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Social Media
               A Fad or the Greatest
                Innovation “Tool”?


i-7 Summit Series

Chantilly – France

October 14-15, 2010
2   ® 2010 e-storm international
                                   Credit: Timetogetsocial YouTube
3   ® 2010 e-storm international
                                   Credit: Espresso – Marta Kagan - @mzkagan
4   ® 2010 e-storm international
                                   Credit: Espresso – Marta Kagan - @mzkagan
5   ® 2010 e-storm international
                                   Credit: Espresso – Marta Kagan - @mzkagan
6   ® 2010 e-storm international
7   ® 2010 e-storm international
8   ® 2010 e-storm international
Social media is now the number 1 online activity beating
      Porn & personal email




9
       Number One Activity Online
    ® 2010 e-storm international
IS SOCIAL MEDIA -
                                        THE MOST
                                       INNOVATIVE

                                    SERVICE
                                      CHANNEL…..

10   ® 2010 e-storm international
11   ® 2010 e-storm international
12   ® 2010 e-storm international
                                    Credit: Espresso – Marta Kagan - @mzkagan
5,000 questions
          in 2.42mins!!!


          Microsoft Xbox

          Most
          Responsive
          Brand on
          Twitter




13   ® 2010 e-storm international
IS SOCIAL MEDIA -
                                        THE MOST
                                       INNOVATIVE
                                      PRODUCT
                                    DEVELOPMENT
                                    /MANAGEMENT
                                       CHANNEL?
14   ® 2010 e-storm international
15   ® 2010 e-storm international
16   ® 2010 e-storm international
IS SOCIAL MEDIA -
                                        THE MOST
                                       INNOVATIVE
                                    MARKETING
                                       CHANNEL?


17   ® 2010 e-storm international
18   ® 2010 e-storm international
“We saved $250,000 for one launch
                         using social media.”

                         -- Jeanette Gibson – Head of Social
                         Media




19   ® 2010 e-storm international
20   ® 2010 e-storm international
21   ® 2010 e-storm international
COME MEET THE EXPERTS




22   ® 2010 e-storm international

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E-storm's pitch

  • 1. Social Media A Fad or the Greatest Innovation “Tool”? i-7 Summit Series Chantilly – France October 14-15, 2010
  • 2. 2 ® 2010 e-storm international Credit: Timetogetsocial YouTube
  • 3. 3 ® 2010 e-storm international Credit: Espresso – Marta Kagan - @mzkagan
  • 4. 4 ® 2010 e-storm international Credit: Espresso – Marta Kagan - @mzkagan
  • 5. 5 ® 2010 e-storm international Credit: Espresso – Marta Kagan - @mzkagan
  • 6. 6 ® 2010 e-storm international
  • 7. 7 ® 2010 e-storm international
  • 8. 8 ® 2010 e-storm international
  • 9. Social media is now the number 1 online activity beating Porn & personal email 9 Number One Activity Online ® 2010 e-storm international
  • 10. IS SOCIAL MEDIA - THE MOST INNOVATIVE SERVICE CHANNEL….. 10 ® 2010 e-storm international
  • 11. 11 ® 2010 e-storm international
  • 12. 12 ® 2010 e-storm international Credit: Espresso – Marta Kagan - @mzkagan
  • 13. 5,000 questions in 2.42mins!!! Microsoft Xbox Most Responsive Brand on Twitter 13 ® 2010 e-storm international
  • 14. IS SOCIAL MEDIA - THE MOST INNOVATIVE PRODUCT DEVELOPMENT /MANAGEMENT CHANNEL? 14 ® 2010 e-storm international
  • 15. 15 ® 2010 e-storm international
  • 16. 16 ® 2010 e-storm international
  • 17. IS SOCIAL MEDIA - THE MOST INNOVATIVE MARKETING CHANNEL? 17 ® 2010 e-storm international
  • 18. 18 ® 2010 e-storm international
  • 19. “We saved $250,000 for one launch using social media.” -- Jeanette Gibson – Head of Social Media 19 ® 2010 e-storm international
  • 20. 20 ® 2010 e-storm international
  • 21. 21 ® 2010 e-storm international
  • 22. COME MEET THE EXPERTS 22 ® 2010 e-storm international