This presentation covers the basics of how brands can utilize Snapchat.

1. Snapchat for Brands
March 15, 2016

2. What is Snapchat?
Advertising on Snapchat
Your brand on Snapchat
Tips & Tricks
01
02
03
04
AGENDA
2

3. WHAT IS SNAPCHAT?
01

4. Snapchat
Snapchat is a mobile app that allows users to send and receive "self-
destructing" photos and videos. Photos and videos taken with the app
are called Snaps.
4
thehaileyh
@haileyheishman
#LDAtalks

5. Snapchat Stats
• ~ 100 million daily active users
• ~ 9,000 snaps/second shared
• ~ 8 billion daily video views
• 71% of users are under 34
– 70% female
• Average users spend about 30 min/day on app
5
thehaileyh
@haileyheishman
#LDAtalks

6. ADVERTISING ON SNAPCHAT
02
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7. Discover
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The “Discover” section sees 60 million
monthly visitors.
~$20 CPM
thehaileyh
@haileyheishman
#LDAtalks

8. Live, Local Stories
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thehaileyh
~ $500,000
@haileyheishman
#LDAtalks

9. Geofilters on demand
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thehaileyh
@haileyheishman
#LDAtalks

10. YOUR BRAND ON SNAPCHAT
03
10

11. Storytelling through Snapchat stories
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thehaileyh
• Influencer partnerships
• Live events (tradeshows, conferences, store openings, etc)
• New product sneak peaks
• Behind-the-scenes
@haileyheishman
#LDAtalks

12. How to
• What is your objective & who is your audience?
• Create an account (you can’t change your username so choose
wisely)
• Promote that you’re on Snapchat via other platforms
• Offer exclusive deals & insights
• Have fun!
12
thehaileyh
@haileyheishman
#LDAtalks

13. TIPS & TRICKS
04
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14. Your
Snapcode
+ adding
users
14
thehaileyh
@haileyheishman
#LDAtalks

15. 15
thehaileyh
Using two
filters at
once
@haileyheishman
#LDAtalks

16. 16
thehaileyh
Adding text
& emojis to
snaps
@haileyheishman
#LDAtalks

17. 17
thehaileyh
Go
beyond the
character
limit
@haileyheishman
#LDAtalks

18. 18
thehaileyh
Change
text color &
draw
@haileyheishman
#LDAtalks

19. 19
thehaileyh
Using
Snapchat
lenses
@haileyheishman
#LDAtalks

20. Questions?
20
@haileyheishman
#LDAtalks