This document discusses how Facebook advertising can help social games. It describes how a company called ONE helps optimize Facebook ads by creating thousands of ad variants, multi-testing them to find the best performing combinations, and optimizing for downloads. ONE also allows scheduling ads to run at specific times to get large scale and drive effectiveness. A VP of marketing from Playdom praised ONE's approach.

1. facebook advertising for social games Damian Routley9th December 2009

4. what we built

10. how ONE helps facebook advertising create thousands of ad & targeting variants multi test to find the perfect combination optimise on downloads schedule ads to run at specific times get huge scale to drive effectiveness

11. “that’s hot” rachelthomas VP marketing, playdom

12. thanks damian@thisisglow.com