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The Big Data TV: Data Analytics, Algorithms, and
Netflix’s Original Programming
Netflix Prize: Improving Accuracy
of Predictions

What Netflix Tracks & Collects
•

•
•
•
•
•
•
•

About 30 million plays per day
(rewind, fast
forward, pause, volume, etc.)
About 4 million ratings per day
About 3 million searches per day
Geo-location data
Device information
Time of day and week of viewing
Metadata from third parties such as
Nielsen
Social media data from Facebook and
Twitter
(source: Derrick Harris at GigaOm, 2012)

From Recommendation to Creative
Decisions
(source: Zach Bulygo at KISSmetrics Blog, 2013)



(source: David Carr at The New
York Times, 2013)

The Netflix Formula for Original Programming:

House of Cards
Personalized Trailers of House of Cards: Lift
the Veil
Personalized Trailers of House of Cards: Pain




How Original is Netflix Originals?



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The Big Data TV: Data Analytics, Algorithm, and Netflix’s Original Programming

  • 1. The Big Data TV: Data Analytics, Algorithms, and Netflix’s Original Programming
  • 2. Netflix Prize: Improving Accuracy of Predictions What Netflix Tracks & Collects • • • • • • • • About 30 million plays per day (rewind, fast forward, pause, volume, etc.) About 4 million ratings per day About 3 million searches per day Geo-location data Device information Time of day and week of viewing Metadata from third parties such as Nielsen Social media data from Facebook and Twitter (source: Derrick Harris at GigaOm, 2012) From Recommendation to Creative Decisions
  • 3. (source: Zach Bulygo at KISSmetrics Blog, 2013)   (source: David Carr at The New York Times, 2013) The Netflix Formula for Original Programming: House of Cards
  • 4. Personalized Trailers of House of Cards: Lift the Veil
  • 5. Personalized Trailers of House of Cards: Pain
  • 6.   How Original is Netflix Originals? 