1. Online Event Marketing
Strategies

2. • Placing a sales message in front of a qualified
prospect is always a marketing goal. one way
to accomplish this is through event marketing,
in which a company is associated with a
special event. this can work well when the
company products closely tie in with the
event. the key to this strategy is finding or
creating an event that opens prospects minds
to the marketing message.

3. Traditionally marketers have thought event
marketing as sponsoring a sporting event, industry
conference, or even special cause or project, here
is these efforts can be translated online;
• Advertise on a site associated with a major
event. take a look at what sort of advertising
you could do that would tie in with an upcoming
sporting event. for example ,the kentucky derby
web site offers several advertising opportunities
for companies

4. • Sponsor an organizations online event.
sponsoring an event that is closely related to
your product or company has advantage of
being seen as helping make an event or
activity possible. this could be a community-
service project that includes an informational
web site.
• Donate to a nonprofits auction. fund-raising
activities help many nonprofit organizations
and donations from businesses provide many
of the products sold through auctions.

5. Online Event Marketing Strategies
• Tie into a product. Dole, the fruit and
vegetable company, has a product tie-in
promotion with the zany brainy chain of toy
stores and e-commerce web site. this
association helps consumers see dole as being
interested in helping kids grow mentally and
physically.

6. • Create a content site .Many times, it is
possible to create a content site that educates
and informs customers about your product
category and leads the audience back to your
web site. Dole 5 A day web site provides
educational materials and lesson plans for
teachers, information for parents, and
activities for kids.

7. Exhibit Marketing Mistake: Ten Tips on
how to avoid them!
• The key to great exhibiting is marketing. but
marketing is a very inexact science that leaves
room for a multitude of errors to occur. that
following are 10 of the most common
marketing mistakes that exhibitors often
make. learn to avoid them and you will
increase your chances for a successful
tradeshow.

8. Have A Proper Exhibit Marketing Plan
• Having both a strategic exhibit marketing and
tactical plan of action is a critical starting
point. in order to make tradeshows a powerful
dimension your company‘s overall marketing
operation, there must be total alignment
between the strategies marketing and your
exhibit marketing plan. Tradeshow should not
be a stand-alone venture. know and
understand exactly what you wish to achieve-
increasing market-share with existing users.

9. Have A Well-defined Promotional Plan
• A significant part of your marketing includes
promotion pre-show, at-show and post-show.
most exhibitors fail to have plan that
encompasses all three areas. budget is
naturally going to play a major role in
deciding what and how much promotional
activity is possible. developing a meaningful
theme or message that ties into your
strategic marketing plan will then help to
guide promotional decisions. know whom
you want to target and then consider having
different promotional programs aimed at the
different groups you are interested in
attracting.

10. Use Direct Mail Effectively
• Direct mail is still one of the most popular
promotional vehicles exhibitors use. from
postcards to multi-piece mailings, attendees
are deluged with invitations to visit booths.
many of the mailings come from show
management lists and as a result, everyone
gets everything. to target the people you want
visit your booth ,use your own list of
customers and prospects- it’s the best one
available

11. Give Visitors an incentive to Visit Your
Booth
• Whatever promotional vehicles you use, make
sure that you give visitors a reason to come
and visit you. with a hall overflowing with
fascinating products/services, combined with
time constraints, people need an incentive to
come and visit your booth. first and foremost
their primary interest is in ‘’what’s new!’’ they
are eager to learn about the latest
technologies, new application ,or anything
that will help save them time and/or money.

12. Have Giveaways that Work
• Tied into giving visitors an incentive to visit
your booth is the opportunity to offer a
premium item that will entice them. your
giveaway items should be designed to
increase your memorability, communicate,
motivate, promote or increase recognition of
your company.

13. Use Press Relations Effectively
• Public relations is one of the most cost-
effective and successful methods for
generating large volumes of direct inquires
and sales, before the show ask show
management for a comprehensive media list,
and find out which publications are planning a
special show edition. send out newsworthy
press release focusing on what’s new about
your products/service, or highlighting a new
application or market venture.

14. Differentiate your Products/Services
• Too many exhibitors are happy to use the ‘’me
too’’ marketing approach. Examine their
marketing plans and there’s an underlying
sameness about them. with shows that attract
hundreds of exhibitors, there are very few that
seem to ‘’stand out from the crowd.’’ since
memorability is an integral part of a visitors
show experience ,you should be looking at what
makes you different and why a prospect should
buy from you.

15. Use The Booth as an Effective
Marketing Tool
• On the show floor your exhibit makes a strong
statement about who your company is, what
you do and how you do it. the purpose of your
exhibit is to attract visitors so that you can
achieve your marketing objectives. In addition
to it being an open, welcoming and friendly
space, there needs to be a focal point and a
strong key message that communicates a
significant benefit to your prospect.

16. Realize that Your People are Your
Marketing Team
• Your people are your ambassadors. they represent
everything your company stands for, so choose
them well. Brief them beforehand and make sure
that they know; why you are exhibiting; what you
are exhibiting and what you expect from them.
exhibit staff training is essential for a unified and
professional image. make sure that they sell
instead of tell; don’t try to do too much;
understand visitor needs; don’t spend too much;
and know how to close the interaction with a
commitment to follow-up.

17. Follow-up Promptly
• The key to your tradeshow success is wrapped up in
the lead-management process. the best time to plan
for follow-up is before the show. show leads often take
second place to other management activities that
occur after being out of the office for several days. the
longer leads are left unattended, the colder and more
mediocre they become. it is to your advantage to
develop an organized, systematic approach to follow-
up. establish a lead handling system, set time lines for
follow-up, use a computerized database for tracking,
make sales representative accountable for leads given
to them, and then measure your results.

18. How to Prepare for a Fundraising Event
• All you really have to do is figure out what
type of fundraising event you want to host
and how much you should charge your
attendees. while there are many different
choices for a great fundraising event, many
people simply choose to host a fundraising
dinner because they are an excellent way for
attendees to meet the politician and socialize
amongst themselves.

19. How to Organize a Shining Event
• An event is any activity that requires you to make
arrangements before the program can actually
take place. it may be anything from an
introductory meeting to a conference. no matter
how small or easy an event may seem some
forethought is required. A successful event is the
result of a major investment of time and sound
planning. since many dynamics and factors are
involved working with assumptions has to be
avoided. the following are the ingredients of a
successful event:

20. Have Good Event Pre-planning
Processes
• Have a clear vision for the event. there is need
to create a vision for what the event will look
like. in pre-planning(planning that is done
before the event commences) one should:
a. Declare the event’s purpose. in other words be
clear about why you are having the event. The
event purpose will help you from drifting off.
b. identify the key driver of the event and stick to
it.[it can be to wed to people,or get
peoplesave etc.]

21. Have a clear picture of the people, resources
and activities in the event.
a. Decide who will be involved and assign
specific responsibilities to each volunteer in
the committee. all key areas of responsibility
have to be monitored and supervised
regularly. there might be a need to have
subcommittees for different areas.
b. Determine the amount of available funds and
the amount you are willing to spend.
consider and contact potential co-sponsors
for your event and decide each co-sponsor’s
responsibilities

22. c. Know who your intended audience is and
determine a realistic expectation of event
attendance in terms of numbers and the type
of people
d. Identify potential location where the event
could be held apply for and sure to receive a
written confirmation that the event spaces
you want are available for you to use.
e. Begin developing an effective advertising
campaign

23. Have means of measuring and monitoring
event progress
a. Develop a realistic timeline for beginning and
completing the various components of the
planning process
b. The 7questions: what, why, how much, who,
how, when, where must be asked at all times in
the planning process to ensure that all areas are
covered and justified for
c. The three key factors of an excellent event: time
factor, quality factor and cost factor have to be
closely monitored and controlled effectively
through the event planning process.

24. Conclusion
In conclusion, a good event is a result of proper
pre-planning and it is easy to run and control.
Proper monitoring and evaluation of an event
will distinguish a successful from an
unsuccessful event. An event with properly
monitored processes will always shine out.
finally, investing quality time in pre-planning,
avoiding making assumption and dealing with
all key issues will guarantee that you will have
a successful, shining event

25. Reduce Event Management Cost with
Online Registration
• In today’s events industry, with the rising price or
materials and services, it can be a real challenge
to grow your event and maintain the quality
experience that your loyal attendees have come
to expect. if inflated costs are contributing to a
slow-down the thing you need to streamline
administration and do more with the human
resources and budget you already have. here are
some ways that online registration software can
help streamline event management.

26. Reduced Printing Costs
• It used to be that all event registration, marketing and
communication were done on paper. The event would
print advertisement and post them all over town, the
attendee would fill out a paper registration form, the
event staff would mail a paper confirmation back to
the attendee and after the event was all over, the
event organizer would send out a flyer to his attendees
with an announcement about following year’s event.
taking your event online with event management
software will easily cut your printing costs and paper
consumption in half pre-event marketing can be done
with email advertising campaigns that have been
proven to be more effective than post.

27. Reduced Staff Hours
• As mentioned above, one of the great advantage
to offering event registration online is that your
participants will receive an automatic
confirmation email immediately following the
submission of their data and payment. this is not
only eliminates the event staff’s need to print and
mail a confirmation but also puts the registrant’s
mind and ease. event management software will
also dramatically cut the number of hour your
staff spends manually entering participant data
into a spreadsheet or event database.

28. Reduced Over-purchase of Merchandise
and Food
• Collecting event participant data by way of paper form
means that there is lag time between when the form is
received by mail and when that data is available in your
database. in those last few weeks before the event, the
speed at which you are able to get your participant
data updated in the database is crucial. in conclusion,
growing your event without an increase in staff payroll,
and hours in the office is possible! cost efficiency
without a cut to the services you offer the attendee is
the smart way to grow your event. A good event
management system will help you streamline the
logistics involved in planning your event and enable
you to get more done with the money and staff you
already have

29. Planning Your Fundraising Campaign-How Nonprofits
Raise More Funds Online in a Global Recession
• Fundraising for your nonprofit or charitable
organization should be a positive happy
experience, right?
It’s about helping a great cause-sending kids to a
national competition, improving a community,
finding medical cures, saving animals and more.
these are important issues in our lives, but
times have become more and more challenging
for fundraisers.

30. Here are two challenges fundraiser now face when
planning fundraising events & activities to raise more
funds:
1. We deal with uncertain revenue streams, escalating
overhead, and generating new interest from patrons and
donors. Now as were experiencing one of the worst
recession in decades, you may not be sure how plan your
fundraising. what can you expect from donors? will they be
there for you? even if they want give, do they want what
you’re offering
2. Another big challenge is the way we’ve approached the job
in the past. usually the process is shared by parents, kids and
small business professionals. We “fan out” with our
products and ask for the sale or set up sites for donations.
then, since most of us don’t like to actually ”sell stuff,” we
put it off. ultimately, many people on the team end up
buying “the stuff,” only to give it away or store it in the
garage-again

31. So How Can Nonprofit and Charitable
Organization Rise More Funds Now
• One innovative alternative has evolved and is
getting lots of attention. The concept is based on
the rise and undeniable appeal of global e-
commerce. according to independent business
researchers at Forrester research, online retail
sales reached $175 billion in 2007 and are
projected to grow to $335 billion by 2012 in the
united states. e-commerce has consistently grown
by double digits each for many reasons like
convenience, variety and savings. And , most
importantly, online shoppers seem to be less
sensitive to adverse economic conditions than the
average U.S consumer.

32. How Can Nonprofit Organization Raise
Money Online
• Your organization can send donors to a
professionally designed and managed website that
displays your charity’s identity .people could shop
be in a commissionable position without having to
do anything! No recruits to find. No doorbells to
ring. No inventory to manage. Just checks to cash.
with the growth of e-commerce, successful
businesses are emerging that distribute
merchandise to online customers. this opens the
door for others like you earn commissions by
bringing consumers to the online stores and malls.

33. Here are 4 benefits of raising money for
Nonprofit Online Using Auction Sites
1. It’s a win-win fund raising option for you and
your donors
2. You will start an excited buzz among patrons of
your organization which means one customer
can bring in many more
3. It’s a possible source for tremendous revenue
for your nonprofit organization
4. Its an inexpensive system with hands-off
maintenance

34. 10 reasons Meeting and Events are
Important in Tough Times
• When the powers that be come swinging the axe
towards your event or meeting, here are ten
points to make so they think twice. The
arguments below are similar to those offered by
advertising professionals over the years when
advertising is looked at as an unnecessary
expense by the cost cutters. These arguments
take a different twist, however, since they were
developed with input from meeting planners.
stand firm and just might be able to convince the
powers that be that it is still necessary to hold
your meeting or event!

35. 1. Companies that do hold meetings set
themselves apart from the masses that are
slashing and cutting back. they will have an edge
when economy picks up again.
2. Holding off-site meetings and conventions sends
the message that ‘we’ as a company are solid
3. We can have meeting, but we will keep it low
key. its not politically correct to do something
extravagant right now.
4. ROI(return on investment) is always tricky to
measure but for meetings and convention, we
can prove they boost the bottom line: solidified
relationship are more important now than ever.

36. 5. Sharing information with all who need it at
the same time is critical to the success of our
new project or new product launch.
6. Meetings create enthusiasm that is
contagious.
7. Hearing an outside voice makes the message
more memorable. enlisting the support of an
industry expert will give our content more
impact.
8.Using a trained facilitor assures that all points
of view are aired and considered.

37. 9.Many members of our organization rarely see
other-productivity will rise from being able to
solve common problems that are never
broached in e-mail exchanges
10. For motivation, there is nothing better than
face time.

38. How to Run Stress-Free events

39. The Ingredients of successful Events

40. The final Word
• Organizing and attending events where you’ll
meet new people and expand your mind is
crucial to stay ahead in both your personal
and business life. The world is constantly
changing and you need to change with it.
Fresh input gives you different perspective. Its
very easy to stay in your comfort zone.
however when you expand your mind, you’ll
enrich your own life and can help others to do
the same.

41. How to Get the Most Out of
networking Event
• Net working events take place all over the
country. from small towns to big cities,
networking is a part of any business model on
the planet. perhaps the biggest part of
networking is convincing yourself to be social
and nit just a wallflower. the next time you
attend a networking function consider the
following tips to help you become more
successful and bring in more business

42. What to do before a Networking Event
• Before you attend the event write down what your
strengths ,attributes and special skills are .this way you
will know exactly why someone should be interested in
what you to offer. keep these strengths in your head in
order to boost your confidence and remind yourself of
why people should be talking with and listening to
what you have to say. another great idea is to picture
the room in your mind and picture yourself shaking
hands and talking with people. by visualizing
everything you will be doing it can really help even
they most shy individuals. visualization is a powerful
tool used by many successful people whether it is in
business, sports or entertainment.

43. What to do during a Networking
Session
• When you need to get down to business have
some question prepared to ask people in order to
find out what their needs are and if your services
will help people. you don’t have to be pushy,
rather soft sell yourself and build interest. this
will make people more receptive to be helped by
you.
• talking is only half of the event .when it comes
your turn remember to repeat the individuals
name back to them, actively listen to what they
have to say and keep a mental database of as
many details you can about the person to whom
you re talking.

44. What to do after a Networking event
• Then when you return home be sure to write out
information on the back of the card or a sheet of paper
that can be stapled to the card. this way you can
maintain and build and rapport for a future meeting,
email or phone call. everyone likes a person who
remembers them. within twenty four hours be sure to
email everyone you met and say you enjoyed meeting
them. Its also good to mention a detail you remember
and suggest that they keep in touch with you.
• By incorporating these simple tips and strategies into
your next networking event not only will you enjoy
yourself more but also bring in more customers to your
business

45. How to Plan a Successful Corporate
Event
• A successful corporate event is very important
for your company. when it leaves a
memorable experience for your guests, it can
help to increase your company goodwill and
branding therefore, it is very common to se
corporations investing their money to hold
annual events to help boost up their branding
awareness

46. Some points to consider when
planning out your corporate event are:
1. What is your event’s intention? is it a thank you party
for clients and vendors? or are you planning to reveal
a new service or product to your potential clients?
2. Set time of your event.often,3 hours is appropriate for
a corporate event. then prepare your guest list and
send out invitation to them
3. If you intend to serve alcoholic drink, you should hire
a bartender.
4. Think about your menu option and discuss with your
caterer. are your preparing a buffet style or a sit down
dinner for your guests? also ,consider your guests that
may have special dietary needs

47. Short Changing Your Trade Show ROI
by Not Planning
• It seems to be a fact of life –we are poor
planners.
• And it is surprising, especially when we talk about
planning for various marketing activities which
have high price tags.
• Trade shows have proven to be an effective tool
for making marketing.still, there are far too many
exhibitors who rush into the activity,throw money
at it, and then leave wondering where their
money went.

48. • The planning process is part of the marketing
function and is comprised of multiple tasks
and responsibilities leading up to the event.
this include planning your booth space,
graphics, booth personnel, communications,
media exposure, white papers, lead criteria
sheets, and on and on. You’ve got to rehearse.
• this kind of investment of time, human
recourse, and material means that last minute
planning for trade shows ha to stop.

49. Make sure these meetings about the upcoming
trade information and then action items, so that
the entire team is well versed in what will take
place at the show.
Step 1- go over the last trade show facts and
figures to assess what was great about it, as well
as where there were areas that could use
improvement?
Step 2- outline what will take place at this show
and how it can be different from the last
experience. what are the major reasons for this
show? do you have all parties involved in the
planning process?

50. Step 3-assign team members various tasks
concerning the show activity. one might be
responsible for the booth designs, graphics,
etc. while another for the communications
strategy involving customers and prospects.
for each aspect of the show tasks, a person
should be assigned to that task and held
accountable.