SlideShare une entreprise Scribd logo
1  sur  28
KELLY MOONEY The Open Imperative
NOTORIETY:   Scrabulous creators NETWORK EFFECT:   Added to over 840,000 Facebook pages Rajat & Jayant  Agarwalla
NOTORIETY:   Free designs for personal web profiles NETWORK EFFECT:   More site traffic than the top three teen publications combined Ashley Qualls www.whateverlife.com
More than  25% of the search results  on Google for the world’s 20 largest brands, are  consumer generated content. — Nielsen Buzz Metrics The number of  text messages  sent and received each day  exceed the population of Earth . — m-metrics, 2007 Mobile Commerce Landscape 77%  of Internet users  read   online product  reviews. — JupiterResearch, August 2007 412.3 years  = Time it would take to view all of the material on YouTube. — Digital Ethnography, Kansas State University March 17th 2008   85.9 million  social network users in the U.S. — eMarketer, 2008 1.4 blogs created  every second of every day. — Technorati 2007 The average U.S. citizen will spend  5.4 years  per lifetime  online. --Nielsen Online Stats, 2007
A NEW CONSUMER JOURNEY
WORLDVIEW OF A   CLOSED   BRAND Targets Consumers Monologue Brand Management Awareness Push Guarded Communications Created by Marketers
OPEN More than marketing Macrotrend
[object Object]
Life is an open book Now you can share your life over a mobile phone and someone is always connected, watching.   —  Daniel Graf, a founder of Kyte
Life is an open book
Open source-powered 70%  of companies use  open source software —  Gartner Group, 2008
THE OPEN WEB MOBILE  WEB FULL-VIDEO  WEB 3-D WEB SEMANTIC  WEB UBIQUITOUS   WEB PORTABLE ENGROSSING CURATED EMBEDDED LIFELIKE Open source-powered The Open Web should continue to empower the mainstream rather than the tech elite. —  Brad Newberg, Google Gears & Mozilla software inventor
Open source-powered
Open innovation
Open innovation
Open access
Open access
Open playing field
Open playing field
LOVE TRIANGLE A New Relationship Model BRAND CONSUMER COMMUNITY CREATING  SHARING  INFLUENCING SHARED PASSION BRAND CONSUMER COMMUNITY
WORLDVIEW OF AN   OPEN   BRAND Fosters Communities of Consumers Brand Stewardship Dialogue / Trilogue Engagement Pull Transparent Communications Co-created With Consumers
 
ON-DEMAND Do you make it fast and easy to make buying decisions?
PERSONAL Do you listen to  your icitizens and personalize their experience?
ENGAGING Do you compel icitizens to spend time with your brand?
NETWORKED Do your icitizens collectively influence the future of your brand?
THE OPEN   OPPORTUNITY
THANK   YOU.

Contenu connexe

Tendances

Web 2.0 and Social Media
Web 2.0 and Social MediaWeb 2.0 and Social Media
Web 2.0 and Social MediaNFN Labs
 
Building a Robust Online Community
Building a Robust Online CommunityBuilding a Robust Online Community
Building a Robust Online CommunityResource Interactive
 
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerWave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
 
eMarketer_Video_Advertising-How_Facebook_Twitter_Instagram_Tumblr_and_Snapcha...
eMarketer_Video_Advertising-How_Facebook_Twitter_Instagram_Tumblr_and_Snapcha...eMarketer_Video_Advertising-How_Facebook_Twitter_Instagram_Tumblr_and_Snapcha...
eMarketer_Video_Advertising-How_Facebook_Twitter_Instagram_Tumblr_and_Snapcha...David Vogt
 
The marketing revolution in a new digital age flipbook by bailey k poulton ...
The marketing revolution in a new digital age   flipbook by bailey k poulton ...The marketing revolution in a new digital age   flipbook by bailey k poulton ...
The marketing revolution in a new digital age flipbook by bailey k poulton ...baileykathrynpoulton
 
Publishing and the Mobile Connection
Publishing and the Mobile Connection  Publishing and the Mobile Connection
Publishing and the Mobile Connection Peter Levitan & Co.
 
Markets in media sectors
Markets in media sectorsMarkets in media sectors
Markets in media sectors1Ahmedali
 
Yik Yak Growth Strategy by Victoria Young
Yik Yak Growth Strategy by Victoria YoungYik Yak Growth Strategy by Victoria Young
Yik Yak Growth Strategy by Victoria YoungVictoria Young
 
Axxess Media Digital Pr Presentation
Axxess Media   Digital Pr PresentationAxxess Media   Digital Pr Presentation
Axxess Media Digital Pr PresentationDhananjay Khare
 
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...Joanna Peña-Bickley
 
Ym2 assignment 101 social media thuy tien phu cuong
Ym2 assignment 101 social media thuy tien phu cuongYm2 assignment 101 social media thuy tien phu cuong
Ym2 assignment 101 social media thuy tien phu cuongThuy Tien Khong Thi
 
HOW’S THE ADVERTISING OPPORTUNTIESbe
HOW’S THE ADVERTISING OPPORTUNTIESbeHOW’S THE ADVERTISING OPPORTUNTIESbe
HOW’S THE ADVERTISING OPPORTUNTIESbeKimmy Chen
 
Damaging Effects of Blocking Ads and Mitigating Them
Damaging Effects of Blocking Ads and Mitigating ThemDamaging Effects of Blocking Ads and Mitigating Them
Damaging Effects of Blocking Ads and Mitigating ThemBrett Kammer
 
Next Mobile Revolution
Next Mobile RevolutionNext Mobile Revolution
Next Mobile Revolutiontaehoko
 
LA event: December 11, 2008: Doritos Crash The Super Bowl
LA event: December 11, 2008: Doritos Crash The Super BowlLA event: December 11, 2008: Doritos Crash The Super Bowl
LA event: December 11, 2008: Doritos Crash The Super BowlPR Council
 
Go Mobile or Go Home
Go Mobile or Go HomeGo Mobile or Go Home
Go Mobile or Go HomeMWWPR
 
Caraballo liz mary_unit1project
Caraballo liz mary_unit1projectCaraballo liz mary_unit1project
Caraballo liz mary_unit1projectLizmaryc32895
 

Tendances (20)

Web 2.0 and Social Media
Web 2.0 and Social MediaWeb 2.0 and Social Media
Web 2.0 and Social Media
 
Building Online Community For Business
Building Online Community For BusinessBuilding Online Community For Business
Building Online Community For Business
 
Building a Robust Online Community
Building a Robust Online CommunityBuilding a Robust Online Community
Building a Robust Online Community
 
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerWave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
 
eMarketer_Video_Advertising-How_Facebook_Twitter_Instagram_Tumblr_and_Snapcha...
eMarketer_Video_Advertising-How_Facebook_Twitter_Instagram_Tumblr_and_Snapcha...eMarketer_Video_Advertising-How_Facebook_Twitter_Instagram_Tumblr_and_Snapcha...
eMarketer_Video_Advertising-How_Facebook_Twitter_Instagram_Tumblr_and_Snapcha...
 
The marketing revolution in a new digital age flipbook by bailey k poulton ...
The marketing revolution in a new digital age   flipbook by bailey k poulton ...The marketing revolution in a new digital age   flipbook by bailey k poulton ...
The marketing revolution in a new digital age flipbook by bailey k poulton ...
 
Publishing and the Mobile Connection
Publishing and the Mobile Connection  Publishing and the Mobile Connection
Publishing and the Mobile Connection
 
Markets in media sectors
Markets in media sectorsMarkets in media sectors
Markets in media sectors
 
Yik Yak Growth Strategy by Victoria Young
Yik Yak Growth Strategy by Victoria YoungYik Yak Growth Strategy by Victoria Young
Yik Yak Growth Strategy by Victoria Young
 
Axxess Media Digital Pr Presentation
Axxess Media   Digital Pr PresentationAxxess Media   Digital Pr Presentation
Axxess Media Digital Pr Presentation
 
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications a...
 
Ym2 assignment 101 social media thuy tien phu cuong
Ym2 assignment 101 social media thuy tien phu cuongYm2 assignment 101 social media thuy tien phu cuong
Ym2 assignment 101 social media thuy tien phu cuong
 
HOW’S THE ADVERTISING OPPORTUNTIESbe
HOW’S THE ADVERTISING OPPORTUNTIESbeHOW’S THE ADVERTISING OPPORTUNTIESbe
HOW’S THE ADVERTISING OPPORTUNTIESbe
 
Damaging Effects of Blocking Ads and Mitigating Them
Damaging Effects of Blocking Ads and Mitigating ThemDamaging Effects of Blocking Ads and Mitigating Them
Damaging Effects of Blocking Ads and Mitigating Them
 
Next Mobile Revolution
Next Mobile RevolutionNext Mobile Revolution
Next Mobile Revolution
 
LA event: December 11, 2008: Doritos Crash The Super Bowl
LA event: December 11, 2008: Doritos Crash The Super BowlLA event: December 11, 2008: Doritos Crash The Super Bowl
LA event: December 11, 2008: Doritos Crash The Super Bowl
 
Y&R Conference
Y&R ConferenceY&R Conference
Y&R Conference
 
Go Mobile or Go Home
Go Mobile or Go HomeGo Mobile or Go Home
Go Mobile or Go Home
 
Caraballo liz mary_unit1project
Caraballo liz mary_unit1projectCaraballo liz mary_unit1project
Caraballo liz mary_unit1project
 
The social consumer
The social consumerThe social consumer
The social consumer
 

Similaire à iCitizen 2008: Kelly Mooney

Kelly Mooney's Presentation at ExactTarget Connections Conference
Kelly Mooney's Presentation at ExactTarget Connections ConferenceKelly Mooney's Presentation at ExactTarget Connections Conference
Kelly Mooney's Presentation at ExactTarget Connections Conferenceguest9d398a
 
The Open Imperative: Kelly Mooney's presentation at ExactTarget Connections U...
The Open Imperative: Kelly Mooney's presentation at ExactTarget Connections U...The Open Imperative: Kelly Mooney's presentation at ExactTarget Connections U...
The Open Imperative: Kelly Mooney's presentation at ExactTarget Connections U...Resource/Ammirati
 
Pip future of_apps_and_web
Pip future of_apps_and_webPip future of_apps_and_web
Pip future of_apps_and_webNikolay Bulanov
 
History of the internet.pdf
History of the internet.pdfHistory of the internet.pdf
History of the internet.pdfallanmisaacs
 
Convergence of Mobile and Social Media 2010
Convergence of Mobile and Social Media 2010Convergence of Mobile and Social Media 2010
Convergence of Mobile and Social Media 2010Grant Fleming
 
The social media revolution
The social media revolutionThe social media revolution
The social media revolutioni4box Anon
 
Impact of technology on peoples lives
Impact of technology on peoples lives Impact of technology on peoples lives
Impact of technology on peoples lives JakubKolodziejski
 
Native Mobile Monthly Report - March 2013
Native Mobile Monthly Report - March 2013Native Mobile Monthly Report - March 2013
Native Mobile Monthly Report - March 2013VML South Africa
 
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleMobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleKimberly-Clark
 
Wave 7: The Story of Why - Social media landscape in Singapore and SEA
Wave 7: The Story of Why - Social media landscape in Singapore and SEA Wave 7: The Story of Why - Social media landscape in Singapore and SEA
Wave 7: The Story of Why - Social media landscape in Singapore and SEA madhavitumkur
 
IABC March 2009: Social Media
IABC March 2009: Social MediaIABC March 2009: Social Media
IABC March 2009: Social MediaResource/Ammirati
 
The OPEN Brand: Digital Trends for 2011
The OPEN Brand: Digital Trends for 2011The OPEN Brand: Digital Trends for 2011
The OPEN Brand: Digital Trends for 2011Resource/Ammirati
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationCraig Allen
 
The Social Media Revolution
The Social Media Revolution The Social Media Revolution
The Social Media Revolution i4box Anon
 
Cloud Tools & Social Media Workshop
Cloud Tools & Social Media WorkshopCloud Tools & Social Media Workshop
Cloud Tools & Social Media WorkshopLasa UK
 
Global Web Index GWI.6 Social Media trends - January 2012
Global Web Index GWI.6 Social Media trends - January 2012Global Web Index GWI.6 Social Media trends - January 2012
Global Web Index GWI.6 Social Media trends - January 2012Brian Crotty
 
Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
 

Similaire à iCitizen 2008: Kelly Mooney (20)

Kelly Mooney's Presentation at ExactTarget Connections Conference
Kelly Mooney's Presentation at ExactTarget Connections ConferenceKelly Mooney's Presentation at ExactTarget Connections Conference
Kelly Mooney's Presentation at ExactTarget Connections Conference
 
The Open Imperative: Kelly Mooney's presentation at ExactTarget Connections U...
The Open Imperative: Kelly Mooney's presentation at ExactTarget Connections U...The Open Imperative: Kelly Mooney's presentation at ExactTarget Connections U...
The Open Imperative: Kelly Mooney's presentation at ExactTarget Connections U...
 
Pip future of_apps_and_web
Pip future of_apps_and_webPip future of_apps_and_web
Pip future of_apps_and_web
 
Digital Evolution
Digital EvolutionDigital Evolution
Digital Evolution
 
History of the internet.pdf
History of the internet.pdfHistory of the internet.pdf
History of the internet.pdf
 
Convergence of Mobile and Social Media 2010
Convergence of Mobile and Social Media 2010Convergence of Mobile and Social Media 2010
Convergence of Mobile and Social Media 2010
 
The social media revolution
The social media revolutionThe social media revolution
The social media revolution
 
Impact of technology on peoples lives
Impact of technology on peoples lives Impact of technology on peoples lives
Impact of technology on peoples lives
 
Native Mobile Monthly Report - March 2013
Native Mobile Monthly Report - March 2013Native Mobile Monthly Report - March 2013
Native Mobile Monthly Report - March 2013
 
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleMobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
 
Feed08
Feed08Feed08
Feed08
 
Wave 7: The Story of Why - Social media landscape in Singapore and SEA
Wave 7: The Story of Why - Social media landscape in Singapore and SEA Wave 7: The Story of Why - Social media landscape in Singapore and SEA
Wave 7: The Story of Why - Social media landscape in Singapore and SEA
 
IABC March 2009: Social Media
IABC March 2009: Social MediaIABC March 2009: Social Media
IABC March 2009: Social Media
 
The OPEN Brand: Digital Trends for 2011
The OPEN Brand: Digital Trends for 2011The OPEN Brand: Digital Trends for 2011
The OPEN Brand: Digital Trends for 2011
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
The Social Media Revolution
The Social Media Revolution The Social Media Revolution
The Social Media Revolution
 
STC Wikinomics
STC WikinomicsSTC Wikinomics
STC Wikinomics
 
Cloud Tools & Social Media Workshop
Cloud Tools & Social Media WorkshopCloud Tools & Social Media Workshop
Cloud Tools & Social Media Workshop
 
Global Web Index GWI.6 Social Media trends - January 2012
Global Web Index GWI.6 Social Media trends - January 2012Global Web Index GWI.6 Social Media trends - January 2012
Global Web Index GWI.6 Social Media trends - January 2012
 
Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast
 

Plus de Resource Interactive

Plus de Resource Interactive (8)

The Digital Shopping Experience
The Digital Shopping ExperienceThe Digital Shopping Experience
The Digital Shopping Experience
 
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Asso...
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Asso...Nita Rollins presents The Open Imperative to Texas Interactive Marketing Asso...
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Asso...
 
iCitizen 2008: Tom Venable
iCitizen 2008: Tom VenableiCitizen 2008: Tom Venable
iCitizen 2008: Tom Venable
 
iCitizen 2008: Joseph Jaffe
iCitizen 2008: Joseph JaffeiCitizen 2008: Joseph Jaffe
iCitizen 2008: Joseph Jaffe
 
iCitizen 2008: Duncan Watts
iCitizen 2008: Duncan WattsiCitizen 2008: Duncan Watts
iCitizen 2008: Duncan Watts
 
iCitizen 2008: Avinash Kaushik
iCitizen 2008: Avinash KaushikiCitizen 2008: Avinash Kaushik
iCitizen 2008: Avinash Kaushik
 
iCitizen 2008: Steve Knox
iCitizen 2008: Steve KnoxiCitizen 2008: Steve Knox
iCitizen 2008: Steve Knox
 
iCitizen 2008: Doc Searls
iCitizen 2008: Doc SearlsiCitizen 2008: Doc Searls
iCitizen 2008: Doc Searls
 

Dernier

Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future worldChris Skinner
 
Your Work Matters to God RestorationChurch.pptx
Your Work Matters to God RestorationChurch.pptxYour Work Matters to God RestorationChurch.pptx
Your Work Matters to God RestorationChurch.pptxOs Hillman
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfomnme1
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledCaitlinCummins3
 
The Risks of Ignoring Bookkeeping in Your Business
The Risks of Ignoring Bookkeeping in Your BusinessThe Risks of Ignoring Bookkeeping in Your Business
The Risks of Ignoring Bookkeeping in Your BusinessYourLegal Accounting
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learninggauravwankar27
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...srcw2322l101
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfHolger Mueller
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...BabaJohn3
 
NFS- Operations Presentation - Recurrent
NFS- Operations Presentation - RecurrentNFS- Operations Presentation - Recurrent
NFS- Operations Presentation - Recurrenttoniquemcintosh1
 
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARPEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARdoktercalysta
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportDubai Multi Commodity Centre
 
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In HarareTop^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Hararedoctorjoe1984
 
1Q24_EN hyundai capital 1q performance
1Q24_EN   hyundai capital 1q performance1Q24_EN   hyundai capital 1q performance
1Q24_EN hyundai capital 1q performanceirhcs
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerAlejandro Cremades
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxTexas Flange
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxSaksham Gupta
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...Khaled Al Awadi
 

Dernier (20)

WAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdfWAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdf
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
Your Work Matters to God RestorationChurch.pptx
Your Work Matters to God RestorationChurch.pptxYour Work Matters to God RestorationChurch.pptx
Your Work Matters to God RestorationChurch.pptx
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 
The Risks of Ignoring Bookkeeping in Your Business
The Risks of Ignoring Bookkeeping in Your BusinessThe Risks of Ignoring Bookkeeping in Your Business
The Risks of Ignoring Bookkeeping in Your Business
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learning
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
 
NFS- Operations Presentation - Recurrent
NFS- Operations Presentation - RecurrentNFS- Operations Presentation - Recurrent
NFS- Operations Presentation - Recurrent
 
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARPEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In HarareTop^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
 
1Q24_EN hyundai capital 1q performance
1Q24_EN   hyundai capital 1q performance1Q24_EN   hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
 

iCitizen 2008: Kelly Mooney

  • 1. KELLY MOONEY The Open Imperative
  • 2. NOTORIETY: Scrabulous creators NETWORK EFFECT: Added to over 840,000 Facebook pages Rajat & Jayant Agarwalla
  • 3. NOTORIETY: Free designs for personal web profiles NETWORK EFFECT: More site traffic than the top three teen publications combined Ashley Qualls www.whateverlife.com
  • 4. More than 25% of the search results on Google for the world’s 20 largest brands, are consumer generated content. — Nielsen Buzz Metrics The number of text messages sent and received each day exceed the population of Earth . — m-metrics, 2007 Mobile Commerce Landscape 77% of Internet users read online product reviews. — JupiterResearch, August 2007 412.3 years = Time it would take to view all of the material on YouTube. — Digital Ethnography, Kansas State University March 17th 2008 85.9 million social network users in the U.S. — eMarketer, 2008 1.4 blogs created every second of every day. — Technorati 2007 The average U.S. citizen will spend 5.4 years per lifetime online. --Nielsen Online Stats, 2007
  • 5. A NEW CONSUMER JOURNEY
  • 6. WORLDVIEW OF A CLOSED BRAND Targets Consumers Monologue Brand Management Awareness Push Guarded Communications Created by Marketers
  • 7. OPEN More than marketing Macrotrend
  • 8.
  • 9. Life is an open book Now you can share your life over a mobile phone and someone is always connected, watching. — Daniel Graf, a founder of Kyte
  • 10. Life is an open book
  • 11. Open source-powered 70% of companies use open source software — Gartner Group, 2008
  • 12. THE OPEN WEB MOBILE WEB FULL-VIDEO WEB 3-D WEB SEMANTIC WEB UBIQUITOUS WEB PORTABLE ENGROSSING CURATED EMBEDDED LIFELIKE Open source-powered The Open Web should continue to empower the mainstream rather than the tech elite. — Brad Newberg, Google Gears & Mozilla software inventor
  • 20. LOVE TRIANGLE A New Relationship Model BRAND CONSUMER COMMUNITY CREATING SHARING INFLUENCING SHARED PASSION BRAND CONSUMER COMMUNITY
  • 21. WORLDVIEW OF AN OPEN BRAND Fosters Communities of Consumers Brand Stewardship Dialogue / Trilogue Engagement Pull Transparent Communications Co-created With Consumers
  • 22.  
  • 23. ON-DEMAND Do you make it fast and easy to make buying decisions?
  • 24. PERSONAL Do you listen to your icitizens and personalize their experience?
  • 25. ENGAGING Do you compel icitizens to spend time with your brand?
  • 26. NETWORKED Do your icitizens collectively influence the future of your brand?
  • 27. THE OPEN OPPORTUNITY
  • 28. THANK YOU.