2. 2016 NaHHA Board of
Directors
December 16, 2016
John Aeto – President
Principal, The Kalaimoku Group
Phil Sammer – Vice President & Treasurer
General Manager, ʻIlima Hotel
Jace McQuivey – Secretary
Vice President & General Legal Counsel, Hawaiʻi
Reserves, Inc.
3. 2016 NaHHA Staff
December 16, 2016
Pohai Ryan – Executive Director
Malia Sanders – Office Manager &
Assistant to Executive Director
4. 2016 NaHHA Team
December 16, 2016
Kaia Consulting – Public Relations, Marketing, Social Media
JKL Consulting – Events Kāhea
iHawaii Digital – Website Development & Mobile Applications
Hiʻilani Shibata – Lead Cultural Trainer
*Kumu Joe Recca – Waikīkī Cultural Historian
7. New Partners
December 16, 2016
American Indian & Alaskan Native Tourism Association - AIANTA
Mayor’s Office of Culture and Arts - MOCA
Department of Land & Natural Resources
State of Hawaii – DLIR ETF Micro Grant
Association of Hawaiian Civic Clubs
Maui Chamber of Commerce
Pacific Rim Concepts
Military Joint Spouses
Expedia Hawaii
Enterprise Holdings
Maui County
May Day Waikiki
Duke’s Fest
‘Aha Mele
Mele on the Rooftop
PA‘I Foundation
Star Beach Boys
Hawaiian Oceans
Big Wave Dave
8. Employment Training Fund
December 16, 2016
Date Series/Module Time Location
January 12, 2017 S7M1 – ALOHA 8:00a-10:00a Oʻahu – Waikīkī Community Center
January 18, 2017 S4M3 – FISHPOND 8:30a-12:30p Oʻahu – Paepae o Heʻeia
January 19, 2017 S7M3 – KULEANA 8:00a-10:00a Oʻahu – Waikīkī Community Center
January 25, 2017 S3M3 – WAIKIKI HISTORIC TRAIL 9:00a-1:00p Oʻahu – Kahi Halia Aloha Burial
Mound
February 2, 2017 S7M2 – MAHALO 8:00a-10:00a Oʻahu – Waikīkī Community Center
February 8, 2017 S4M3 – FISHPOND 8:30a-12:30p Oʻahu – Paepae o Heʻeia
February 9, 2017 S7M1 – ALOHA 8:00a-10:00a Oʻahu – Waikīkī Community Center
February 22, 2017 S3M3 – WAIKIKI HISTORIC TRAIL 9:00a-1:00p Oʻahu – Kahi Halia Aloha Burial
Mound
March 9, 2017 S7M3 – KULEANA 8:00a-10:00a Oʻahu – Waikīkī Community Center
March 15, 2017 S4M3 – FISHPOND 8:30a-12:30p Oʻahu – Paepae o Heʻeia
March 29, 2017 S3M3 – WAIKIKI HISTORIC TRAIL 9:00a-1:00p Oʻahu – Kahi Halia Aloha Burial
Mound
March 30, 2017 S7M2 – MAHALO 8:00a-10:00a Oʻahu – Waikīkī Community Center
24. 2016 Public Relations &
Social Media Report
December 16, 2016
Presented by: Kaia Consulting
25. 2016 PR Objectives & Goals
December 16, 2016
Presented by: Kaia Consulting
Increase social media presence
Promote NaHHA’s sponsorship roles
Position NaHHA as a thought leader in culture & hospitality
Promote NaHHA’s services and products
26. 2016 Highlights
December 16, 2016
Presented by: Kaia Consulting
New social media calendar & pro-active content planning
Cultural tourism news segments on Hawaii News Now – Merrie
Monarch week (April)
Aloha Initiative
Mango Jam
IUCN
Kipa Aloha Sessions at Hawaii Tourism Conference
Pohai’s appointment on AIANTA board
27. Broadcast (TV & Radio)
December 16, 2016
Presented by: Kaia Consulting
March 28 & 30 and April
1 (Hawaii News Now
Sunrise) Cultural
Tourism features
June 13 (Hawaii News
Now) Aloha Initiative
interview
July 1 (KZOO) Mango
Jam Honolulu
interview
July 19 (KHON) –
Mango Jam Honolulu
interview
September 26 (KITV) –
Kipa Aloha sessions at
HTC & NATIVE Act
signing
November 11 (Hawaii
News Now) – Pohai’s
AIANTA appointment
28. Print
December 16, 2016
Presented by: Kaia Consulting
January - Hawaii Business magazine “Change Agents”
May 17– Pacific Business News “Tourism industry needs more cultural knowledge,
NaHHA says”
Sept. 1 – Star-Advertiser “Conservation summit turnout soars”
Nov. 18 – Pacific Business News “People on the Move – Pohai Ryan”
30. Social Media &
Monthly E-Newsletter
December 16, 2016
Presented by: Kaia Consulting
Increased Instagram
followers
Proactive content
planning for Facebook
Shift in E-newsletter
content with focus on
Events Kahea
Kuʻi Ka Pahu –
monthly newsletter
33. More to come in 2017…
December 16, 2016
Presented by: Kaia Consulting
Opportunities for
award nominations
Opportunities for
radio partner for PSAs
20th Anniversary PR
campaign and
activities
AIANTA relationship
35. What is the Events Kāhea?
December 16, 2016
Presented by: JKL Consulting
Each Wednesday NaHHA issues its Events Kāhea featuring events, activities, and
historic facts relating to Hawaiʻi and the Hawaiian culture.
To be eligible for posting, Events must include the following:
Have a Native Hawaiian Cultural component for posting within the State of Hawaii
Have a Native Hawaiian or Polynesian Cultural component for postings in the
Continental US
Be a “Special Event” not something that happens as part of a regular schedule of
events
Include a photo in jpg or png format
Include text regarding the event, pdf copies not accepted
Emailed to info@nahha.com no later than the Monday prior
36. What does the Events Kāhea
consist of?
December 16, 2016
Presented by: Kaia Consulting
Event Kāhea consists of
Historical fact relating to a particular wahi pana (place)
Event listings from:
Oʻahu
Maui
Hawaiʻi Island
Kauaʻi
Continental United States
Events must have a Hawaiian culture component (i.e. Hawaiian music
performance, Hawaiian crafts workshop, etc.)
41. December 16, 2016
Presented by: iHawaii Digital, LLC
NaHHA Digital Objectives 2016
Increase digital visibility of NaHHA’s digital brand:
Aggressive SEO for nahha.com
Increase visitors
Develop and create multiple digital products associated
42. December 16, 2016
Presented by: iHawaii Digital, LLC
NaHHA.com
www.nahha.com
Re-designed in 2015
Growth of 300% in visitors since re-design
Visually appealing
Ease of function and use
Reflects NaHHA’s mission
43. December 16, 2016
Presented by: iHawaii Digital, LLC
NaHHA Digital Details
NaHHA.com
SEO – every page of Nahha.com is optimized
monthly to ensure that they are coming up 1st
in Google search engines and 1st page Yahoo &
Bing for Hawaiian Culture Training.
45. December 16, 2016
Presented by: iHawaii Digital, LLC
IUCN 2016 Mobile App
IUCN Train
Honolulu, Hawaii (808) 628-6374 info@nahha.com
The Native Hawaiian Hospitality Association is the lead Hawaiian Culture training
organization for the IUCN Volunteer participants. IUCN Train is the digital
platform that supports the Native Hawaiian Training for IUCN Congress
Volunteers & Attendees. It is also a built in Oahu travel guide and resource for
Hawaiian Culture, language and places.
47. December 16, 2016
Presented by: iHawaii Digital, LLC
Kipa Aloha at Hawaii Tourism
Conference 2016
Kipa Aloha
Honolulu, Hawaii (808) 628-6374 info@nahha.com
The Native Hawaiian Hospitality Association Kipa Aloha Session within the Hawai'i Tourism 2016 Conference.
Showcasing Hawaiian Culture and practices with educational sessions from cultural practitioners and educators
throughout Hawai'i. This app provides information moolelo, manao and best practices of past, present and future
visitor experiences.
49. December 16, 2016
Presented by: Hiʻilani Shibata
Trainings, Events, & Inquiries
0 2 4 6
March
April
May
June
July
August
September
October
November
Events other than
trainings
Completed Trainings
Inquiries
51. December 16, 2016
Presented by: Hiʻilani Shibata
Highlights
Morning news segment on Rapid Ohiʻa death during Merrie Monarch Festival.
HTA Taiwan/China Mission, conducted cultural trainings in 4 cities.
Beach Boy trainings for 3 different stands.
One training on Kona by Keala Kadooka.
IUCN webinar to an international audience, 500 person volunteer in person training.
AIANTA conference
Grand total of people that have taken our trainings:
52. December 16, 2016
Presented by: Hiʻilani Shibata
Looking forward…
HTA Maʻemaʻe webinars
Online cohort for those in the Hospitality Industry that want to learn more in depth
Hawaiian Culture concepts.
Revisit those who have taken trainings from 2015
More trainings through ETF and other venues.