SlideShare une entreprise Scribd logo
1  sur  1
Télécharger pour lire hors ligne
ABlueprint
for Creating Amazing
Real Estate Content
1
2
5
The highest-ranking content tends to have URLs
around 50 characters. Don’t try and fit every last detail
about the home/community there.
Graphics, animations,
videos, and other
interactive features
convert twice as many
from casual website
visitors to qualified leads.
Larger fonts (average of 15.8px)
tend to rank higher. Don’t choose
overly fancy fonts, either.
Arial Courier Verdana
The title has to sell
the click. This is what
people see in search
results, so give them a
reason to click it.
Search engines want to deliver content as fast
as possible. When you use a lot of images, keep
the file sizes small so the page loads quickly.
Low quality images tend to turn
homebuyers off. Quickly. They want
to see the details clearly.
Include “Rich” Media
Use Easy-to-Read Fonts
6 Optimize the Page Load Speed
Use Shorter URLs
Perfect
The Title
3
4 Use Easy-to-Read Words
Studies suggest that highly ranked
content is easily understood by
13-15 year olds.
123
15.8 px
FancyFonts
7
8
Use More than One Image
Only Use Professional Photos
Don’t think a single stock image is
sufficient. Several images can
keep readers engaged.
Floating share buttons can encourage
users to share what they find. Make it easy
to share listings, images, and information.
Make Social Sharing
Buttons Easy to Use
9
Make it as Long as it Needs to Be10
If you’re creating an important resource,
you’re looking at something over 2K words.
If you’re creating something quick and fun,
shorter may work better.
Be Part of the Community11
Link to useful and authoritative sites.
You can then reach out to those sites and
inform them you’re mentioning them in a
piece of content.

Contenu connexe

Tendances

Tendances (10)

Keyword Optimization Guide - ASO and App Store Marketing
Keyword Optimization Guide - ASO and App Store MarketingKeyword Optimization Guide - ASO and App Store Marketing
Keyword Optimization Guide - ASO and App Store Marketing
 
Laughlin Constable Web Accessibility Basics for Web Developers
Laughlin Constable Web Accessibility Basics for Web DevelopersLaughlin Constable Web Accessibility Basics for Web Developers
Laughlin Constable Web Accessibility Basics for Web Developers
 
ASO Hacks: App Store Optimization Cheat Sheet
ASO Hacks: App Store Optimization Cheat SheetASO Hacks: App Store Optimization Cheat Sheet
ASO Hacks: App Store Optimization Cheat Sheet
 
Websites Made Easy
Websites Made Easy Websites Made Easy
Websites Made Easy
 
SEO Trainning Class by Amardeep Yadav
SEO Trainning Class by Amardeep YadavSEO Trainning Class by Amardeep Yadav
SEO Trainning Class by Amardeep Yadav
 
From Amazon Affiliate to Fulfillment by Amazon – Your Road Map
From Amazon Affiliate to Fulfillment by Amazon – Your Road MapFrom Amazon Affiliate to Fulfillment by Amazon – Your Road Map
From Amazon Affiliate to Fulfillment by Amazon – Your Road Map
 
Affiliate Marketing With Amazon Products
Affiliate Marketing With Amazon ProductsAffiliate Marketing With Amazon Products
Affiliate Marketing With Amazon Products
 
10 tips to improve your website
10 tips to improve your website10 tips to improve your website
10 tips to improve your website
 
Mobile Email Design, Strategies, Workflow and Best Practices
Mobile Email Design, Strategies, Workflow and Best PracticesMobile Email Design, Strategies, Workflow and Best Practices
Mobile Email Design, Strategies, Workflow and Best Practices
 
Scratch Me Not Competition
Scratch Me Not CompetitionScratch Me Not Competition
Scratch Me Not Competition
 

En vedette

New Microsoft Office Word Document
New Microsoft Office Word DocumentNew Microsoft Office Word Document
New Microsoft Office Word Document
RAMESH CHANDRA DAS
 
Albertus - Honneurs Certificate
Albertus - Honneurs CertificateAlbertus - Honneurs Certificate
Albertus - Honneurs Certificate
Albertus Viljoen
 

En vedette (14)

Pubmed y Cinahl
Pubmed y CinahlPubmed y Cinahl
Pubmed y Cinahl
 
Ppt0000000
Ppt0000000Ppt0000000
Ppt0000000
 
Xml bath collapsing distances
Xml bath collapsing distancesXml bath collapsing distances
Xml bath collapsing distances
 
New Microsoft Office Word Document
New Microsoft Office Word DocumentNew Microsoft Office Word Document
New Microsoft Office Word Document
 
How to Optimize your Real Estate Twitter Account
How to Optimize your Real Estate Twitter AccountHow to Optimize your Real Estate Twitter Account
How to Optimize your Real Estate Twitter Account
 
Albertus - Honneurs Certificate
Albertus - Honneurs CertificateAlbertus - Honneurs Certificate
Albertus - Honneurs Certificate
 
NEBOSH GRADE CERT.
NEBOSH GRADE CERT.NEBOSH GRADE CERT.
NEBOSH GRADE CERT.
 
Animaciones
AnimacionesAnimaciones
Animaciones
 
Règlement jeu inrocks lab
Règlement jeu inrocks labRèglement jeu inrocks lab
Règlement jeu inrocks lab
 
Speaking the same language: Harmonizing how we measure stockouts and availabi...
Speaking the same language: Harmonizing how we measure stockouts and availabi...Speaking the same language: Harmonizing how we measure stockouts and availabi...
Speaking the same language: Harmonizing how we measure stockouts and availabi...
 
Apple historia 1
Apple historia 1Apple historia 1
Apple historia 1
 
Constitucional nacionalidad y ciudadania
Constitucional   nacionalidad y ciudadaniaConstitucional   nacionalidad y ciudadania
Constitucional nacionalidad y ciudadania
 
Secuencia didáctica para la construcción de una novela
Secuencia didáctica para la construcción de una novelaSecuencia didáctica para la construcción de una novela
Secuencia didáctica para la construcción de una novela
 
Vamos con gozo2
Vamos con gozo2Vamos con gozo2
Vamos con gozo2
 

Similaire à The Blue Print for Creating Amazing Real Estate Content

Usability and Accessiblity
Usability and AccessiblityUsability and Accessiblity
Usability and Accessiblity
Darren Jackson
 
Website Design2
Website Design2Website Design2
Website Design2
Eric Legg
 
Website Design Part 1
Website Design Part 1Website Design Part 1
Website Design Part 1
Eric Legg
 
some notes on web designing
some notes on web designingsome notes on web designing
some notes on web designing
leonilitabadillo
 
Web Design - The Forgotten Nuts and Bolts
Web Design - The Forgotten Nuts and Bolts Web Design - The Forgotten Nuts and Bolts
Web Design - The Forgotten Nuts and Bolts
kenobi
 
Block2 Session3 Presentation
Block2 Session3 PresentationBlock2 Session3 Presentation
Block2 Session3 Presentation
Michael Gwyther
 
SEO Presentation - The 42nd Estate - BRA - City of Boston
SEO Presentation - The 42nd Estate - BRA - City of BostonSEO Presentation - The 42nd Estate - BRA - City of Boston
SEO Presentation - The 42nd Estate - BRA - City of Boston
The 42nd Estate
 

Similaire à The Blue Print for Creating Amazing Real Estate Content (20)

Lecture 3
Lecture 3Lecture 3
Lecture 3
 
Usability and Accessiblity
Usability and AccessiblityUsability and Accessiblity
Usability and Accessiblity
 
Website Design2
Website Design2Website Design2
Website Design2
 
Website Design Part 1
Website Design Part 1Website Design Part 1
Website Design Part 1
 
The good, the bad, the ugly - Best Practices for Design in SharePoint
The good, the bad, the ugly - Best Practices for Design in SharePointThe good, the bad, the ugly - Best Practices for Design in SharePoint
The good, the bad, the ugly - Best Practices for Design in SharePoint
 
Website usability ideas for business growth
Website usability ideas for business growthWebsite usability ideas for business growth
Website usability ideas for business growth
 
some notes on web designing
some notes on web designingsome notes on web designing
some notes on web designing
 
Web Design - The Forgotten Nuts and Bolts
Web Design - The Forgotten Nuts and Bolts Web Design - The Forgotten Nuts and Bolts
Web Design - The Forgotten Nuts and Bolts
 
E Marketing Web Design Seo Social Media
E Marketing Web Design  Seo Social MediaE Marketing Web Design  Seo Social Media
E Marketing Web Design Seo Social Media
 
E marketing webdesign seo socialmedia
E marketing webdesign  seo socialmediaE marketing webdesign  seo socialmedia
E marketing webdesign seo socialmedia
 
Search Engine Optimization in 2016
Search Engine Optimization in 2016Search Engine Optimization in 2016
Search Engine Optimization in 2016
 
Understanding Web Accessibility
Understanding Web AccessibilityUnderstanding Web Accessibility
Understanding Web Accessibility
 
Webpages
WebpagesWebpages
Webpages
 
Block2 Session3 Presentation
Block2 Session3 PresentationBlock2 Session3 Presentation
Block2 Session3 Presentation
 
SEO Copywriting that Rocks - MinneWebCon 2010
SEO Copywriting that Rocks - MinneWebCon 2010SEO Copywriting that Rocks - MinneWebCon 2010
SEO Copywriting that Rocks - MinneWebCon 2010
 
SEO Presentation - The 42nd Estate - BRA - City of Boston
SEO Presentation - The 42nd Estate - BRA - City of BostonSEO Presentation - The 42nd Estate - BRA - City of Boston
SEO Presentation - The 42nd Estate - BRA - City of Boston
 
Mkt 460 Week 6
Mkt 460 Week 6Mkt 460 Week 6
Mkt 460 Week 6
 
Web Disigning
Web DisigningWeb Disigning
Web Disigning
 
Designing a website
Designing a websiteDesigning a website
Designing a website
 
M6 - E Commerce - Designing An E Commerce Site
M6 - E Commerce - Designing An E Commerce SiteM6 - E Commerce - Designing An E Commerce Site
M6 - E Commerce - Designing An E Commerce Site
 

Dernier

Low Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 21 (Gurgaon)
Low Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 21 (Gurgaon)Low Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 21 (Gurgaon)
Low Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 21 (Gurgaon)
delhi24hrs1
 
Cheap Rate ✨➥9711108085▻✨Call Girls In Connaught Place (Delhi)
Cheap Rate ✨➥9711108085▻✨Call Girls In Connaught Place (Delhi)Cheap Rate ✨➥9711108085▻✨Call Girls In Connaught Place (Delhi)
Cheap Rate ✨➥9711108085▻✨Call Girls In Connaught Place (Delhi)
delhi24hrs1
 
Listing Turkey - 2024 - May Featured Portfolio
Listing Turkey - 2024 - May Featured PortfolioListing Turkey - 2024 - May Featured Portfolio
Listing Turkey - 2024 - May Featured Portfolio
Listing Turkey
 
Acibadem Konaklari Uskudar - Listin Turkey
Acibadem Konaklari Uskudar - Listin TurkeyAcibadem Konaklari Uskudar - Listin Turkey
Acibadem Konaklari Uskudar - Listin Turkey
Listing Turkey
 
Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...
Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...
Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...
asmaqueen5
 
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
ApartmentWala1
 
Low rate ↬Call girls in Sabzi Mandi Delhi | 8447779280}Escort Service In All ...
Low rate ↬Call girls in Sabzi Mandi Delhi | 8447779280}Escort Service In All ...Low rate ↬Call girls in Sabzi Mandi Delhi | 8447779280}Escort Service In All ...
Low rate ↬Call girls in Sabzi Mandi Delhi | 8447779280}Escort Service In All ...
asmaqueen5
 
Bptp The Amaario Launch Luxury Project Sector 37D Gurgaon Dwarka Expressway...
Bptp The Amaario Launch  Luxury Project  Sector 37D Gurgaon Dwarka Expressway...Bptp The Amaario Launch  Luxury Project  Sector 37D Gurgaon Dwarka Expressway...
Bptp The Amaario Launch Luxury Project Sector 37D Gurgaon Dwarka Expressway...
ApartmentWala1
 
Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...
Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...
Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...
ApartmentWala1
 
Cheap Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 1 (Gurgaon)
Cheap Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 1 (Gurgaon)Cheap Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 1 (Gurgaon)
Cheap Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 1 (Gurgaon)
delhi24hrs1
 
Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...
Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...
Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...
asmaqueen5
 

Dernier (20)

Vanam At Purva Soukhyam Guduvanchery.pdf.pdf
Vanam At Purva Soukhyam Guduvanchery.pdf.pdfVanam At Purva Soukhyam Guduvanchery.pdf.pdf
Vanam At Purva Soukhyam Guduvanchery.pdf.pdf
 
Low Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 21 (Gurgaon)
Low Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 21 (Gurgaon)Low Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 21 (Gurgaon)
Low Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 21 (Gurgaon)
 
Retail Space for Lease - 1221 W. Main St., Sun Prairie, WI
Retail Space for Lease - 1221 W. Main St., Sun Prairie, WIRetail Space for Lease - 1221 W. Main St., Sun Prairie, WI
Retail Space for Lease - 1221 W. Main St., Sun Prairie, WI
 
Ganga Platinum Kharadi Pune brochure.pdf
Ganga Platinum Kharadi Pune brochure.pdfGanga Platinum Kharadi Pune brochure.pdf
Ganga Platinum Kharadi Pune brochure.pdf
 
construction material procurement in India
construction material procurement in Indiaconstruction material procurement in India
construction material procurement in India
 
Cheap Rate ✨➥9711108085▻✨Call Girls In Connaught Place (Delhi)
Cheap Rate ✨➥9711108085▻✨Call Girls In Connaught Place (Delhi)Cheap Rate ✨➥9711108085▻✨Call Girls In Connaught Place (Delhi)
Cheap Rate ✨➥9711108085▻✨Call Girls In Connaught Place (Delhi)
 
Listing Turkey - 2024 - May Featured Portfolio
Listing Turkey - 2024 - May Featured PortfolioListing Turkey - 2024 - May Featured Portfolio
Listing Turkey - 2024 - May Featured Portfolio
 
Acibadem Konaklari Uskudar - Listin Turkey
Acibadem Konaklari Uskudar - Listin TurkeyAcibadem Konaklari Uskudar - Listin Turkey
Acibadem Konaklari Uskudar - Listin Turkey
 
Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...
Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...
Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...
 
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
BPTP THE AMAARIO Luxury Project Invest Like Royalty in Sector 37D Gurgaon Dwa...
 
Low rate ↬Call girls in Sabzi Mandi Delhi | 8447779280}Escort Service In All ...
Low rate ↬Call girls in Sabzi Mandi Delhi | 8447779280}Escort Service In All ...Low rate ↬Call girls in Sabzi Mandi Delhi | 8447779280}Escort Service In All ...
Low rate ↬Call girls in Sabzi Mandi Delhi | 8447779280}Escort Service In All ...
 
Bptp The Amaario Launch Luxury Project Sector 37D Gurgaon Dwarka Expressway...
Bptp The Amaario Launch  Luxury Project  Sector 37D Gurgaon Dwarka Expressway...Bptp The Amaario Launch  Luxury Project  Sector 37D Gurgaon Dwarka Expressway...
Bptp The Amaario Launch Luxury Project Sector 37D Gurgaon Dwarka Expressway...
 
Eldeco Dwarka Project In Delhi-brochure.pdf.pdf
Eldeco Dwarka Project In Delhi-brochure.pdf.pdfEldeco Dwarka Project In Delhi-brochure.pdf.pdf
Eldeco Dwarka Project In Delhi-brochure.pdf.pdf
 
Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...
Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...
Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...
 
Madhugiri Boucher Managed Farmland (knx)
Madhugiri Boucher Managed Farmland (knx)Madhugiri Boucher Managed Farmland (knx)
Madhugiri Boucher Managed Farmland (knx)
 
Yashwin Enchante Uppar Kharadi Pune E-Brochue.pdf
Yashwin Enchante Uppar Kharadi Pune  E-Brochue.pdfYashwin Enchante Uppar Kharadi Pune  E-Brochue.pdf
Yashwin Enchante Uppar Kharadi Pune E-Brochue.pdf
 
Cheap Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 1 (Gurgaon)
Cheap Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 1 (Gurgaon)Cheap Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 1 (Gurgaon)
Cheap Rate ✨➥9582086666▻✨Call Girls In Gurgaon Sector 1 (Gurgaon)
 
Explore Dual Citizenship in Africa | Citizenship Benefits & Requirements
Explore Dual Citizenship in Africa | Citizenship Benefits & RequirementsExplore Dual Citizenship in Africa | Citizenship Benefits & Requirements
Explore Dual Citizenship in Africa | Citizenship Benefits & Requirements
 
Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...
Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...
Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...
 
Parksville 96 Surrey Floor Plans May 2024
Parksville 96 Surrey Floor Plans May 2024Parksville 96 Surrey Floor Plans May 2024
Parksville 96 Surrey Floor Plans May 2024
 

The Blue Print for Creating Amazing Real Estate Content

  • 1. ABlueprint for Creating Amazing Real Estate Content 1 2 5 The highest-ranking content tends to have URLs around 50 characters. Don’t try and fit every last detail about the home/community there. Graphics, animations, videos, and other interactive features convert twice as many from casual website visitors to qualified leads. Larger fonts (average of 15.8px) tend to rank higher. Don’t choose overly fancy fonts, either. Arial Courier Verdana The title has to sell the click. This is what people see in search results, so give them a reason to click it. Search engines want to deliver content as fast as possible. When you use a lot of images, keep the file sizes small so the page loads quickly. Low quality images tend to turn homebuyers off. Quickly. They want to see the details clearly. Include “Rich” Media Use Easy-to-Read Fonts 6 Optimize the Page Load Speed Use Shorter URLs Perfect The Title 3 4 Use Easy-to-Read Words Studies suggest that highly ranked content is easily understood by 13-15 year olds. 123 15.8 px FancyFonts 7 8 Use More than One Image Only Use Professional Photos Don’t think a single stock image is sufficient. Several images can keep readers engaged. Floating share buttons can encourage users to share what they find. Make it easy to share listings, images, and information. Make Social Sharing Buttons Easy to Use 9 Make it as Long as it Needs to Be10 If you’re creating an important resource, you’re looking at something over 2K words. If you’re creating something quick and fun, shorter may work better. Be Part of the Community11 Link to useful and authoritative sites. You can then reach out to those sites and inform them you’re mentioning them in a piece of content.