De presentatie die David Mattin (Trendwatching.com) tijdens Mediapark Jaarcongres 2015. Lees meer; http://www.mediaparkjaarcongres.nl/david-mattin-big-data-drijft-revolutie-in-verhalen-vertellen-aan/
41. P a r a t u r e ,
A u g u s t 2 0 1 4
65
of consumers have stopped using a
brand’s products or services due to a bad
customer service experience.
of consumers have
stopped using a brand’s
products or services due
to a bad customer
service experience.
64. J W T, S e p t e m b e r 2 0 1 3
of BRIC millennials feel
that ‘people are more alike
around the world than they
are different’
72
65. “It's not who they are in a superficial sense –
like gender, age, or geography. It's not even
what they tell you. It's what they do.
There are 19-year-old guys who watch 'Dance
Moms', and there are 73-year-old women who
watch 'Breaking Bad’.”
Tod Yellin, VP Product Innovation
March 2015