The document outlines a strategy for World Vision to generate more excitement, interest, and change perceptions by engaging people through social media and online platforms. It recommends sharing information from basic to advanced levels to create interest and participation. Key aspects of the strategy include building links and using PayPal to make donations easy, as well as pay-per-click advertising to reach broad audiences. Determining appropriate budgets and timelines for online marketing through platforms like Twitter, Facebook, and blogs is also discussed to develop long-term relationships with audiences and donors.
2. “Children as Active Citizens” Challenge and goals: -generate the excitement and interest toward people. -Need to be recognized -Break the stereotype toward the organization; have to change the image.
3. 3 Strategies for World Vision Share the information from basic to advanced Eg. Pictures of children, countries where need help and reasons why they need help, etc Create the interest and lead the participation online. Eg. Using Twitter, Facebook, Blogs, etc. Engage people to move and lead the donation to the organization Eg. Donation, volunteer, etc.
4. 1. Build your links The benefits of building links on the blogs: 1.reach to untouchable audiences. 2.Extend the potential audiences.
5. 2. Using the Paypal The Benefits of adding the Paypal banner on the website - Easy to donate by one clicking
9. Budget, Timeline, etc. Determine appropriate invest for online marketing -which way is most beneficial and lead the long-term relation with theaudiences? Potential donator would be responsible for -developing, involvement
