enough
 to change the world are the ones
             who do”
‫*ء‬G ١٠٠٠ ‫ 4ـ‬E &K
  Say no to
 1,000 things
‫ء‬bV ١٠٠٠ ‫7 ,>ل / 4ـ‬A ‫'اع‬CZ‫ ا‬b.g6“
   h6@B4‫ ا‬K+1 %iOH '2. 74 %H‫' أ‬jg994
   ”@Uk84‫ ا‬MD$ ‫!ول‬P. lH‫ أو وأ‬mn!o4‫ا‬
“Innovation comes from saying no
 to 1,000 things to make sure we
don’t get on the wrong track or try
         to do too much”
‫ا(-,+ وأ('ع %$#رب‬
   /01234‫را65/ و‬
Create insanely
      great
  experiences
‫>.@ات‬U*A>84‫3@اء ا‬C ‫*>ن‬p@6 ‫!س‬F4‫' ا‬D6 4“
 ‫! ا4]ي‬A ‫@$>ا‬D6 ‫ 6@6'ون أن‬L MC 0UGo34‫ا‬
   ”%4‫@6# ذ‬F& 7PH‫#!، و‬C S+"1 #F8"6

   “People don’t want to just buy
personal computers anymore. They
 want to know what they can do
with them, and we’re going to show
        people exactly that”
L% L3'#‫ و‬L7#‫أ‬
   N4$OP4‫ا‬
Master the
 message
lA'o9&‫% ا‬F84‫0 و‬Dt‫80 را‬Dj ‫ت‬u*v ', !L“
      ”!!"6@84‫7 ا‬A ً/'C ‫ـ***ء‬o4‫ا‬

“You baked a really lovely cake but
 then you used s***t for frosting!”
P@Q‫ أ‬R>‫ وا‬P%‫أ‬
One last thing
”...ً ‫@ا‬A![A hC‫;! ً... ا‬C!V hC‫“ا‬

“stay young... stay foolish...”
@$AB
Enjoy

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