2. •Increase bookings
•Get an edge on competitors with offers
•Spotlight your best features
•Reach the mobile market with direct bookings
2

3. 3

4. 4

5. Business Listing
5

6. 6

7. 7

8. •Benefits of Email Marketing
•Email Marketing Programs
•Building Your List
•Content
8

9. Today
•Two way dialog with multiple avenues
•Conversation vs broadcast
•Goal: create long term value and loyalty
•Sell by way of serving
•Economical and affordable
•Growing your business with engagement marketing
9

10. • It’s inexpensive
•Visitors come and go. With an email list you have more
engagement and you OWN your list
•Email software allows you to connect with technology to get
your message out and customers accept it!
•Build your list where you connect!
Benefits of Email Marketing
10

11. •Provide easy to use templates
•Reinforce brand identity
•Email addressed to recipient only
•Manages lists
Adds new subscribers
Removes subscribers
Handles bounce backs
•Tracks results
Benefits of an Email Program / Service
11

12. •Icontact
•Constant Contact
•Vertical Response
•Mail Chimp
•Aweber
•Get Response
Email Marketing Programs/Services
12

13. •Lead Magnet
•Add link to sign up on your email signature line
•Tradeshows
•Sign up sheet at front desk
•On your website
•On your facebook page
•QR code on brochure
•Use Snip.ly
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14. 14

15. 15

16. 16

17. •Subject Line – Short, simple & grabbing
•Include call to action link
•Brand email consistently
•You want to
Promote
Inform
Relate
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18.  Promotional Email
◦ Discounts
◦ Coupons
◦ Offers
◦ Incentives
 Informative Email
◦ Advice
◦ Research
◦ Facts
◦ Opinions
◦ Tips
 Relationship Email
◦ Special privileges
◦ acknowledgements
18

19. •Creating Facebook Ads
•Ad Content
•Targeting Ads
•Creating Custom Audiences
19

20. 20

21. •Shown to non fansMore
compelling
info to like
page
21

22. Only Sell to a Warm Market
•Move fans to new subscribers.
•Custom Website Audience – advertise to website visitors
•Custom Audiences for email subscribers
•Fan only targeting
22

23. Custom Audience
A Custom Audience allows you to reach people with your
ads who are already familiar with you.
•Your Email Subscribers
•Your Website Visitors
•Look-A-Like Audience
23

24. Split Test Ad
Ad #2 Ad #3
Campaign
Ad Set #1
Women age 20-50
Within 150 miles
Keywords: Hiking,
Fishing, Kayaking,
Outdoor Cooking
Ad Set #2
Men age 20-50
Within 150 miles
Keywords: Hiking,
Fishing, Kayaking,
Outdoor Cooking
Ad Set #3
Men age 20-50
Within 150 miles
Keywords: REI
Coleman, BassPro,
LLBean, Gander
Mountain, Dicks
Sporting Goods
Ad #1
24

25. Ad Content / Lead Generation
•Freebie giveaway – aka Lead Magnet ( Camping Packing List)
•E-mail service provider with autoresponder
•Landing Page
•Thank You Page
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26. 26

27. 27

28. Boosting a Post
•Wait 4 – 6 hours for the post to get Organic Reach
•Boost naturally engaging material (photos, videos)
•Best cost per click – boost only to fans
•Make sure your goal is happening (ie link clicks)
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29. Get Fans
•Put LIKE BOX on website
•Avoid overly promotional posts
•Signage at Campgrounds
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30. Re-Cap
Trip Advisor
•Increase direct bookings
•Get an edge on competitors
•Get more exposure
•Highlight your best features
Email Marketing
•You own the list
•Your customers
•Capture emails
•Educate customers
•Provide Value
•Make them special
Facebook Ads
•Sell to a warm market
•Build custom audiences
•Split ads to see what
demographic responds best
•Boost your post
•Lead generation must haves
30

31. Social Media
Management Consulting Coaching
1SocialVine.com DebbieGioquindo@gmail.com
609.849.8017