It's been talked about before; ranking on brand phrases, but today this strategy makes more sense than ever. Operators are winning more rankings on generic phrases, squeezing out affiliates and forcing you to rethink you rankings game plan. Why are operators getting stronger and stronger rankings? It's because links are losing their power and the vacuum is being filled with engagement signals. If the new battleground is engagement, how can affiliates be really engaging and earn more money? Nick Garner, Founder & CEO Oshi Online Casino will demonstrate how affiliates can rank and convert on brand phrases and why for Oshi Online Casino, to do so is win-win for both the operator and affiliate. Thinking 'engagement first' Targeting operators who are easy to rank on How and why ranking on brand is a fair deal for everyone