Ufone GSM is a Pakistani GSM cellular service provider. It is one of the five major GSM Mobile companies in Pakistan. In January 2001 Pak Telecom Mobile Limited (PTML) a wholly owned subsidiary of Pakistan Telecommunication Company Limited (PTCL) started its operations under the brand name ‘Ufone’

1. IN THE NAME OF ALLAH THE MOST
BENEFICENT AND MERCIFUL

2. PRESENTATION
ON
MARKETING
OF

3. PRESENTED BY:
• FARAH JAVED
• HUZAFA FIRDOUS
• AYSHA NOREEN
• M.NADIRKHALIL
• MUHAMMAD RIZWAN
08
19
20
30
46

4. CONTENTS
• INTRODUCTION AND HISTORY
• COMPANY PROFILE
• MARKET SEGMENTATION
• PRODUCTS AND PRICING
• PROMOTIONAL ACTIVITIES
• CONCLUSION

5. INRODUCTION AND HISTORY
• Ufone GSM is a Pakistani GSM cellular service provider.
• It is one of the five major GSM Mobile companies
in Pakistan.
• Ufone has focused on the people of Pakistan,
empowering them with the most relevant communication
modes and services that enable them to do a lot more
than just talk, at a price that suits them the most

6. INRODUCTION AND HISTORY
• In January 2001 Pak Telecom Mobile Limited (PTML) a wholly
owned subsidiary of Pakistan Telecommunication Company Limited
(PTCL) started its operations under the brand name ‘Ufone’.
• After the partial privatization of the parent company PTCL, 26% of
shares and control was sold to Etisalat and Ufone became a part of
the Emirates Telecommunication Corporation Group.
• In 2012 Ufone launched their social networking service for their
Ufone customers Club Ufone, available in English and Urdu
languages.

7. COMPANY PROFILE
TOP MANAGEMENT
•CEO
Mr. ABDUL AZIZ
•V.P
Mr. ASHER YAQUB
•CMO
Mr. AKBAR KHAN
•SME
Mr. WAQAS ANJUM

8. COMPANY PROFILE
•OPERATORS NAME:
•OFFICIAL NAME:
•STARTED:
•TECHNOLOGY:
•GOVERNED BY:
•TYPE:
•INDUSTRY:
•GENRE:
PTCL
PTML
JANUARY 2001
GSM/900
ETISALAT(SINE 2006)
PRIVATE
TELECOMUNICATION
SUBSIDIARY

9. COMPANY PROFILE
• HEADQUARTERS: ISLAMABAD PAKISTAN
13-B, F-7 MARKAZ
• AREAS SERVED:
2336 CITIES
ALL NATIONAL HIGHWAYS
ALL MOTERWAYS
• REVENUE:
25 BILLION 2012
• WEBSITE:
WWW.UFONE.COM

10. SLOGAN
• IT,S ALL ABOUT YOU.

11. MISSION STATEMENT
• TO BE THE BEST CELLULAR OPTION FOR YOU

12. MISSION OF UFONE
• UFONE MISSION IS TO PROVIDE BEST SERVICES
WITH BEST COVERAGE THAT WOULD EVENTUALLY
GENERATE PROFIT FOR THE COMPANY AND ITS
STKEHOLDRS

13. MARKET SEGMENTATION
• YOUTH
• CORPORATE CLASS
• LADIES
• SOCIO ECONOMC CLASS
• OTHERS

14. PRODUCTS AND PRICING
HAND SETS
•UFONE OFFERINF TWO TYPES OF HAND SETS
•BLACK BERRY
•BASIC PHONES
•STANDERD COMPANY PRICES ARE CHARGED AS WELL AS
UFONE GIVES SPECIAL CALL DISCOUNTS ANS INTERNET
OFFERS

15. PRODUCTS AND PRICING
• CELLULAR CONECTIONS
• PREPAID
• POSTPAID

16. YOUTH PACKAGE
• Uth Pack
Uth Student Offer
Uth Olaround
Uth Dabangg Hour Offer
Uth Champion Offer
Uth Dhansoo Offer
Uth Futura
• Uth MMS
Uth Postpay
Uth Sasta SMS
Uth SMS Offer
Uth Non-Stop Offer
Full Time Mufta Offer
Futsal

17. PRODUCTS AND PRICING
PREPAID
•TARGET MARKET IS YOUTH
•PREPAID OFFER FOLLOWING TARIFF PLANS
• 30 SECOND PACKAGE,UTH NON STOP OFFER,UWON,TENSION FREE
BASIC PACKAGE,LADY'S PACKAGE,UWON SUPER CALL,LIFE
PLUS,UCIRCLE LIFE PLUS
•YOUTH PACKAGE
•LOCATION BASED OFFERS
•RECHARGE OPTIONS

18. PRODUCTS AND PRICING
POSTPAID
•TARGET MARKET IS BUSINESS AND CORPORATE CLASS
•POSTPAID OFFER FOLLOWING TARIFF PLANS
•U49,U249,U549,U999,U1499,U1999,UU3999
•BOUNDLESS ROAMING
•VALUE ADDED SERVICES
•PAYMENT CHOICES

19. PROMOTIONAL ACTIVITIES
• UFONE IS A HEAVY SPENDER ON
ADVERTISEMENTS.
• UFONE HAS ITS OWN ADVERTISING
DEPARTMENT BECAUSE ITS PACKAGES
CHANGE BY TIME TO TIME
• UFONE’S ADVERTISING OBJECTIVES
• UFONE’S ADVERTISING BUDGET

20. PROMOTIONAL ACTIVITIES
• MESSAGE CONTENT OF ADVETISEMENT
• MARKETERS INFORM ADVERTISING
DEPARTMENT BEFORE LAUNCHING NEW
PACKAGE AND GIVE A TIME LIMIT.

21. PROMOTIONAL ACTIVITIES
• UFONE’S FORMER POSITIONING STATEMENT
“ EVERYBODY LOVES TO UFONE
PREPAY “
• UFONE’S NEW POSITIONING STATEMENT
“ IT’S ALL ABOUT U”

22. PROMOTIONAL ACTIVITIES
• UFONE’S OLD LOGO
• UFONE’S NEW LOGO

23. PROMOTIONAL ACTIVITIES
• UFONE ADVERTISE IN THE FOLLOWING MEDIA
TYPES
• PRINT MEDIA
• BROADCAST MEDIA
• DISPLAY MEDIA
• ONLINE MEDIA EVENTS
• SPECIAL VEHICLES

24. CONCLUSION
• BY KEENLY ANALYZING THE MARKETING OF UFONE, WE GROUP
MEMBER AGREE THAT UFONE IS PENETRATING ITS MARKET BY
TAKING RISKS AND AGGRESSIVELY PROMOTING & ADVERTISING
ITSELF WE CAME THROUGH UNCONVENTIONAL STRATEGIES AND AD
CAMPAIGNS WHILE WORKING ON THIS REPORT. WE BELIEVE THAT
MOBILE SERVICES ARE THE TOUGHEST MARKET TO ENTER AND
SURVIVE. AND IN THIS TOUGH MARKET UFONE ISN’T ONLY
SURVIVING BUT GROWING AT AN EXCEPTIONAL RATE.

25. CONCLUSION
• UFONE IS USING HUMOROUS THEME IN ITS ADS WHICH HAS BECOME
ITS BENCHMARK. PEOPLE ENJOY WATCHING, DISCUSSING AND
FOLLOWING UFONE ADS THE MOST. AND IT IS THE BIGGEST
ACHIEVEMENT OF UFONE IN RECENT TIMES. WE WISH A VERY BEST
OF LUCK TO UFONE. MAY IT PROGRESS IN THIS FIELD AND ACHIEVE
ITS DESIRED GOALS.

26. Thank You