2. Leads via the Cloud…
iCumulus - Acquisition Marketing Experts
provides Australia's leading advertisers a full range of lead
generation and management services. Our relationships with
premium digital publishers and cutting edge Lead Management
Platform - Atmosphere LM, positions iCumulus as
“Australia’s Premier Lead Generation Agency”
4. What is Lead Generation?
Acquisition of user generated data live from 3rd party websites
Consumers are opting-in in to be contacted by advertisers
Sponsored question (Advertiser specific)
Website hosted offer
Mini Survey
Data supply via
API live direct feed into client CRM
Data file (CSV) weekly
We supply user data basic contact information:
First name
Last Name
Salutation
Phone number (land/mobile)
Address
Product
Publisher registration
7. Lead Generation
X
website user
Lead Captured When
Survey Question Database
Answered
User signs up to lifestyle Survey entering Respondents
demographic information and answers 200
sponsored and unsponsored questions.
Details
Buyer receives lead into CRM
and reporting via Atmosphere of
Lead data processing qualified leads
• Verification
• Unique record accepted
9. Pricing
Below is a guide to current market rates (Publisher)
10. Pricing
Demand V Supply
• Lack of quality publisher sources
Auction System?
Volume could increase rates
Long term agreements
• Lock in with publishers work in partnership
• Be open to new opportunities
• Constantly make suggestions
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