Joshua March presentation at Tempero's social media seminar.

1. Facebook Pages as Social CRMTempero – 21st October 2009

2. Who are we? We build Facebook apps! (and other social stuff) Work mainly with agencies to help deliver marketing campaigns Manage (& help agencies manage) hundreds of facebook pages, with millions of fans

3. We work with…

5. Why Facebook? Over 300 million active users 50% log in every day 6 billion minutes spent on the site daily More than 10 million users become fans of pages *every day*

6. Facebook Pages Top people pages Michael Jackson, 10.3m fans Obama, 6.8m fans Vin Diesel, 6.1m fans Top brand pages Starbucks Coffee 4.5m fans Coca-Cola 3.7m fans Skittles 3.5m fans

7. Fan pages as social CRM? Built in viral growth Easy for fans & brands to engage and communicate Detailed demographic insight

9. Footballers fan pages

10. Footballers fan pages No marketing or media spend Took over unofficial pages Over 3.2m fans, so far

11. Engage & Communicate

12. Engage & Communicate

13. Engage & Communicate

14. Case Study: HedKandi Competition & Sweepstake Competition to become a full time HedKandi DJ with video and media entries, voting, and a sweepstakes to win a pair of DJ decks Result: 100,000 users in 4 weeks with no media spend 50% conversion to voting & email address collection

15. Customer insights Track post quality to gradually improve your fan communications using real, empirical engagement data

16. Customer insights

17. What’s next? Facebook pages are ready and waiting to use as a social CRM solution You might already have thousands of fans in unofficial pages – which you can take control of. We’re pulling together our different solutions into a single tool to make it easier for brands and agencies to manage their social campaigns through Facebook – watch this space!

18. Thank you! facebook.com/joshuamarch twitter.com/joshuamarch josh@theiplatform.com Check us out at www.theiplatform.com