I-AM worked with industry leaders Hansgrohe to create a central London hub of inspiration, excitement and resources for the international architect and design community serious about creating amazing bathrooms. With a theme of celebrating the joy and primal wonder of water, I-AM created a ‘brand experience’ integrated moving, working water as well as more abstract, artistic features. Working showerheads and mixers are set against the backdrop of a 4D-mapped ‘digital waterfall’ animated artwork and the window display features billowing fabric evocative of water flowing from a tap. Showcasing more than 200 products in the space, The Water Studio strikes a balance between inspiration and expertise. It is a working space, a creative sanctuary and studio for education and collaboration. I-AM also designed the website for The Water Studio, where you can find out more about the project.

1. I-AM worked with industry leaders Hansgrohe to create a
central London hub of inspiration, excitement and resources for
the international architect and design community serious about
creating amazing bathrooms.
With a theme of celebrating the joy and primal wonder of water,
I-AM created a ‘brand experience’ integrated moving, working
water as well as more abstract, artistic features. Working
showerheads and mixers are set against the backdrop of a 4D-
mapped ‘digital waterfall’ animated artwork and the window
display features billowing fabric evocative of water flowing
from a tap.
Showcasing more than 200 products in the space, The Water
Studio strikes a balance between inspiration and expertise. It is a
working space, a creative sanctuary and studio for education and
collaboration.
I-AM also designed the website for The Water Studio, where you can find out more about the
project. Offered Website, Interior design, brand experience, brand application, launch strategy &
communication.