This document discusses how brands can better engage audiences in the digital era through second screen experiences. It notes that people now consume, publish, and filter media through multiple channels and expect brands to participate with them rather than just advertise. The document advocates that brands reset their mindset from advertising to participating by creating second screen experiences on devices like smartphones and tablets that allow viewers to interact with television content in an interactive way.

1. SKODA - TOUR DU SOFA
IMMOVATOR CROSS MEDIA CAFE
MEDIAPARK HILVERSUM 06 NOV 2012

2. WE ARE NOT
FROM
GERMANY

3. SKODA IS PROUD
SPONSOR OF THE
TOUR DE FRANCE

4. BUT THE WATCHING
4 HOUR STAGES
CAN SOMETIMES BE
SLIGHTLY BORING...

6. IN DIGITAL ERA, PEOPLE
- EMBRACE NEW MEDIA CHANNELS BY NATURE
- CONSUME, PUBLISH AND FILTER AS THEY LIKE
- EXPECT BRANDS TO JOIN (INSTEAD OF INTRUDE)

7. MEDIA MEDIA
CONSUMPTION
PARTICIPATION
LEAN LEAN
BACKWARD FORWARD

8. RESET MINDSET:
FROM ADVERTISING
TO PARTICIPATING

9. SECOND SCREEN
SECOND SCREEN
SECOND SCREEN
SECOND SCREEN

10. Second Screen: term that refers to an additional
electronic device (e.g. tablet, smartphone) that
allows a television audience to interact with the
content they are consuming

13. SECOND SCREEN - ‘OLD SCHOOL’

16. FIRST SCREEN SECOND SCREEN
+
TELEVISION - LINEAR LAPTOP/TABLET/PHONE - INTERACTIVE

20. DISTRACTION
DEDICATION

21. BRANDING
IN DIGITAL ERA
IS NOT ABOUT
ADVERTISING
IT IS ABOUT
PARTICIPATING

23. http://swajp.dareville.com/

24. DICK@ACHTUNG.NL