2. Leads via the Cloud…
iCumulus - Acquisition Marketing Experts
provides Australia's leading advertisers a full range of lead
generation and management services. Our relationships with
premium digital publishers and cutting edge Lead Management
Platform - Atmosphere LM, positions iCumulus as
“Australia’s Premier Lead Generation Network”
About Us
4. Lead Nurturing
• Lead nurturing is the process of building relationships with qualified
prospects regardless of their timing to buy. Over 50% of leads are
not yet sales ready, so nurturing those leads can help you maximize
results rather than throwing them away.
• Lead nurturing refers to the activities that occur after a lead has
been delivered to an advertiser, and is a key ingredient for the
success of any online lead generation campaign.
• Lead nurturing is most effective when it combines technology with
the human element.
• The key to successful lead nurturing is to have a clear objective for
the leads collected and to create a discrete set of practices and
plans to achieve that objective.
• Nurturing starts with electronic communication, email, more
advanced techniques could involve email append or direct outreach
efforts by email or phone.
9. Mark Halstead
MD
mark.halstead@icumulus.com.au
iCumulus Pty Ltd
Level 9, 131 York Street,
Sydney NSW 2000
Ph: 02 8262 8070
www.icumulus.com.au
Notes de l'éditeur
Recognise a gap in the market presenting a Huge opportunity with strong demandPerformance Based: no delivery = no paymentWe know how to deliver :)Management have 15 years industry experienceSkill sets Data marketingData captureEmail AdvertisingLead Generation Strong relationships with premium data publishersTechnology lead – minimising manual processesCombining performance media with data for clients
Branding – only time today to discuss branding we have it as given we are dealing with leading brands who have invested heavily in Brand Awareness, Product and Customer Service. If you are in any of these categories you probably won’t learn much in this presentation about your key skills
Branding – only time today to discuss branding we have it as given we are dealing with leading brands who have invested heavily in Brand Awareness, Product and Customer Service. If you are in any of these categories you probably won’t learn much in this presentation about your key skills
Branding – only time today to discuss branding we have it as given we are dealing with leading brands who have invested heavily in Brand Awareness, Product and Customer Service. If you are in any of these categories you probably won’t learn much in this presentation about your key skills
