SlideShare une entreprise Scribd logo
1  sur  5
What is strategy? Strategy is a flexible set of values to achieve a certain objective.  E.g. Skiing lesson for dummies Strategy A: Learning to turn and stop (mid-way) Strategy B: No stopping till the destination Vision = where do we goMission = why do we go thereStrategy = what do we doBusiness model = how we do it
Porter’s corner “It [Strategy] means deliberately choosing a different set of activities to deliver a unique mix of value”- Michael Porter Five forces for business strategy1. Threat of the entry of new competitors2. Intensity of competitive rivalry3.  Threat of substitute products/services4. Bargaining power of customers5. Bargaining power of suppliers     6. Internal threat - Microsoft’s creative destruction(courtesy: NYT)  Not-so-porter
Strategic buzz-words desire unique creativity discover talent beliefs fun EPIC create value
Zynga’s secret to success -  STEAL GREAT IDEAS! Before MAFIA WARS – Psycho Monkey‘s Mob Wars Before FARMVILLE – Slashkey‘s Farm Town Before FISHVILLE – Fish World from TallTree Games Before CAFE WORLD – Playfish‘s Restaurant City Before WORD TWIST – TextTwist from GameHouse (Courtesy: Business Insider)

Contenu connexe

Similaire à Sse strategy zynga_2011

Building a Compelling Value Proposition
Building a Compelling Value PropositionBuilding a Compelling Value Proposition
Building a Compelling Value PropositionStartup Secrets
 
Röhlig_Grindrod_ContractLogistics_Apr24.ppsx
Röhlig_Grindrod_ContractLogistics_Apr24.ppsxRöhlig_Grindrod_ContractLogistics_Apr24.ppsx
Röhlig_Grindrod_ContractLogistics_Apr24.ppsxzenithoptima
 
So You Have a Great Idea - What Next?
So You Have a Great Idea - What Next?So You Have a Great Idea - What Next?
So You Have a Great Idea - What Next?Simon Oliver
 
TBIZ 2012 - Elementi di un Business Plan Teoria e pratica
TBIZ 2012 - Elementi di un Business Plan Teoria e praticaTBIZ 2012 - Elementi di un Business Plan Teoria e pratica
TBIZ 2012 - Elementi di un Business Plan Teoria e praticaTechnologyBIZ
 
A3-P2WCanvas.pdf
A3-P2WCanvas.pdfA3-P2WCanvas.pdf
A3-P2WCanvas.pdftelpathri
 
Where Are My Customers
Where Are My CustomersWhere Are My Customers
Where Are My CustomersMichael Sobus
 
NATURE VS. NURTURE
NATURE VS. NURTURENATURE VS. NURTURE
NATURE VS. NURTURET.S. Lim
 
FITI Workshop_Marketing and Strategy for Startups
FITI Workshop_Marketing and Strategy for StartupsFITI Workshop_Marketing and Strategy for Startups
FITI Workshop_Marketing and Strategy for StartupsAlbert Weng
 
Strategy basics competing through strategy
Strategy basics   competing through strategyStrategy basics   competing through strategy
Strategy basics competing through strategyTecnologico de Monterrey
 
RazWar: Branding in the Digital Age
RazWar: Branding in the Digital Age RazWar: Branding in the Digital Age
RazWar: Branding in the Digital Age Pierre De Nayer
 
Content & Marketing Presentation
Content & Marketing Presentation Content & Marketing Presentation
Content & Marketing Presentation Oscar Mackenzie
 
Content and Marketing Workshop
Content and Marketing WorkshopContent and Marketing Workshop
Content and Marketing WorkshopOscar Mackenzie
 
The left field evolutionary thinking
The left field evolutionary thinkingThe left field evolutionary thinking
The left field evolutionary thinkingNiani Omotesa
 
The Dna Of A Good Leader
The Dna Of A Good LeaderThe Dna Of A Good Leader
The Dna Of A Good LeaderKhoo Christie
 
1 - Introduction to Strategy.pptx
1 - Introduction to Strategy.pptx1 - Introduction to Strategy.pptx
1 - Introduction to Strategy.pptxRania52431
 
FEI Digital Week Webinar at Innovation Management - October 2019
FEI Digital Week Webinar at Innovation Management - October 2019 FEI Digital Week Webinar at Innovation Management - October 2019
FEI Digital Week Webinar at Innovation Management - October 2019 SmartOrg
 
Summary lecture on Strategic Management CBS MBA
Summary lecture on Strategic Management CBS MBASummary lecture on Strategic Management CBS MBA
Summary lecture on Strategic Management CBS MBAEngage // Innovate
 

Similaire à Sse strategy zynga_2011 (20)

Building a Compelling Value Proposition
Building a Compelling Value PropositionBuilding a Compelling Value Proposition
Building a Compelling Value Proposition
 
Röhlig_Grindrod_ContractLogistics_Apr24.ppsx
Röhlig_Grindrod_ContractLogistics_Apr24.ppsxRöhlig_Grindrod_ContractLogistics_Apr24.ppsx
Röhlig_Grindrod_ContractLogistics_Apr24.ppsx
 
So You Have a Great Idea - What Next?
So You Have a Great Idea - What Next?So You Have a Great Idea - What Next?
So You Have a Great Idea - What Next?
 
TBIZ 2012 - Elementi di un Business Plan Teoria e pratica
TBIZ 2012 - Elementi di un Business Plan Teoria e praticaTBIZ 2012 - Elementi di un Business Plan Teoria e pratica
TBIZ 2012 - Elementi di un Business Plan Teoria e pratica
 
A3-P2WCanvas.pdf
A3-P2WCanvas.pdfA3-P2WCanvas.pdf
A3-P2WCanvas.pdf
 
Where Are My Customers
Where Are My CustomersWhere Are My Customers
Where Are My Customers
 
NATURE VS. NURTURE
NATURE VS. NURTURENATURE VS. NURTURE
NATURE VS. NURTURE
 
FITI Workshop_Marketing and Strategy for Startups
FITI Workshop_Marketing and Strategy for StartupsFITI Workshop_Marketing and Strategy for Startups
FITI Workshop_Marketing and Strategy for Startups
 
Unlocking Cool - By Jeremy Gutsche, TrendHunter.com
Unlocking Cool - By Jeremy Gutsche, TrendHunter.comUnlocking Cool - By Jeremy Gutsche, TrendHunter.com
Unlocking Cool - By Jeremy Gutsche, TrendHunter.com
 
Strategy basics competing through strategy
Strategy basics   competing through strategyStrategy basics   competing through strategy
Strategy basics competing through strategy
 
Branding for entrepreneurs_-_sbdc_082912
Branding for entrepreneurs_-_sbdc_082912Branding for entrepreneurs_-_sbdc_082912
Branding for entrepreneurs_-_sbdc_082912
 
RazWar: Branding in the Digital Age
RazWar: Branding in the Digital Age RazWar: Branding in the Digital Age
RazWar: Branding in the Digital Age
 
Content & Marketing Presentation
Content & Marketing Presentation Content & Marketing Presentation
Content & Marketing Presentation
 
Content and Marketing Workshop
Content and Marketing WorkshopContent and Marketing Workshop
Content and Marketing Workshop
 
The left field evolutionary thinking
The left field evolutionary thinkingThe left field evolutionary thinking
The left field evolutionary thinking
 
Strategy Without the B.S.
Strategy Without the B.S.Strategy Without the B.S.
Strategy Without the B.S.
 
The Dna Of A Good Leader
The Dna Of A Good LeaderThe Dna Of A Good Leader
The Dna Of A Good Leader
 
1 - Introduction to Strategy.pptx
1 - Introduction to Strategy.pptx1 - Introduction to Strategy.pptx
1 - Introduction to Strategy.pptx
 
FEI Digital Week Webinar at Innovation Management - October 2019
FEI Digital Week Webinar at Innovation Management - October 2019 FEI Digital Week Webinar at Innovation Management - October 2019
FEI Digital Week Webinar at Innovation Management - October 2019
 
Summary lecture on Strategic Management CBS MBA
Summary lecture on Strategic Management CBS MBASummary lecture on Strategic Management CBS MBA
Summary lecture on Strategic Management CBS MBA
 

Plus de Crowd Dora

How to Set Goals? E-Book by Armaan TNM Podcast
How to Set Goals? E-Book by Armaan TNM PodcastHow to Set Goals? E-Book by Armaan TNM Podcast
How to Set Goals? E-Book by Armaan TNM PodcastCrowd Dora
 
Insights to Kickstart your Startup (by Vodafone)
Insights to Kickstart your Startup (by Vodafone)Insights to Kickstart your Startup (by Vodafone)
Insights to Kickstart your Startup (by Vodafone)Crowd Dora
 
Indian Express travel article
Indian Express travel article Indian Express travel article
Indian Express travel article Crowd Dora
 
Sse gaming steep_group5a_2011
Sse gaming steep_group5a_2011Sse gaming steep_group5a_2011
Sse gaming steep_group5a_2011Crowd Dora
 
Sse strategy zynga_2011
Sse strategy zynga_2011Sse strategy zynga_2011
Sse strategy zynga_2011Crowd Dora
 
Sse strategy zynga_2011
Sse strategy zynga_2011Sse strategy zynga_2011
Sse strategy zynga_2011Crowd Dora
 

Plus de Crowd Dora (6)

How to Set Goals? E-Book by Armaan TNM Podcast
How to Set Goals? E-Book by Armaan TNM PodcastHow to Set Goals? E-Book by Armaan TNM Podcast
How to Set Goals? E-Book by Armaan TNM Podcast
 
Insights to Kickstart your Startup (by Vodafone)
Insights to Kickstart your Startup (by Vodafone)Insights to Kickstart your Startup (by Vodafone)
Insights to Kickstart your Startup (by Vodafone)
 
Indian Express travel article
Indian Express travel article Indian Express travel article
Indian Express travel article
 
Sse gaming steep_group5a_2011
Sse gaming steep_group5a_2011Sse gaming steep_group5a_2011
Sse gaming steep_group5a_2011
 
Sse strategy zynga_2011
Sse strategy zynga_2011Sse strategy zynga_2011
Sse strategy zynga_2011
 
Sse strategy zynga_2011
Sse strategy zynga_2011Sse strategy zynga_2011
Sse strategy zynga_2011
 

Sse strategy zynga_2011

  • 1. What is strategy? Strategy is a flexible set of values to achieve a certain objective. E.g. Skiing lesson for dummies Strategy A: Learning to turn and stop (mid-way) Strategy B: No stopping till the destination Vision = where do we goMission = why do we go thereStrategy = what do we doBusiness model = how we do it
  • 2. Porter’s corner “It [Strategy] means deliberately choosing a different set of activities to deliver a unique mix of value”- Michael Porter Five forces for business strategy1. Threat of the entry of new competitors2. Intensity of competitive rivalry3. Threat of substitute products/services4. Bargaining power of customers5. Bargaining power of suppliers 6. Internal threat - Microsoft’s creative destruction(courtesy: NYT) Not-so-porter
  • 3. Strategic buzz-words desire unique creativity discover talent beliefs fun EPIC create value
  • 4.
  • 5. Zynga’s secret to success - STEAL GREAT IDEAS! Before MAFIA WARS – Psycho Monkey‘s Mob Wars Before FARMVILLE – Slashkey‘s Farm Town Before FISHVILLE – Fish World from TallTree Games Before CAFE WORLD – Playfish‘s Restaurant City Before WORD TWIST – TextTwist from GameHouse (Courtesy: Business Insider)