LAC 2011-How to choose an agency

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We all probably know someone with a horror story of poorly done SEO, link farms, being held to ransom by an SEO firm, not having any work done or getting banned as a result of SEO work. In this session, Judith Lewis looks at what questions you should ask, how to understand the answers, what to look for in a pitch/proposal, how to read and understand reports, how to spot danger and also how to be a good client. This is a must-attend session for any individual or business thinking of oursourcing any search work.

How To Choose An Agency And avoid the coming zombie apocalypse

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Guarantees – We Haz Sum Credit: Declan McCullagh

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What *IS* Possible Then? www.zombieportraits.com

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Expectations http://io9.com/5080787/harold-and-kumar-director-takes-a-bite-out-of-corporate-zombies

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How To Check An Agency Out NewMediaAge http://www.flickr.com/photos/44124466908@N01/3971755099/

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What Can I do If They Screw Up? http://zombietools.net/

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But Remember... http://newmediapop.com/wp-content/uploads/2009/09/zombie.jpg

QUESTIONS?

Judith Lewis Head of Search Beyond [email_address] Twitter.com/JudithLewis www.bynd.com www.SEO-Chicks.com MostlyAboutChocolate.com

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It's been talked about before; ranking on brand phrases, but today this strategy makes more sense than ever. Operators are winning more rankings on generic phrases, squeezing out affiliates and forcing you to rethink you rankings game plan. Why are operators getting stronger and stronger rankings? It's because links are losing their power and the vacuum is being filled with engagement signals. If the new battleground is engagement, how can affiliates be really engaging and earn more money? Nick Garner, Founder & CEO Oshi Online Casino will demonstrate how affiliates can rank and convert on brand phrases and why for Oshi Online Casino, to do so is win-win for both the operator and affiliate. Thinking 'engagement first' Targeting operators who are easy to rank on How and why ranking on brand is a fair deal for everyone

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You can tick all the SEO boxes possible but if the Googlebots can’t crawl and index your site quickly and effectively, it could all be for nothing. Thankfully, there are some essential must-dos that will ensure that you’re helping the bots find your website and index the most useful information for your rankings. From creating a sitemap to optimising your content and even using social media, Lukasz Zelezny will lead you through the best strategies to achieve a well-indexed website. What does Google look for and what does Google rate highly? Utilising tools such as Google search console Internal linking structure Mobile vs desktop indexing

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It's never been a better or a more daunting time to be a marketer. New disruptive technologies are changing how we shop, how we sell and even how we experience our digital worlds. Artificial intelligence, virtual reality, IoT and augmented reality will fundamentally change the landscape for marketers over the next 5 years. And for affiliate marketers, understanding this new landscape will spell the difference between growth and decline. In this session, Sentient Technologies CMO Jon Epstein will look at new technologies disrupting marketing today, as well as what's on the horizon. The presentation will inform you about key trends you need to stay aware of and discuss the kinds of impacts they could have on how you work and the results you can achieve. Key trends in marketing technologies to stay aware of What the impact will be on affiliate marketing results in the future

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This year has already proven that the forex and binary industries are not about to stabilise from a regulatory point of view. Leading Financial and Gaming Attorney Tal Itzhak Ron, Chairman and CEO of Tal Ron, Drihem and Co. will present a hands-on workshop to provide clarity over recent developments and uncertainties. What is happening in the global binary options regulation space? Are affiliates legally liable to brokers' issues with traders? Content and "Character" Affiliates and deceptive marketing Court rulings you should know about Affiliate and IBs responsibilities comparison

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Roy sebag - LAC 2017 - FinTech affiliates

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1. How To Choose An Agency And avoid the coming zombie apocalypse

2.

3. How to Start... http://www.buyzombie.com/2007/06/12/zombie-clothing/zombie-shirts/zombie-pwnage-t-shirt/

4.

5. Guarantees – We Haz Sum Credit: Declan McCullagh

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7. What *IS* Possible Then? www.zombieportraits.com

8.

9. Link Farms http://www.macworld.com/appguide/app.html?id=400446&expand=false http://www.flickr.com/photos/fifikins/4719789589/

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11. Expectations http://io9.com/5080787/harold-and-kumar-director-takes-a-bite-out-of-corporate-zombies

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13. How To Check An Agency Out NewMediaAge http://www.flickr.com/photos/44124466908@N01/3971755099/

14.

15.

16. What Can I do If They Screw Up? http://zombietools.net/

17.

18. But Remember... http://newmediapop.com/wp-content/uploads/2009/09/zombie.jpg

20. Judith Lewis Head of Search Beyond [email_address] Twitter.com/JudithLewis www.bynd.com www.SEO-Chicks.com MostlyAboutChocolate.com