Discover how iScore helps international brands in empowering their e-retail channel. iScore is the world's only solution leveraging expertise and SaaS tools to boost your business in the digital world. Your organization has dealt with historic retailers for fifty years now. You have reached a very high degree of mastery in that sport. However, rules of the game are changing, fast. Countries borders are vanishing, entry barriers have been lowered and big concepts like shelf space profoundly mutated when entering the digital world of business. E-retailers come for nothing less than the lion’s share and you definitely need to level up. iScore is a great tool in that end.

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Empower your e-Retail
The world's only solution leveraging expertise and
SaaS tools to boost your business in the digital world.
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2. www.irevolution-group.com
Your organization has dealt with historic retailers for fifty years
now. You have reached a very high degree of mastery in that
sport. However, rules of the game are changing, fast. Countries
borders are vanishing, entry barriers have been lowered and big
concepts like shelf space profoundly mutated when entering the
digital world of business. E-retailers come for nothing less than
the lion’s share and you definitely need to level up.
iScore offers you a 360° solution to
professionalize your e-Retail Channel
DRIVE YOUR E-KEY ACCOUNT
MANAGER INTO DIGITAL WORLD
CHALLENGE YOUR E-RETAILERS TO
ACCELERATE ONLINE SALES
STRUCTURE AND PROFESSIONALIZE
ECOMMERCE CHANNEL
« Key account managers are… key. They are, in that matter, the
organization’s spearhead that needs to be sharpened to restore
leveraging power in negotiation with e-retailers. Their competence
is instrumental as nobody else is a better fit to assume the position.
iScore provides them with a comprehensive, proven playbook, while
you get clear, factual view on your sales team skills. They test, learn
and build muscle. You benefit from a seasoned digital sales
team able to go down where business is good.»
“Among everything, eCommerce has changed business scale.
Geographical boundaries are no longer a valid reference point to
stick with. This new complexity can provoke costly mistakes,
regarding both sales and brand. No doubt you need to expand your
eCommerce channel management accordingly. iScore allows you to
deal with the matter at a whole new level that fits with the
competition out there.”
« Sell more. Secure better margins. In the end, it is all about money
your organization is making. The digital world sometimes sets a
heavy toll to its golden lands and e-retailers are the gatekeepers.
You need to do more than business with them. You need to forge
partnership. iScore allows you to establish and maintain a balanced
relationship with e-retailers. A relation of equals within which trust is
challenged and respect of commitments is monitored. Setting and
following mutually beneficial objectives, you reach new heights in
your online sales. »

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The 6 Steps to master
your e-Retail Channel
CHALLENGE YOUR
ORGANIZATION
Engage the change involves the right
organization: the e-Retail channel
challenge a lot of elements of your
existing process, from the
segmentation of your resellers to the
management of your sales force.
You need to know where you are (at the
leadership level) to engage actions &
perform in your business units.
With iScore, we propose you online
tools & expertise to analyze where you
are, what need to be prioritize and
engage your transformation plan.
1
2
EVALUATE & ENHANCE YOUR
SALES TEAM DIGITAL MATURITY
People are key for sales performance.
However, BU managers and Key
Account Managers who deal with your
e-retailers are not necessarily digital
experts. To increase sales team
efficiency, you need to accurately
assess their web & mobile fluency... and
measure their level of mastery of digital
practices.
From that assessment, you will
implement actions to fill up the gaps:
recruitment, training and coaching that
make these key positions perform
better and demanding more from your
e-retailers.

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E-RETAIL IS DETAIL
How to better negotiate with an a e-retailer if you
don’t know exactly its positioning towards its
competitors and the level on partnership you can
establish ? Depending on the maturity of this
partnership, you will act on the appropriate levers
that will enhance the level of involvement your
digital retailers. You will precisely monitor and
control the execution of merchandising and sales
policy by each e-retailer.
3
4
EMULATION & SHARING
Your sales team around the globe will
capitalize on best practices they
detects by testing new tactics every
month with their customers.
Foster innovation and emulation
amongst your BUs around the "Test &
Learn" approach!
PARTNERSHIP EXECUTION
In this half of
the assessment,
we consider the relationship
between the brand
and its retailer.
In this half of
the assessment,
we consider the quality
of the retailer execution
towards its shopper.
Digital Retail
Digital Sales Improvement
Improving Product Data Quality
Put images of the product packs
Ensure all images show the pack format being purchased.
There must be an image of the actual unit which the shopper
is adding to cart (e.g. 6 pack of water, not just a single bottle)

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KEY BELIEFS CONSTITUTION
E-commerce is a fast moving world:
what works today will not necessarily
work tomorrow, what is good in a
country can be bad in another one. You
need to challenge your opinions to
build strong Key Beliefs.
5
6
ROLL-OUT FAST & WORLDWIDE
To make such a strategic project
successful, it is key to select priority
markets, according to objective criteria
based on opportunities and constraints
in each country or region of the world.
Then the project will be fully deployed
by waves of countries with adaptation
of the organization, sales teams skill up,
tools setup with training & coaching.
BEST IN CLASSADVANCEDFOUNDATION
Engage Best in
Class assets
Continue with
advanced topics
Start with the Basics
And you will have to check
that on a day-to-day basis:
indeed, Key Beliefs will
change as your digital
business evolves.

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A SaaS platform to
analyze inputs and
drive actions
Team training &
e-Retail governance
coaching
E-Commerce Expertise
with Models, Key Beliefs
& Best Practices
About
iRevolution provides SaaS Platforms & Expertise to Inspire Startup Spirit in Worldwide
Companies!
We created Methodology, Tools & Models to engage in few months thousands of people of a
company in dozens of countries. And this has never been done before.
Our International Expertise for Digital Transformation is deployed for large companies such as :
SOLUTIONS TO DRIVE DIGITAL TRANSFORMATION
To know more : www.irevolution.com