3. Strategies to Build Credibility
Low Time Commitment
•Schedule tweets, LinkedIn and Facebook
posts about your area of expertise
– Original ideas
– Links to useful content from other sites
4. Strategies to Build Credibility
Medium Time Commitment
•Contribute to forums or comment about
your focus area
– Answer questions
– Genuinely provide value to your audience
5. Strategies to Build Credibility
Medium Time Commitment
•Develop relationships with other content
creators in your field
– Comment on their posts
– Connect with them at events and following up
6. Strategies to Build Credibility
Large Time Commitment
•Start and maintain a blog on your area of
expertise
•Regularly contribute to third-party blogs in
your area of expertise
9. Twitter Advanced Search
•Create highly targeted searches
•Get notifications emailed to you when
someone matches your criteria
10. Find People on Google +
•Add people discussing your keywords to
your Google Circles
11. Google+ Search Tips
•Enclose terms in quotes: e.g “marketing”
•Exclude terms with a minus sign: e.g “marketing”
-stocks
•Name Circles based on your shared interest areas to
organise prospects
•Add + and @ in front of names to tag people
12. Q&A Forums and Quora
•Look for online communities or forums
for your industry
•Ask / answer questions – provide value
to the community you participate in
38. How will you record
and aggregate social
conversations?
39. How much time should each
team spend on social media as a
channel?
40. How many visits, leads and customers do you need
social media to generate to validate the time
investment in each channel?
41. Thanks For Reading!
iSmart Communications (http://www.ismartcom.com) is an Integrated
Marketing Communications agency based in Singapore. We realize that
the world is going to the web first. We work with our clients to cost-
effectively manage their marketing programs using an innovative and
time-tested Inbound Marketing System developed by HubSpot, the
world’s No. 1 Inbound Marketing Software Platform.
stanley.mak@ismartcom.com
+65 6325 2615
51, Anson Road, #14-67, Anson Centre, Singapore 079904