D-9 had one of the most successful and unique campaigns I have researched.

1. District 9
Viral Campaign

4. •Community watch
•MNU Training Simulation
•Multinational United
•MNU Spreads Lies
•Maths from outer space

8. Homepage Careers
Present
Past

10. •MNU’s community outreach

11. If you want to get peoples attention,
then get people to be a part.

12. Comic Con 2008
Banners in halls, bathrooms, and
drinking fountains.

13. Street ads
Direct viewers to website and
Phone number

14. Phone number
•Call and leave a message
so it can be played back on
the website.
•Before the release they
received more than 12,000
calls.

15. D9 Movie
Followers:
3,422
Following:
948
Listed:
151
MNU
Followers:
1,844
Following:
377
Listed:
49
MNU Lies
Followers:
2,724
Following:
597
Listed:
60

16. D9 Movie
 Responds to listeners.
 Contests.
 Directs traffic to
Facebook acct.
 Infomative posts:
Links, pictures, videos.

17. MULTINATIONA
L UNITED
 Laws against non
humans..
 Contests.
 Interacts with
followers.

18. Christopher
(MNU Lies)
 Shows his dislike
for MNU.
 Informative.
 Interacts with
followers.

19. Facebook Accounts
Fans: 11,628
District 9 MNU Spreads Lies
•Official fan
page.
•Links, Pictures,
and videos.
•Taken over by
fans
•Introduced fan
fiction

20. Role Playing
Live Conversations
More than 20 accts.

21. Pictures

22. Videos
Uprising in D9
Dead Memory TrailerAlive in D9
MNU Protest at Comic Con

23. How did the World Cup affect South Africa’s D9