How search fits in with the paid online media mix : Association of Advertisers in Ireland toolkit seminar

•Télécharger en tant que PPTX, PDF•

2 j'aime•1,187 vues

iProspect Ireland's MD Julian Lynch spoke at a toolkit seminar on the latest thinking about digital search hosted by the Association of Advertisers on October 22nd 2013. Julian spoke about how search fits in with the paid online media mix.

Marketing Technologie Business

Why only going down the search
road may not deliver maximum
business value

1

Measures of Success and KPIs

2

Maximising Paid Search

3

Real Time Bidding

4

Measuring and Optimising the User Journey

5

Final Thoughts

HOW DO WE DEFINE BUSINESS VALUE IN OUR CAMPAIGNS?

ROAS

ROI

Net
Margin

CPA

CPL

CPS

MOST COMMON CAMPAIGN OBJECTIVES

Copyright © 2013, iProspect, Inc. All rights reserved.

WE NEED DIFFERENT KPIS FOR DIFFERENT OBJECTIVES

Copyright © 2013, iProspect, Inc. All rights reserved.

Copyright © 2013, iProspect, Inc. All rights reserved.

THIS LITTLE FORMULA CAN HELP

Copyright © 2013, iProspect, Inc. All rights reserved.

SEARCH IS THE “LINKER” THAT UNLOCKS OTHER MEDIA TOUCHPOINTS

Copyright © 2013, iProspect, Inc. All rights reserved.

CHALLENGES WITH PAID SEARCH

Can be very
expensive

Can be
saturated

Lots of
established
advertisers

Well know
brands can
have it easier

Copyright © 2013, iProspect, Inc. All rights reserved.

MAKE SURE YOUR PPC FOCUSES ON ROI

COMPETITORS

VOLUME

PPC COST

SEO DIFFICULTY

CONVERSION

PROFIT

ROI

Copyright © 2013, iProspect, Inc. All rights reserved.

FOLLOW THE 6 PILLARS

Copyright © 2013, iProspect, Inc. All rights reserved.

REAL TIME BIDDING CAN BE AS COST EFFECTIVE AS PPC

Publisher
Retargeting

15-24

Publisher

Contextual

Enthusiast

DYNAMIC PRICING

Copyright © 2013, iProspect, Inc. All rights reserved.

Publisher

CAN REACH 99% OF THE INTERNET AUDIENCE THIS WAY

Copyright © 2013, iProspect, Inc. All rights reserved.

WE NEED TO MEASURE ALL TOUCHPOINTS IN THE JOURNEY

FIRST TOUCH

2ND TOUCH

3RD TOUCH

LAST TOUCH

PPC

SOCIAL
DISPLAY
SEO
AFFILIATE

Copyright © 2013, iProspect, Inc. All rights reserved.

ACTION

LAST INTERACTION MODEL CAN UNDERVALUE DISPLAY
Last
interaction

Linear

DISPLAY OFTEN ASSISTS IN MORE CONVERSIONS THAN PPC

Site

Assisted Conversions

THESE INSIGHTS ALLOW US TO DEFINE
DIFFERENT ROLES FOR DIFFERENT
INTERACTIONS AND SET DIFFERENT
SUCCESS CRITERIA

Copyright © 2013, iProspect, Inc. All rights reserved.

GOOGLE SHOPPING WILL CHANGE RETAIL NEXT YEAR

Far higher conversion
Rates than standard PPC
Competitive companies thrive

CPC & CPA Bidding

Upload full database inventory

FINAL THOUGHTS

•
•
•
•
•
•
•
•

Have flexible budgets
Have flexible creative
Be patient
Align activity with other media
Be realistic
Measure everything
Test, test, test
Get on Google Shopping

Copyright © 2013, iProspect, Inc. All rights reserved.

Contenu connexe

Dernier

Kraft Mac and Cheese campaign presentation

tbatkhuu1

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Situation Analysis | Management Company.

DanielaQuiroz63

Aryabhata I, II of mathematics of both.pptx

tegevi9289

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

How to utilize calculated properties in your HubSpot setups

ssuser4571da

👉 𝑾𝑰𝑳𝑳 𝑷𝑹𝑶𝑽𝑰𝑫𝑬 𝒀𝑶𝑼 𝑾𝑰𝑻𝑯 𝑺𝑬𝑿𝒀 𝑴𝑶𝑫𝑬𝑳𝑺 𝑾𝑯𝑶 𝑾𝑰𝑳𝑳 𝑫𝑨𝑵𝑪𝑬 & 𝑫𝑹𝑰𝑵𝑲 𝑾𝑰𝑻𝑯 𝒀𝑶𝑼 𝑨𝑵𝑫 𝑨𝑳𝑺𝑶 𝑷𝑹𝑶𝑽𝑰𝑫𝑬 𝒀𝑶𝑼 𝑺𝑬𝑿𝑼𝑨𝑳 𝑩𝑶𝑫𝒀 𝑻𝑶 𝑩𝑶𝑫𝒀 𝑴𝑨𝑺𝑺𝑨𝑮𝑬 𝑾𝑰𝑻𝑯 𝑺𝑬𝑿. 👉𝒀𝑶𝑼 𝑴𝑨𝒀 𝑻𝑨𝑲𝑬 𝑻𝑯𝑬𝑴 𝑶𝑼𝑻 𝑭𝑶𝑹 𝑨 𝑷𝑨𝑹𝑻𝒀 𝑶𝑹 𝑨𝑳𝑺𝑶 𝑭𝑶𝑹 𝑨𝑵𝒀 𝑷𝑹𝑰𝑽𝑨𝑻𝑬 𝑷𝑨𝑹𝑻𝑰𝑬𝑺. 👉𝑻𝑯𝑬𝑺𝑬 𝑮𝑰𝑹𝑳𝑺 𝑨𝑹𝑬 𝑰𝑵𝑻𝑬𝑹𝑬𝑺𝑻𝑬𝑫 𝑰𝑵 𝑯𝑨𝑽𝑰𝑵𝑮 𝑺𝑶𝑴𝑬 𝑭𝑼𝑵 𝑾𝑰𝑻𝑯 𝒀𝑶𝑼 𝑨𝑵𝑫 𝑾𝑰𝑳𝑳 𝑬𝑵𝑺𝑼𝑹𝑬 𝑻𝑯𝑨𝑻 𝒀𝑶𝑼 𝑯𝑨𝑽𝑬 𝑪𝑶𝑴𝑷𝑳𝑬𝑻𝑬 𝑭𝑼𝑵. 28/April/2024 {{🎗️SCH🎗️}} 8923113531 How to book call girls The Booking process is particularly time-saving and more comfortable for us. Below mentioned are the steps you need to follow to hire our call girl: Step 1 - Visit our Call Girls Service website Step 2 - check for the portfolios of our sexy and hot call girls Step 3 - check on the services provided by the specific call girls Step 4 - Once you have selected the call girls and respective services, go to the contact us page. Step 5 - on the contact page, you will get our phone number, WhatsApp number, and email address. You can choose any one of them to connect with us. Call Us – 8923113531 ✣ ✤ ✥ ✦ 𝑻𝑰𝑴𝑬 𝑾𝑨𝑺𝑻𝑬𝑹𝑺 𝑨𝑵𝑫 𝑩𝑨𝑹𝑮𝑨𝑰𝑵𝑬𝑹𝑺 𝑨𝑹𝑬 𝑷𝑳𝑬𝑨𝑺𝑬 𝑬𝑿𝑪𝑼𝑺𝑬, 𝑾𝑬 𝑹𝑬𝑺𝑷𝑬𝑪𝑻 𝒀𝑶𝑼𝑹 𝑺𝑨𝑭𝑬𝑻𝒀 𝑨𝑵𝑫 𝑷𝑹𝑰𝑽𝑨𝑪𝒀 𝑨𝑵𝑫 𝑬𝑿𝑷𝑬𝑪𝑻 𝑻𝑯𝑬 𝑺𝑨𝑴𝑬 𝑭𝑹𝑶𝑴 𝒀𝑶𝑼.✣ ✤ ✥ ✦

CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online

anilsa9823

Attribution models sound like a smart way to allocate credit to your different ad campaigns. But, they're inherently built from flawed and incomplete data, meaning that it's impossible to assign credit to the right campaigns. This means that they are almost certainly making you draw the wrong conclusions. Rich is going to explain how you change that, and break down how incrementality models can help you make better decisions with your creative, your strategy and your media buying Key Takeaways: - Attribution and Measurement are different things - Attribution is not sufficient for measuring the impact of your marketing campaigns - Increasing privacy thresholds mean that it will only get worse at this - Incrementality, captured through several methods, is the most powerful method at our disposal to capture and deliver growth

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Richard Ingilby

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Call Girls In Safdarung Enclave Arjun Nagar Whatsapp +91 9654467111 Delhi ⛟ Open 24 Hrs, ☎ Booking Short 2000 Night 6000 ALL HOME/HOTEL SERVICE DOORSTEP SERVICE IN/CALL & OUT/CALL SERVICE WITH MANY OPTIONS AVAILABLE DELHI GURGAON & NOIDA SERVICE IN REASONABLE RATES FROM LOW TO HIGH PROFILE STAFF’S. Call Girl Number~24X7~Call Girl Services, New Delhi, Delhi OutCall Rate Call Girl Mahipalpur,Call Girl Connaught Place,Call Girl Nehru Place,Call Girl Chanakyapuri,Call Girl Paharganj,Call Girl Dhaula Kuan,Call Girl Moti Bagh,Call Girl Karol Bagh,Call Girl Greater Kailash,Call Girl Naraina, Call Girl Katwaria Sarai,Call Girl Janakpuri,Call Girl Kalkaji,Call Girl Lajpat Nagar,Call Girl Palam,Call Girl Malviya Nagar,Call Girl Mehrauli,Call Girl Govindpuri,Call Girl Sarojini Nagar ,Call Girl Neb Sarai,Call Girl South Ex,Call Girl Munirka,Call Girl Saket,Call Girl Chattarpur

Call Us ➥9654467111▻Call Girls In Delhi NCR

Sapana Sha

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Dernier (20)

Kraft Mac and Cheese campaign presentation

The Future of Brands on LinkedIn - Alison Kaltman

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Foundation First - Why Your Website and Content Matters - David Pisarek

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Situation Analysis | Management Company.

Aryabhata I, II of mathematics of both.pptx

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

How to utilize calculated properties in your HubSpot setups

CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Call Us ➥9654467111▻Call Girls In Delhi NCR

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

En vedette

https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

2024 State of Marketing Report – by Hubspot

Marius Sescu

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Everything You Need To Know About ChatGPT

Expeed Software

Product Design Trends in 2024 | Teenage Engineerings

Pixeldarts

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Skeleton Culture Code

Skeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)

contently

How to Prepare For a Successful Job Search for 2024

Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

En vedette (20)

2024 State of Marketing Report – by Hubspot

Everything You Need To Know About ChatGPT

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

How search fits in with the paid online media mix : Association of Advertisers in Ireland toolkit seminar

1. Why only going down the search road may not deliver maximum business value

2. 1 Measures of Success and KPIs 2 Maximising Paid Search 3 Real Time Bidding 4 Measuring and Optimising the User Journey 5 Final Thoughts

3. HOW DO WE DEFINE BUSINESS VALUE IN OUR CAMPAIGNS? ROAS ROI Net Margin CPA CPL CPS

16. LAST INTERACTION MODEL CAN UNDERVALUE DISPLAY Last interaction Linear

17. DISPLAY OFTEN ASSISTS IN MORE CONVERSIONS THAN PPC Site Assisted Conversions

19. GOOGLE SHOPPING WILL CHANGE RETAIL NEXT YEAR Far higher conversion Rates than standard PPC Competitive companies thrive CPC & CPA Bidding Upload full database inventory

20. FINAL THOUGHTS • • • • • • • • Have flexible budgets Have flexible creative Be patient Align activity with other media Be realistic Measure everything Test, test, test Get on Google Shopping Copyright © 2013, iProspect, Inc. All rights reserved.

How search fits in with the paid online media mix : Association of Advertisers in Ireland toolkit seminar

Recommandé

Recommandé

Contenu connexe

Dernier

Dernier (20)

En vedette

En vedette (20)

How search fits in with the paid online media mix : Association of Advertisers in Ireland toolkit seminar